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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Email Intelligence
Goodbye, Scotland . . . Oops – You’re Still There!
by on Tuesday, September 23, 2014
The Scottish referendum for independence presented a great opportunity for quick-thinking email marketers. Online furnishing web site Made.com seized the moment, and had two creatives ready to go depending on which way the voting went. Unfortunately, they must have been over-excited at the height of... Continue »
Events
Return Path Welcomes Salesforce ExactTarget Marketing Cloud as a Global Premier Partner
by on Tuesday, September 23, 2014
We are pleased to introduce Salesforce ExactTarget Marketing Cloud as our first Return Path Global Premier Partner, the highest level within Return Path’s new Channel Partner Program. This partnership offers our combined industry expertise and marketing technology even more easily and seamlessly to... Continue »
Email Intelligence
[webinar] Inbox Placement Benchmarks: How Do You Compare?
by on Monday, September 22, 2014
If your business is sending email, you won't want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are... Continue »
Email Intelligence
New Australian Report – Inbox Placement Benchmark 2014
by on Sunday, September 21, 2014
I’m pleased to announce the launch of our new 2014 Australia Inbox Placement Benchmark Report. When we released our last report, Australian marketers were struggling to reach the inbox with one in five emails being sent to the spam folder or blocked. Last year saw improvements in marketers’ ability... Continue »
Events
5 Things to get excited about (in addition to Mindy) at Connections
by on Friday, September 19, 2014
ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect... Continue »
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