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Smartwatches and Email: What You Need to Know
Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study
Return Path Data Reveals Democrats’ Caffeine Addiction, Republicans’ Love for Chili’s
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Consumers Refusing to Cut the Cord: Email Marketers See...
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Email Intelligence
Interactive Emails – Beyond the Promotion
by on Thursday, January 29, 2015
While the majority of retailers focus on sending purely promotional emails, they often overlook other, more subtle tactics that can engage the subscriber while not overtly pushing them to shop. Promotional emails, whose main call to action is usually something along the lines of “shop now”, can... Continue »
Events
Don't Miss Out on the EEC (or Our Contest) with Our Exclusive Promo Code
by on Wednesday, January 28, 2015
Return Path is excited to be a sponsor of this years Email Evolution Conference. Join us February 2-4 in Miami for the latest insight into how email marketing has evolved and tips on how to improve your email strategy.  If you have not signed up yet, register here and use our special discount code... Continue »
Email Intelligence
Webinar: 2014 Email Retrospective & Predictions for 2015
by on Tuesday, January 27, 2015
Over recent year’s it’s become somewhat of a tradition that at the beginning of the New Year we look back at some of the most notable developments in the year just past. Together with Dale Langley our Senior Email Consultant, I will aim to predict the email game changers in 2015. We hope you can... Continue »
Email Fraud Protection
Sony Hack Spotlights Vulnerabilities: A Review of the Threat Landscape
by on Monday, January 26, 2015
FBI director James Comey recently reaffirmed the agency’s initial position, attributing the late December attacks on Sony Pictures Entertainment to North Korea. Some are already speculating that all out state-sponsored cyber warfare is just around the corner. However, this isn’t the first time... Continue »
Email Fraud Protection
Orange Partners with Return Path to Maximise its Subscribers’ Email Experience
by on Monday, January 26, 2015
As a global telecommunications operator active in more than 20 countries worldwide, Orange is a trusted brand that has always viewed its consumer email service as a private medium that must be protected and optimised. The company decided today to continue strengthening its strategy to offer a rich... Continue »
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