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Can You Guess my Birthday? Email Timing Insights
Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals
Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds
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Return Path Expands Email Certification and Mailbox Provider Solutions...
Email Blacklists Most Likely to Penalize Marketers during...
Email Marketers Give Up on Inactive Customers Too Soon, Return...
Recent Blog Posts
Email Intelligence
Toward Better Privacy in Email - SMTP over TLS
by on Wednesday, July 30, 2014
Electronic surveillance of email and other communications is unfortunately a fact of life these days. It seems that not a week goes by where we don’t hear some new report that “they” are listening to what we once thought to be our private messages and phone calls, and this has folks rightly... Continue »
Email Intelligence
5 Ways to Make Creative More Mobile Friendly
by on Tuesday, July 29, 2014
It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens.... Continue »
Email Intelligence
The Anatomy of a Successful Email Win-Back Campaign – New Webinar
by on Monday, July 28, 2014
On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to... Continue »
Email Intelligence
What are the Advantages of a Shared IP Address vs. a Dedicated IP Address?
by on Thursday, July 24, 2014
An important decision that all growing email marketers must address is deciding when emails should be sent from dedicated vs. shared IP addresses.  A dedicated IP address allows the sender full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns... Continue »
Case Study
Moving to a New ESP Doesn’t Have to Be So Hard (just ask Tommy Bahama)
by on Wednesday, July 23, 2014
Building an ESP relationship that meets evolving business needs can be a challenge. Some email marketers wait too long to switch, sometimes long after their priorities have shifted. They don’t need to. Tommy Bahama, the island-inspired lifestyle brand, found itself in exactly that position. Its... Continue »
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