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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
Email Marketers Give Up on Inactive Customers Too Soon, Return...
Recent Blog Posts
Email Intelligence
[webinar] 12 Ways to Better Christmas Email Deliverability
by on Tuesday, August 19, 2014
[webinar] 12 Ways to Better Christmas Email Deliverability Registration: me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email... Continue »
Email Intelligence
6 Things You Don’t Know About Your Competitor
by on Wednesday, August 6, 2014
From the United States’ triumph in the Revolutionary War to Joe Frazier's defeat of Muhammad Ali in The Fight of the Century, history shows that even a disadvantaged competitor can triumph when equipped with researched knowledge of their opponent. This principle is especially relevant to the world... Continue »
Check out MarketingProfs Marketing Writing Boot Camp
by on Tuesday, August 5, 2014
Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for... Continue »
Nominations Now Open for the 2014 J. D. Falk Award
by on Monday, August 4, 2014
J.D. Falk was, among many other things, one of the leading champions for security on the internet. While his life was unbearably short it had an outsize impact on the world through work he did with M3AAWG, the IETF, and CAUCE. Those of us who worked here with him at Return Path will be forever... Continue »
Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season
by on Friday, August 1, 2014
Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Like most people, when I think about summertime I have images of long days, abundant sunshine, outdoor activities, weekends spent on the... Continue »
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