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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Awarded Patent for Inbox Placement Monitoring
Return Path Welcomes Salesforce ExactTarget Marketing Cloud as...
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Email Intelligence
Moan, Moan, Moan - All You Ever Do Is Complain! Part 2
by on Thursday, October 2, 2014
In the first part of my series about why subscribers complain we considered some of the common pitfalls encountered when bringing new members into your mailing list. In part 2 we look at the next potential hazard - when you send them their first email! Once new subscribers are signed-up, the next... Continue »
Email Intelligence
A Marketer's Field Guide to Italia Online
by on Wednesday, October 1, 2014
Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be... Continue »
Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 1
by on Tuesday, September 30, 2014
The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides... Continue »
Email Intelligence
Return Path Awarded Patent for Inbox Placement Monitoring
by on Tuesday, September 30, 2014
Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email... Continue »
New M3AAWG Documents About Blocklists and Compromised User IDs
by on Tuesday, September 30, 2014
Return Path is a Sponsor-level member of M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group. As M3AAWG members, we are committed to collaborating with others in the industry to produce best practices documents to help organizations prevent network abuse. Recently, M3AAWG published... Continue »
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