CASL NOT REPEALED!

The industry has been a buzz with the news that the Canadian Anti-Spam Law (CASL) is set to be repealed. Don’t be fooled! The source of this news was a post by our friend Ken Magill on April 1st. Perhaps, some read only the headline and neglected to read through the article itself to discover that it was nothing more than an April Fool's prank. To confirm, CASL is alive and well, and enforcement... Continue »

The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

Gmail Leads the Charge: Email Marketers Could Be in for another Wild Ride in the Year of the Horse

If you’re like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe or frenemy. After all, last years’ roll out of the Tabbed Inbox is likely still fresh in your mind. At the time, there was widespread concern that having commercial messages be delivered to the Promotions Tab (as opposed to the Primary Inbox) would decrease response and engagement metrics. The... Continue »

Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam

International collaboration helps Return Path to reduce email abuse and extend detection to 2.4 billion mailboxes worldwide MOSCOW and NEW YORK – February 26, 2014 – IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and... Continue »

Press Release: Prominent Brands Cut Email Abuse by More than 50% with DMARC

As a founding member of DMARC.org Return Path is proud to mark the standard's second anniversary as one of the industry's most important anti-phishing advances. With widespread mailbox provider support and adoption by many of the biggest senders in the email ecosystem, DMARC has already shifted the spectrum of threats faced by brands and consumers. Email abuse will continue to become less... Continue »