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Email Optimization
The Importance of a Post-Purchase Review Email
by on Tuesday, April 21, 2015
When I’m shopping online, whether it’s for a new book, camera, or a pair of shoes, I rely heavily on customer reviews to help me make any purchasing decision. Many companies overlook the importance of obtaining customer feedback, however, with online retail sales expected to grow continually to $370... Continue »
Email Optimization
Increase Your Open Rate with the Right Preheader Text
by on Wednesday, April 15, 2015
Preheader text is a great way to help customers understand your message quickly. It is the first line of copy a customer will see after the from name and subject line, so you will want to make sure that it is compelling. Preheaders may prompt increased interest in your message and give subscribers... Continue »
Email Optimization
5 Ways to Welcome Email Subscribers Into Your Program
by on Tuesday, April 14, 2015
Similar to new employees, new email subscribers need a proper introduction to your program. Throwing subscribers into the thick of the action without a proper warm-up can overwhelm and cause them to prematurely opt out. Instead of adding them into your regular program, consider a customized warm-up... Continue »
Email Intelligence
Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers
by on Monday, April 13, 2015
Missed the first presentation? You're in luck. We are hosting an encore performance of our Subject Line Secrets webinar next Wednesday April 22nd. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar... Continue »
Email Optimization
Friends & Family Discounts: Just Another Name for a Loyalty Program?
by on Wednesday, April 8, 2015
Have you ever had the fleeting temptation to apply for a job at one of your favorite retail stores, sacrificing your corporate salary for something closer to minimum wage just so you could benefit from the employee discount?  In reality, the fifteen percent ($35.00) you would save on those... Continue »
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