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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
Email Marketers Give Up on Inactive Customers Too Soon, Return...
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Email Intelligence
Spammy Words
by on Thursday, August 28, 2014
It's hard to pick the right words. Finding phrases and terms that will resonate with your subscribers is difficult enough, but there's also the danger that your perfect word could trigger spam filters. Although email content is just one part of the many facets of deliverability, it's one of the... Continue »
Email Intelligence
7 Email Reactivation Campaign Insights
by on Thursday, August 21, 2014
Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path's recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work?  1. Over 25% of email... Continue »
Email Intelligence
[webinar] 12 Ways to Better Christmas Email Deliverability
by on Tuesday, August 19, 2014
[webinar] 12 Ways to Better Christmas Email Deliverability Registration: me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email... Continue »
Email Intelligence
6 Things You Don’t Know About Your Competitor
by on Wednesday, August 6, 2014
From the United States’ triumph in the Revolutionary War to Joe Frazier's defeat of Muhammad Ali in The Fight of the Century, history shows that even a disadvantaged competitor can triumph when equipped with researched knowledge of their opponent. This principle is especially relevant to the world... Continue »
Check out MarketingProfs Marketing Writing Boot Camp
by on Tuesday, August 5, 2014
Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for... Continue »
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