Resource Spotlight
The Great Debate: Subject Line Length
Know Your Audience: Subject Lines and Brand Perception
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Study: 21 Billion Messages Appearing to Come from Top Brands...
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Recent Blog Posts
Email Optimization
Email Client Monitor: Making the Most of Your Data (Part 2)
by on Monday, June 29, 2015
In my previous blog post I looked at some of the insights that can be derived from the data returned when using the standard Email Client Monitor pixel. As valuable and interesting as this data is, you can enrich it to include specific data tags that allow you to more closely look into... Continue »
Email Optimization
Focus on the Fundamentals
by on Thursday, June 25, 2015
“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and... Continue »
Email Optimization
Help! I’m Suspended for Sender Reputation Data (SRD)
by on Thursday, June 25, 2015
As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They say it’s “not fair” and ask, “How can we remove people who complain if we don’t know who they are?” While it seems confusing at times, SRD provides an objective view on how satisfied... Continue »
Email Fraud Protection
Return Path Helps Global Shipping Giant Block 12 Million Suspicious Messages over 30 days
by on Wednesday, June 24, 2015
Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record is a great first step for any brand who wants to protect their brand and customers against email fraud. It’s the best way to ensure that legitimate email coming from owned domains is properly authenticating... Continue »
Email Optimization
We Were On a Break! Three Ways to Win Back Your Unengaged Subscribers
by on Wednesday, June 24, 2015
It happens to everyone. At one point you were the top dog in your customer’s inbox. They checked every day to see what you were going to offer them. Flight deals?  Cruise discounts? Free shipping? Then, just like that, it changed.   Maybe they haven’t been booking tropical vacations, maybe they... Continue »
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