A Marketer's Field Guide to Italia Online

Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be complete in Q4 of 2014. The technical merger of the infrastructures will include a change of MTA... Continue »

A Marketer's Field Guide to Mail.ru

The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the public and have created an informative Postmaster page to help Senders understand what it takes to get... Continue »

Return Path Expands Email Certification and Mailbox Provider Solutions to Russia

Top Russian mailbox providers Mail.Ru and Yandex.Mail partner with Return Path to facilitate delivery of permissioned messages and combat email abuse NEW YORK – JUNE 25, 2014 – Return Path, the global leader in email intelligence, today announced the details of partnerships with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of... Continue »

Blacklist Basics: The Top Email Blacklists You Need to Know

Return Path recently released our “Ultimate Guide” to blacklists. This guide helps marketers understand the blacklist landscape, their impact and how to evaluate the potential risk to your email program. Since some of this information may be new to you, let’s take a step back and discuss the different types of blacklists we highlight in this guide.    There are over 300 publicly available spam... Continue »

Don't Wait to Authenticate

In March I wrote an article entitled, European Email Marketers; How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed). I received some excellent feedback after publishing it and most of them said, “It’s not just European senders who are behind in their understanding of the real impact of phishing, it’s a global issue still very relevant everywhere.” Of course I knew that, but... Continue »