What happens after the Welcome? New study provides insight.

In our newest research study, The Email Subscriber Experience 2008-2013, several practices were re-evaluated from a previous study published in 2008.  One of those practices was the welcome message.  In the original study, it was found that 60% of marketers failed to send a welcome message to new subscribers.  In 2013, however, only 20% of marketers lacked a welcome message as part of their email... Continue »

14 Ways to Make Your Email More Social

It wasn’t that long ago that social media was brand new – adopted by mostly college kids and self-proclaimed geeks - sites like Facebook and MySpace were unventured territory for marketers.  But, at the time, this new communication channel had captured the attention of the business world and companies everywhere were focused on leveraging this new channel for the benefit of their bottom line. ... Continue »

How Warm is Your Welcome?

If you are like many marketers, you likely have a welcome message in place – and probably haven’t given it much thought since it first launched.  While it’s great to have that critical first touch as part of your regular email cadence, it may not be working as well as it could.  So, before the kids are back in school and you get knee-deep in holiday planning, take a little bit of time this summer... Continue »

e-book: Email Metrics Troubleshooter

  As an Email Intelligence company, data is the backbone of our business.  And, as a consultant working for an Email Intelligence company, I spend a lot of time with clients helping them know the data that is available to them, understand what the various data points may indicate, and educate them how they can use that data to proactively manage the health of their email program.   While every... Continue »

It's Not a Masquerade

Halloween is quickly approaching and, like most parents, I’ve spent the last few weeks preparing costumes for my children.  The goal this year was straightforward: choose a unique and fun disguise that we could be creative in making, to stand apart from the many super heroes and fairies on the big night, and maybe even score some extra candy for all our efforts.  When you think about it, that same... Continue »