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Is Less More? New Study Provides Insight Around Sending Frequency
The Great Debate: Subject Line Length
Know Your Audience: Subject Lines and Brand Perception
3 Key Highlights from Gartner’s Security & Risk Management Summit
Study: 21 Billion Messages Appearing to Come from Top Brands...
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Recent Blog Posts
Email Fraud Protection
What Gmail, Yahoo!, AOL, and Hotmail Have in Common with the NSA
by on Thursday, July 2, 2015
The National Security Administration and mailbox providers share a common charter to protect their installed customer base from outside, unwanted threats. What’s more interesting, is that their means of doing so are not hugely dissimilar. The NSA relies on a science called signals intelligence.... Continue »
Email Fraud Protection
Return Path Helps Retail Giant Cut Suspicious Email by 99%
by on Wednesday, July 1, 2015
The retail/service industry was the most-targeted by phishing attacks in the fourth quarter of 2014, according to APWG, with payment services close behind.   Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record can be a game-changing step for these heavily... Continue »
Email Optimization
Is Less More? New Study Provides Insight Around Sending Frequency
by on Tuesday, June 30, 2015
Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challenge—send too many emails and you risk annoying your subscribers; send too few and you'll miss out on valuable opportunities. In our latest study Frequency Matters: The keys to... Continue »
Email Optimization
Email Client Monitor: Making the Most of Your Data (Part 2)
by on Monday, June 29, 2015
In my previous blog post I looked at some of the insights that can be derived from the data returned when using the standard Email Client Monitor pixel. As valuable and interesting as this data is, you can enrich it to include specific data tags that allow you to more closely look into... Continue »
Email Optimization
Focus on the Fundamentals
by on Thursday, June 25, 2015
“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and... Continue »
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