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Smartwatches and Email: What You Need to Know
Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study
Return Path Data Reveals Democrats’ Caffeine Addiction, Republicans’ Love for Chili’s
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Return Path Global Security Network Welcomes Email Filtering Innovator...
Return Path Named to Crain’s New York Business’ Best Places to...
Consumers Refusing to Cut the Cord: Email Marketers See...
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Email Intelligence
Microsoft Changes List-Unsubscribe Requirements
by on Friday, January 23, 2015
Microsoft recently confirmed changes to how they support the list-unsubscribe header in their webmail interfaces, and now only accept the mailto URI. The updated postmaster page states: In order to receive unsubscribe feedback, senders must include an RFC2369-compliant List-Unsubscribe... Continue »
Email Intelligence
4 Reasons Now is the Time to Re-Assess Your Email Program
by on Wednesday, January 21, 2015
With the holidays just behind us, subscribers are likely experiencing some inbox fatigue, having been inundated with DEALS! and SALES! for the last two months straight. Find that balance between quality and quantity. As many of us were reminded during the recent holidays, surrounded by a dearth of... Continue »
Why are My Emails Landing in Spam? Tactics to Reach the Inbox and Your Subscribers...
by on Tuesday, January 20, 2015
Please join me and eLearning University this Thursday at 2PM EST for a primer and discussion on email deliverability and what travel and tourism email marketers need to know, and do, to reach their customers. eLearning University provides live and recorded tourism webinars to individuals, companies,... Continue »
Email Optimization
Smartwatches and Email: What You Need to Know
by on Thursday, January 15, 2015
Desktop.  Mobile.  Smartwatch?   Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables.  The market is finally catching up with Dick Tracy and Inspector Gadget's Penny, creating another shift in the landscape for... Continue »
Email Intelligence
Optimizing Email Performance Using New KPIs
by on Wednesday, January 14, 2015
Email marketing is the most effective online marketing channel that consistently delivers the highest ROI (Return on Investment) of all digital channels. I therefore see email marketing as performance marketing, though some of my industry peers may disagree. Email marketing is performance marketing... Continue »
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