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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best...
Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
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5 Things to get excited about (In Addition to Mindy) at Connections
by on Friday, September 19, 2014
ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect... Continue »
Featured
Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best Medium-Size Companies to Work For”...
by on Thursday, September 18, 2014
Marketing analytics company applauded for balancing rapid growth and family friendly policies New York — Sep. 18, 2014 — Return Path today announced that it has been ranked No. 2 on FORTUNE Magazine’s “25 Best Medium-Size Companies to Work For” list. The company’s capacity to maintain a highly... Continue »
Email Intelligence
One-in-Six Email Messages Sent Worldwide Never Reaches the Inbox, Return Path Study Finds
by on Wednesday, September 17, 2014
Despite stalled inbox placement, data reveals higher rates within Gmail Promotions tab New York – September 16, 2014 – Return Path today announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the... Continue »
Inbox Solutions
Subscriber Engagement and Your Inbox Placement Rates
by on Tuesday, September 9, 2014
Have an email database filled with subscribers that aren't opening or clicking? Or a database full of email addresses that aren't active with their inbox? You're likely suffering from Inbox Placement issues.   For some time now, we've known that Mailbox Providers are looking at subscriber engagement... Continue »
Email Intelligence
The Email Marketing Metrics for Decision Making
by on Thursday, September 4, 2014
The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to... Continue »
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