2013 Stefan Pollard Marketer of the Year Award Winner Couldn’t have happened to a nicer guy. We’re thrilled to congratulate Publishers Clearing House’s Sal Tripi, this year’s EEC Stefan Pollard Marketer of the Year. I’d offer some background on Sal for people who don’t know him, but I’m not sure there are any. Sal chairs the Online Trust Alliance, sits on the DMA Ethics Committee and the... Continue »

I am extraordinarily pleased to announce that Return Path's own Richard Gibson has been elected as the new chair of the Direct Marketing Association's (UK) Email Marketing Council (EMC). We've known for quite some time that Richard is a rock star within the world of email marketing. It is nice to see his expertise recognized by an esteemed association like the DMA (UK).You can read more about his... Continue »

We're big fans of promoting email marketing best practices. We specialize in helping our clients understand what they need to do to manage their reputations, and improve their inbox deliverability. Deliverability directly affects your ROI, and the success of your email programs. Now more than ever, email marketers need to do everything they can improve clicks and conversions. We try to practice... Continue »

Our good friends at Epsilon have released a new consumer study about email that should make the hearts of all email marketing professional sing! It turns out that email marketing - the much-maligned, eternally unloved tactic - is actually quite loved by consumers.In fact, an astonishing 57% of consumers agreed with the statement "My impression of companies from which I purchased products/services... Continue »

We take our clients seriously here at Return Path. When they have a problem, we'll do our best to fix it. When they have a great idea we look into how we can make it happen. Part of taking clients seriously, of course, is taking every opportunity to listen to them. Which means we try to make it easy for our clients to talk to us. And so Return Path is announcing our User Group Meetings for this... Continue »