Resource Spotlight
Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study
Return Path Data Reveals Democrats’ Caffeine Addiction, Republicans’ Love for Chili’s
Ask These Questions – Now – to Reshape Your Email Strategy in 2015
Press Releases
Return Path Named to Crain’s New York Business’ Best Places to...
Consumers Refusing to Cut the Cord: Email Marketers See...
Vista Equity Partners Leads $35 Million Investment in Return Path to...
Recent Blog Posts
Professional Services
Why Adding New IPs Won’t Necessarily Solve Your Complaint Issues
by on Friday, December 19, 2014
I recently ran into a situation where a client was asking if adding additional IPs would help reduce the “carryover effect” of complaint rates and improve their sending reputation. Here is my response and supporting reasoning, which may be helpful if you find yourself in a similar situation. First... Continue »
Email Intelligence
Auto Trader UK Wins DMA Silver
by on Wednesday, December 17, 2014
We were delighted to hear that Auto Trader UK, who recently became a new Return Path client, came up trumps at last week’s DMA awards, with silver in the Automotive category (see This was a great multi-channel campaign that illustrated... Continue »
Email Intelligence
Return Path Launches New Website and Whitepaper to Combat Email Fraud
by on Wednesday, December 17, 2014
For over 15 years, Return Path has been an integral part of the email ecosystem, helping ISPs keep bad senders out and letting the good guys in.  On top of our core product set of Email Optimization, there has always been an underlying theme of security and protection.  We were key players in... Continue »
Email Intelligence
Securing Your Image
by on Tuesday, December 16, 2014
You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning... Continue »
Press Releases
Return Path Named to Crain’s New York Business’ Best Places to Work for Third Consecutive...
by on Tuesday, December 16, 2014
Employees cite culture of transparency, open communication as top reasons for company’s ranking   NEW YORK – December 16, 2014 – Return Path today announced that the company has again been named one of the best places to work in New York City by Crain’s New York Business. The annual compilation ranks... Continue »
See More Posts