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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
Email Marketers Give Up on Inactive Customers Too Soon, Return...
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Email Intelligence
The Anatomy of a Successful Email Win-Back Campaign – New Webinar
by on Monday, July 28, 2014
On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to... Continue »
Email Intelligence
What are the Advantages of a Shared IP Address vs. a Dedicated IP Address?
by on Thursday, July 24, 2014
An important decision that all growing email marketers must address is deciding when emails should be sent from dedicated vs. shared IP addresses.  A dedicated IP address allows the sender full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns... Continue »
Case Study
Moving to a New ESP Doesn’t Have to Be So Hard (just ask Tommy Bahama)
by on Wednesday, July 23, 2014
Building an ESP relationship that meets evolving business needs can be a challenge. Some email marketers wait too long to switch, sometimes long after their priorities have shifted. They don’t need to. Tommy Bahama, the island-inspired lifestyle brand, found itself in exactly that position. Its... Continue »
Email Intelligence
A Marketer's Field Guide to Mail.ru
by on Monday, July 21, 2014
The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the... Continue »
Professional Services
Benchmarks: Is One Ever Enough?
by on Thursday, July 17, 2014
The term “benchmark” is derived from the 19th-century practice of marking stones to indicate where “benches,” a type of bracket for mounting land survey equipment, should be placed[1].  Benchmarks allowed land surveyors to locate their equipment in exactly the same place from survey to survey and... Continue »
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