Your reputation as an email marketer and sender is the most important when it comes to getting delivered to the inbox and avoiding the spam folder. The better your email reputation, more of your emails will reach your subscribers. According to our past deliverability benchmarks, marketing emails on... Continue »

An email was issued to BT Broadband customers in late April that prompted some speculation over its authenticity. It read as follows (abridged version): Hello, We're changing the terms and conditions for accessing the email that comes with your BT Broadband - BT Yahoo! Mail. From 17 June this year,... Continue »

It’s finally here, and almost over!  While unfortunately unknown to many, National Email Week occurs during the second week of June, and is my second-favorite week of the year (after Shark Week, of course!) In honor of this holiday, I’d like to share some of the most interesting facts about email,... Continue »