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Smartwatches and Email: What You Need to Know
Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study
Ask These Questions – Now – to Reshape Your Email Strategy in 2015
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Twelve Tips for Sending Email to an International Audience
Our New Innovation Playground - Labs
Fifteen Years is a Long Time to Fly the Same Flag
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New Welcome Message Study - Find Your Best Customers
by on Tuesday, March 3, 2015
Last week, Return Path released a new report on welcome messages. We took Internet Retailer’s Top 100 list, found 75 that send welcome messages and monitored engagement levels for 180 days following the welcome message. Do you send a welcome message for your program? If not, you should be. Why? A... Continue »
Email Optimization
Twelve Tips for Sending Email to an International Audience
by on Monday, March 2, 2015
Planning to start sending email to subscribers in countries outside the U.S.?  Here are twelve tips to make sure you are successful. Language:  Establish at the outset the language that you will be using to address your audience.  Will you be sending English-language emails to your international... Continue »
Email Optimization
Our New Innovation Playground - Labs
by on Thursday, February 26, 2015
At Return Path, we’re fascinated by how to use new data sources to help our clients solve their biggest email marketing problems.   To get feedback on our latest attempts to solve client problems, we created Email Optimization Labs. Labs will introduce applications  that make it easy to use email... Continue »
Featured
Fifteen Years is a Long Time to Fly the Same Flag
by on Monday, February 23, 2015
  Show me a logo that stood for a business for fifteen years and I’ll show you a great company. I’m proud to call Return Path a great company, of course, and I couldn’t be more proud of the way our logo represented us since 2000. Return Path has evolved and grown in ways we couldn’t imagine back... Continue »
Professional Services
How Estee Lauder Encourages Brand Loyalty by Recognizing Chinese New Year
by on Thursday, February 19, 2015
Happy Chinese New Year! The Year of the Ram (Sheep or Goat) celebration begins on February 19, 2015. According to Doris Ingber's predictions (feng shui expert), the fashion, food, and publication industries will be financially strong this year, while real estate and insurance businesses will be... Continue »
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