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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
Email Marketers Give Up on Inactive Customers Too Soon, Return...
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Email Intelligence
One-in-Six Email Messages Sent Worldwide Never Reaches the Inbox, Return Path Study Finds
by on Wednesday, September 17, 2014
Despite stalled inbox placement, data reveals higher rates within Gmail Promotions tab New York – September 16, 2014 – Return Path today announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the... Continue »
Inbox Solutions
Subscriber Engagement and Your Inbox Placement Rates
by on Tuesday, September 9, 2014
Have an email database filled with subscribers that aren't opening or clicking? Or a database full of email addresses that aren't active with their inbox? You're likely suffering from Inbox Placement issues.   For some time now, we've known that Mailbox Providers are looking at subscriber engagement... Continue »
Email Intelligence
The Email Marketing Metrics for Decision Making
by on Thursday, September 4, 2014
The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to... Continue »
Email Intelligence
[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers
by on Wednesday, September 3, 2014
Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.   Not sure where to... Continue »
Email Intelligence
Spammy Words
by on Thursday, August 28, 2014
It's hard to pick the right words. Finding phrases and terms that will resonate with your subscribers is difficult enough, but there's also the danger that your perfect word could trigger spam filters. Although email content is just one part of the many facets of deliverability, it's one of the... Continue »
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