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Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study
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Ask These Questions – Now – to Reshape Your Email Strategy in 2015
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Consumers Refusing to Cut the Cord: Email Marketers See...
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Email Intelligence
Auto Trader UK Wins DMA Silver
by on Wednesday, December 17, 2014
We were delighted to hear that Auto Trader UK, who recently became a new Return Path client, came up trumps at last week’s DMA awards, with silver in the Automotive category (see http://www.dmaawards.org.uk/2014-silver-automotive). This was a great multi-channel campaign that illustrated... Continue »
Email Intelligence
Securing Your Image
by on Tuesday, December 16, 2014
You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning... Continue »
Press Releases
Return Path Named to Crain’s New York Business’ Best Places to Work for Third Consecutive...
by on Tuesday, December 16, 2014
Employees cite culture of transparency, open communication as top reasons for company’s ranking   NEW YORK – December 16, 2014 – Return Path today announced that the company has again been named one of the best places to work in New York City by Crain’s New York Business. The annual compilation ranks... Continue »
Email Intelligence
The Best Email I Ever Received – Holiday Edition
by on Monday, December 15, 2014
Return Path’s Professional Services team is excited to announce the launch of our new blog series –The Best Email I Ever Received! Working as consultants, we spend our days helping clients optimize their email programs for improved deliverability and engagement.  We’re constantly scouring our... Continue »
Email Intelligence
Mailbox Providers Don't Want To Ruin Your Holidays
by on Friday, December 12, 2014
You see it all the time. From the highway crew that's out there taking away a lane or two for routine maintenance during rush hour on a major thoroughfare, to the retail store that closes down registers during peak hours, to the restaurant that has just a skeleton staff of cooks and servers on busy... Continue »
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