First CASL Fine Paid

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Plentyoffish Media Inc. has paid $48,000 as part of an undertaking for an alleged violation of Canada’s anti-spam legislation (CASL). PlentyOfFish is based in Vancouver, British Columbia and is an online dating service, popular primarily in Canada, the United Kingdom, Ireland, Australia, Brazil and the... Continue »

First CASL Violation Filed

As you might recall, Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) to recipients in Canada. The 9-month old law requires that consent must be obtained from the recipient, before the sender or company sends the recipient any emails or texts, or before the installation of any computer programs. CASL also prohibits the unauthorized... Continue »

Twelve Tips for Sending Email to an International Audience

Planning to start sending email to subscribers in countries outside the U.S.?  Here are twelve tips to make sure you are successful. Language:  Establish at the outset the language that you will be using to address your audience.  Will you be sending English-language emails to your international audience, or addressing subscribers in their local language?  This decision varies by country, region... Continue »

Hook, Line & Sinker: Protecting data against malicious phishing attacks

IT security stories are becoming more and more prevalent in the news. We are seeing hacking, data theft and the importance of data protection crowding the news agenda daily. Email marketing remains one of the most valuable internet services however it is extremely vulnerable and therefore prone to malicious attacks.  These attacks that seek to obtain sensitive data can cause major damage to... Continue »

Orange Partners with Return Path to Maximise its Subscribers’ Email Experience

As a global telecommunications operator active in more than 20 countries worldwide, Orange is a trusted brand that has always viewed its consumer email service as a private medium that must be protected and optimised. The company decided today to continue strengthening its strategy to offer a rich and innovative user experience on its email platform, through the Return Path Certification... Continue »