Resource Spotlight
Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
Press Releases
Return Path Awarded Patent for Inbox Placement Monitoring
Return Path Welcomes Salesforce ExactTarget Marketing Cloud as...
Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best...
Recent Blog Posts
Webinar: Use Spam Complaints to Improve Email ROI
by on Thursday, October 23, 2014
Join us for a live webinar Wednesday, October 29th and discover how to Use Spam Complaints to Improve Email ROI. In this webinar we will discuss why you should pay attention to subscribers complaint data, how you can collect this data, and how to use it to improve your email marketing program.   In... Continue »
Email Intelligence
New eBook: The Marketer's Guide to Complaints
by on Wednesday, October 22, 2014
The spam and junk buttons are familiar to anyone who uses email and has received an email from a Nigerian prince asking for a short term loan. But not all emails that receive that stamp of disapproval are actually spam emails. Some come from ‘legitimate’ mailers. Why does the process for weeding out... Continue »
Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 4
by on Thursday, October 9, 2014
In the previous 3 installments of this blog series, we have considered the points of pain across the email life cycle that causes subscribers to register spam complaints. We’ve looked at how shortcomings with the sign-up process, lack of recognition, and reduced relevance can all contribute to... Continue »
Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 3
by on Tuesday, October 7, 2014
Last time out, we looked at why new subscribers might complain when they start to receive emails from your program – even though they had provided consent at the time. This was largely to do with failure to recognize the sender, and the reduction in trust as a result. In this installment we are... Continue »
Email Intelligence
Moan, Moan, Moan - All You Ever Do Is Complain! Part 2
by on Thursday, October 2, 2014
In the first part of my series about why subscribers complain we considered some of the common pitfalls encountered when bringing new members into your mailing list. In part 2 we look at the next potential hazard - when you send them their first email! Once new subscribers are signed-up, the next... Continue »
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