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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
Email Marketers Give Up on Inactive Customers Too Soon, Return...
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Moving to a New ESP Doesn’t Have to Be So Hard (just ask Tommy Bahama)
by on Wednesday, July 23, 2014
Building an ESP relationship that meets evolving business needs can be a challenge. Some email marketers wait too long to switch, sometimes long after their priorities have shifted. They don’t need to. Tommy Bahama, the island-inspired lifestyle brand, found itself in exactly that position. Its... Continue »
Email Intelligence
A Marketer's Field Guide to Mail.ru
by on Monday, July 21, 2014
The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the... Continue »
Professional Services
Benchmarks: Is One Ever Enough?
by on Thursday, July 17, 2014
The term “benchmark” is derived from the 19th-century practice of marking stones to indicate where “benches,” a type of bracket for mounting land survey equipment, should be placed[1].  Benchmarks allowed land surveyors to locate their equipment in exactly the same place from survey to survey and... Continue »
Email Intelligence
[webinar] The Ultimate Guide to Blacklists
by on Tuesday, July 15, 2014
Please join Return Path on Wednesday, July 23rd at 11 AM  MDT / 1 PM EDT for The Ultimate Guide to Email Blacklists webinar.  Sarah Matthews and myself will take you through all the things you need to know about preventing and managing blacklistings. The webinar will include: What effect a... Continue »
Email Intelligence
Small Numbers, Big Returns (or how to increase the value of your email program by $1...
by on Thursday, July 10, 2014
I often talk to  clients about the financial value of their email programs. Sometimes this number is clearly defined but often it’s fuzzy at best, and non-existent at worst. This shouldn’t be surprising. In the DMA(UK)’s excellent “National Client Email Report (February 2014)” 40% of respondents... Continue »
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