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Testing: The Email Program’s Equivalent of Flossing
Why Do My Customers Think My Emails Are Spam? (Part 1)
Where, When and What We Checked Emails On This Holiday Season
Press Releases
Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail...
Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam
Press Release: Prominent Brands Cut Email Abuse by More than 50% with...
Recent Blog Posts
Email Intelligence
Webinar: The Email Marketer's Guide to
by on Wednesday, April 16, 2014
The last, but definitely not least, webinar in our Email Marketer’s Field Guide series, focuses on, the webmail provider formerly known as Hotmail. Melinda Plemel and I will cover the following hot topics as they relate to How do I get unblocked at Hotmail? Why do emails... Continue »
Email Intelligence
Testing: The Email Program’s Equivalent of Flossing
by on Wednesday, April 9, 2014
For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results and that you should be doing it. However, it takes time, it can be somewhat unpleasant and you... Continue »
Email Intelligence
Less is More: OptionsANIMAL Expands Reach and Revenue by Reducing File
by on Tuesday, April 8, 2014
Email acquisition program boosts customer engagement with Inbox Insight, new segmentation strategy In 2013 online trading education platform OptionsANIMAL noticed a significant change in their inbox placement rates (IPR). After trying to combat the problem in a number of ways, including changing... Continue »
Email Intelligence
by on Monday, April 7, 2014
The industry has been a buzz with the news that the Canadian Anti-Spam Law (CASL) is set to be repealed. Don’t be fooled! The source of this news was a post by our friend Ken Magill on April 1st. Perhaps, some read only the headline and neglected to read through the article itself to discover that... Continue »
Email Intelligence
Happy 10th Birthday, Gmail!
by on Tuesday, April 1, 2014
April 1st marks the 10th anniversary of Gmail. Not even out of elementary school yet, and Gmail is already the #1 webmail service in the world (and a side note that Hotmail will finally be of legal age to vote this 4th of July). Picture it: March 31, 2004. I was most likely in my Hotmail account... Continue »
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