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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Welcomes Salesforce ExactTarget Marketing Cloud as...
Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best...
Return Path Expands Email Certification and Mailbox Provider Solutions...
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7 Reasons to Encourage Subscribers to Reply to Your Emails
by on Monday, September 29, 2014
Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider... Continue »
Case Study
Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with Return Path...
by on Thursday, September 25, 2014
Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something to suit every taste, occasion and budget - from a pampering day at a luxury spa, a champagne hot... Continue »
Email Intelligence
Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints
by on Thursday, September 25, 2014
With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay... Continue »
Email Intelligence
Brand Love – Creating Loyal Customers through Impactful Email Programs
by on Wednesday, September 24, 2014
Whether it’s Lowe's or Home Depot, Jet Blue or Delta, Coke or Pepsi, most people have strong bonds with at least a few specific brands. These are brands they trust and have a deep affinity for, whatever the reason. They’ll continuously shop at these stores or buy these specific products over their... Continue »
Email Intelligence
Goodbye, Scotland . . . Oops – You’re Still There!
by on Tuesday, September 23, 2014
The Scottish referendum for independence presented a great opportunity for quick-thinking email marketers. Online furnishing web site Made.com seized the moment, and had two creatives ready to go depending on which way the voting went. Unfortunately, they must have been over-excited at the height of... Continue »
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