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Testing: The Email Program’s Equivalent of Flossing
Why Do My Customers Think My Emails Are Spam? (Part 1)
Where, When and What We Checked Emails On This Holiday Season
Press Releases
Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail...
Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam
Press Release: Prominent Brands Cut Email Abuse by More than 50% with...
Recent Blog Posts
Email Intelligence
Webinar – The Ultimate Guide to Email Blacklists, 30th April
by on Wednesday, April 23, 2014
As a consultant, I get asked about blacklists on a regular basis. If there’s one thing that’s sure to strike fear into the heart of an email marketer, it’s the news that they’ve been blacklisted – or the worry that they might be. The questions range from “what are blacklists?” to “I got blacklisted... Continue »
Email Intelligence
AOL Next Mailbox Provider to Apply DMARC Reject Policy
by on Tuesday, April 22, 2014
On April 4, Yahoo published a DMARC reject policy, telling mailbox providers to reject any mail from a Yahoo domain if it doesn’t come from Yahoo’s own servers. Today, AOL confirmed that many of its users have also been compromised, and the spammers are spoofing their addresses to send mail to... Continue »
Inside Return Path
Welcome Dennis Dayman, Chief Privacy and Security Officer
by on Tuesday, April 22, 2014
The speed of change in data driven marketing has been truly amazing, forcing entire industry sectors to cooperate and share intelligence in a remarkably open way as we all navigate a constantly shifting landscape. A number of visionary data governance and privacy experts have emerged from this... Continue »
Email Intelligence
All About Yahoo's DMARC Reject Policy
by on Friday, April 18, 2014
Two weeks ago today, Yahoo became the first major mailbox provider to publish a DMARC policy of reject. For those of you who are not familiar with DMARC and don’t know what a reject policy is, this means that Yahoo has a line of text in their DNS record telling mailbox providers (MBPs) to reject any... Continue »
Email Intelligence
Webinar: The Email Marketer's Guide to
by on Wednesday, April 16, 2014
The last, but definitely not least, webinar in our Email Marketer’s Field Guide series, focuses on, the webmail provider formerly known as Hotmail. Melinda Plemel and I will cover the following hot topics as they relate to How do I get unblocked at Hotmail? Why do emails... Continue »
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