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Can You Guess my Birthday? Email Timing Insights
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Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 4
by on Thursday, October 9, 2014
In the previous 3 installments of this blog series, we have considered the points of pain across the email life cycle that causes subscribers to register spam complaints. We’ve looked at how shortcomings with the sign-up process, lack of recognition, and reduced relevance can all contribute to... Continue »
Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 3
by on Tuesday, October 7, 2014
Last time out, we looked at why new subscribers might complain when they start to receive emails from your program – even though they had provided consent at the time. This was largely to do with failure to recognize the sender, and the reduction in trust as a result. In this installment we are... Continue »
Email Intelligence
Moan, Moan, Moan - All You Ever Do Is Complain! Part 2
by on Thursday, October 2, 2014
In the first part of my series about why subscribers complain we considered some of the common pitfalls encountered when bringing new members into your mailing list. In part 2 we look at the next potential hazard - when you send them their first email! Once new subscribers are signed-up, the next... Continue »
Email Intelligence
A Marketer's Field Guide to Italia Online
by on Wednesday, October 1, 2014
Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be... Continue »
Email Intelligence
Moan, Moan, Moan – All You Ever Do Is Complain! Part 1
by on Tuesday, September 30, 2014
The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides... Continue »
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