Resource Spotlight
Smartwatches and Email: What You Need to Know
Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study
Ask These Questions – Now – to Reshape Your Email Strategy in 2015
First CASL Fine Paid
Podcast: New Strategies to Fight Email Fraud
Authentication 101 - The Fundamentals
Recent Blog Posts
Email Optimization
Is Your Email Program Ready for Google's New Algorithm?
by on Thursday, March 26, 2015
Google recently announced that it will expand its use of mobile-friendliness as a ranking signal for search results on mobile devices.  The change will be introduced starting April 21, and will apply to mobile searches in all languages worldwide. And, effective immediately, Google will begin using... Continue »
Email Optimization
First CASL Fine Paid
by on Wednesday, March 25, 2015
The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Plentyoffish Media Inc. has paid $48,000 as part of an undertaking for an alleged violation of Canada’s anti-spam legislation (CASL). PlentyOfFish is based in Vancouver, British Columbia and is an online... Continue »
Email Optimization
7 Things Every Team Should Know Before Hitting "Send"
by on Tuesday, March 24, 2015
As a member of Return Path's Professional Services team, I’ve had the opportunity to help many clients make positive changes to their email program. Among all these interactions, one common discussion point is the importance of following email best practices and how failure to do so can negatively... Continue »
Email Optimization
Are Your Subscribers Traveling First Class, or Stuck in Coach?
by on Thursday, March 19, 2015
Recently, I had the good luck of traveling with a road-warrior colleague. Just before boarding our flight, my colleague generously allowed me to enjoy the benefit of his hard-earned loyalty status with the airline. Yes, much to my surprise and delight, he upgraded us both to first class. At first,... Continue »
Email Optimization
Email Data: Getting Beyond Opens, Clicks, and Conversions
by on Wednesday, March 18, 2015
As a veteran of two ESPs with over 10 years of experience, I can tell you that the goals of an ESP are pretty clear: help clients grow their business through email. To do that, ESPs offer sophisticated tools to build and deploy email campaigns, manage subscriber lists and content, collect campaign... Continue »
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