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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Awarded Patent for Inbox Placement Monitoring
Return Path Welcomes Salesforce ExactTarget Marketing Cloud as...
Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best...
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Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 1
by on Tuesday, September 30, 2014
The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides... Continue »
Email Intelligence
Return Path Awarded Patent for Inbox Placement Monitoring
by on Tuesday, September 30, 2014
Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email... Continue »
New M3AAWG Documents About Blocklists and Compromised User IDs
by on Tuesday, September 30, 2014
Return Path is a Sponsor-level member of M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group. As M3AAWG members, we are committed to collaborating with others in the industry to produce best practices documents to help organizations prevent network abuse. Recently, M3AAWG published... Continue »
Professional Services
7 Reasons to Encourage Subscribers to Reply to Your Emails
by on Monday, September 29, 2014
Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider... Continue »
Case Study
Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with Return Path...
by on Thursday, September 25, 2014
Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something to suit every taste, occasion and budget - from a pampering day at a luxury spa, a champagne hot... Continue »
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