Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes

1-800-Baskets and Publishers Clearing House Among Brands Using Inbox Monitor’s Mailbox Provider-specific Diagnostics to Increase Inbox Placement Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s... Continue »

The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

European Email Marketers: How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed)

I recently spoke with two of my European colleagues who regularly attend email marketing industry events. They told me that one of the most surprising things they hear from email marketing professionals in Europe is a lack of concern over phishing and spoofing. The comments they most often hear are, “Sure, we’ve seen Return Path’s blog articles on how to set up DKIM and SPF but why should we take... Continue »

Yahoo to reorganize their European operations

[NOTE: The changes below apply to all Yahoo! properties in Europe, not only those in the UK] Some of you might have seen the recent announcement from Yahoo! UK that beginning 21 March 2014, they will be providing their services from a single European entity based in Ireland. As part of this change, Yahoo! UK will become Yahoo! EMEA Limited. This change affects all Yahoo! UK services including... Continue »

Gmail Leads the Charge: Email Marketers Could Be in for another Wild Ride in the Year of the Horse

If you’re like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe or frenemy. After all, last years’ roll out of the Tabbed Inbox is likely still fresh in your mind. At the time, there was widespread concern that having commercial messages be delivered to the Promotions Tab (as opposed to the Primary Inbox) would decrease response and engagement metrics. The... Continue »