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Know Your Audience: Subject Lines and Brand Perception
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Email Optimization
Hi & Goodbye: The Two Most Valuable Components of Your Email Program (Part 2)
by on Friday, May 22, 2015
As we discussed yesterday, first impressions are incredibly important in both personal and professional settings. For your brand, a well-executed welcome email is a great way to make a good first impression with new subscribers.  On the other end of the customer relationship—the goodbye—there's... Continue »
Email Fraud Protection
How to Protect Your Brand from Scary Risks Posed by New Domains
by on Thursday, May 21, 2015
There are over 100 million domains ending in “.com.” But now, thanks to a new generic top-level domain (gTLD) program, there are many more options. Companies can replace .com with domain extensions that are more consistent with their industry, like .bank, .realty, or .shop. Some companies have gone... Continue »
Email Optimization
Hi & Goodbye: The Two Most Valuable Components of Your Email Program (Part 1)
by on Thursday, May 21, 2015
There is a pretty common expression that I’m sure you have heard: “You never get a second chance to make a first impression.” Whether going on a first date, walking into a job interview, or that dreaded meeting of the maybe-future-in-laws, making a good first impression is critical. To dig a little... Continue »
Email Optimization
Know Your Audience: Subject Lines and Brand Perception
by on Wednesday, May 20, 2015
Everything your company produces contributes to your brand, whether it is a new product, a revolutionary study, an impressive announcement, or an email subject line. Every aspect of your company is used by customers and prospects to determine the value and quality of your brand and compare it... Continue »
Email Optimization
Use Email for Building Customer Relationships
by on Tuesday, May 19, 2015
For marketers, keeping customers engaged with their email program and brand is a constant challenge. Most marketing programs include promotional emails, general newsletters, order information, and receipts—which is a good start, but these emails don't provide a lot of reason to engage beyond the... Continue »
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