Mailbox Providers Don't Want To Ruin Your Holidays

You see it all the time. From the highway crew that's out there taking away a lane or two for routine maintenance during rush hour on a major thoroughfare, to the retail store that closes down registers during peak hours, to the restaurant that has just a skeleton staff of cooks and servers on busy days like Mother's Day, businesses everywhere deal with their highest volume periods by making sure... Continue »

Transactional Messages – Turning Dust into Dollars

Are you missing out on a major opportunity to engage your best customers and subscribers?  Are you not sure how to optimize your transactional messages? Once established, transactional messages often become the forgotten creatives of an email program, rarely getting much love and attention when it comes to optimization.   With all of the demands placed on the typical email marketer, it’s easy to... Continue »

Return Path's Certified Whitelist – What's In It for Mailbox Providers?

Any mailbox provider familiar with Return Path knows that we establish partnerships with mailbox providers, and our end of that partnership is providing access to various products and services, including our Certified Whitelist. Email senders understand the benefits to them of being on our whitelist; in addition to getting access to placement data and auditing of their sending practices,... Continue »

A Marketer's Field Guide to Yandex

Yandex is the most widely used search engine in Russia with about 60% market share. With 40 million active email user accounts, their webmail service covers approximately 20% of the Russian market. Yandex has one of the most sophisticated email applications in the world. Their email UI includes customized  action and sorting buttons  as well as ‘Disk’, Yandex’s new cloud service. The security of... Continue »

A Marketer's Field Guide to Italia Online

Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be complete in Q4 of 2014. The technical merger of the infrastructures will include a change of MTA... Continue »