As my colleague Julia Peavy mentions in her recent post, frequency of email goes up for floral retailers around Mother’s Day. I thought we’d take a look at how some other marketers leveraged the holiday.

Next to flowers, another common way to celebrate Mother’s Day is to eat out with family. Not surprisingly then, OpenTable leveraged the holiday by send several Mother’s Day themed emails that each took a slightly different approach. The first email takes the approach of showing the subscriber...

Google just announced that they will be rolling out some changes to their inbox over the next couple of weeks.

http://gmailblog.blogspot.com/

The new features give users quick action buttons on certain emails like transactional, invites and calendar reminders, that will allow users to take action on that mail without ever opening the message.

Please keep in mind that this is designed for transactional mail, not bulk marketing mail.  However, for the email marketer that wishes to take advantage of...

Like many, in the days leading up to Mother’s Day, my inbox was filled with offers tied to Mother’s Day. However, unlike many other Mothers, I didn’t receive flowers (but I did give some to my Mom). Knowing that flowers are such a popular gift for Mother’s Day, let’s look at three insights I uncovered for two large internet flower retailers.   

With the new “subscriber overlap” and “trends” beta feature in Inbox Insight, I can easily see these data points and dive into the specific campaigns that...

Please join me, Joanna Roberts and Jamie Lawler on Wednesday, May 22nd, 1PM EDT for a discussion on the engagement metrics that mailbox providers like Gmail and Yahoo use in their spam filtering technologies, how you can measure these metrics in your own email program, as well as proven tactics and a case study highlighting a retailer's engagement strategy to get back to the inbox at Gmail. Space is limited for this webinar so register now here: https://cc.readytalk.com/r/dglf87znqnf6

Full...

I'm honored to share that President Obama visited the Return Path Austin office at Capital Factory on Thursday. It's certainly a day I'll remember for the rest of my life. I gave him a tour of our space, he watched five startup demos and then he gave a private speech, staying about 45 minutes – almost twice as long as planned.

For me this was an amazing chance to celebrate Austin and entrepreneurship and promote it to the rest of the country. We were one of four stops that the president made...