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Ask These Questions – Now – to Reshape Your Email Strategy in 2015
Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
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Return Path Names Marketing Technology Industry Veteran Scott...
Return Path Awarded Patent for Inbox Placement Monitoring
Return Path Welcomes Salesforce ExactTarget Marketing Cloud as...
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Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer
by on Tuesday, October 28, 2014
Strategic growth specialist to spearhead awareness, demand generation, brand development initiatives for marketing analytics leader NEW YORK – OCTOBER 28, 2014 – Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth... Continue »
Professional Services
Time to Optimize Your Opt-in Form
by on Tuesday, October 28, 2014
With the holidays right around the corner, you (hopefully) will have tons of new website visitors looking to fill the holidays with cheer. Many of these website visitors are not only potentially new customers, they are also potentially new email subscribers. Here are some tips to optimize your... Continue »
Email Intelligence
Ask These Questions – Now – to Reshape Your Email Strategy in 2015
by on Monday, October 27, 2014
Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the Black Friday/Cyber Monday storm to map the changes you’d like to drive with your email marketing... Continue »
Webinar: Use Spam Complaints to Improve Email ROI
by on Thursday, October 23, 2014
Join us for a live webinar Wednesday, October 29th and discover how to Use Spam Complaints to Improve Email ROI. In this webinar we will discuss why you should pay attention to subscribers complaint data, how you can collect this data, and how to use it to improve your email marketing program.   In... Continue »
Email Intelligence
New eBook: The Marketer's Guide to Complaints
by on Wednesday, October 22, 2014
The spam and junk buttons are familiar to anyone who uses email and has received an email from a Nigerian prince asking for a short term loan. But not all emails that receive that stamp of disapproval are actually spam emails. Some come from ‘legitimate’ mailers. Why does the process for weeding out... Continue »
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