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Brand Protection

10 Tips on How to Identify a Phishing or Spoofing Email

It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create and host a phishing scam…wait, what?

Yes, it’s true. Two single dollar bills is all it costs for a hacker to create an email pretending to be from your trusted retailer or bank, asking for your login details, and instantaneously obtaining your confidential information. With over 260 million phishing emails sent every single day, there is a pretty good chance that one of...

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Message Systems and Return Path Partner to Combat Email Phishing for Financial Services Sector

Another exciting development for Return Path and our Domain Secure anti-phishing solution! Full press release below...

Partnership Leverages Global Email Deliverability Platform and Email Intelligence to Optimize Message Deliverability and Protect Brands From Fraud

COLUMBIA, MD, May 01, 2013 -- Message Systems, the leader in digital messaging software, has partnered with Return Path, the global leader in email intelligence, to offer an email platform that enables financial services organizations...

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Return Path Introduces World’s First Anti-Phishing Solution Capable of Detecting Email-borne Threats that Spoof Addresses beyond Brands’ Control

New approach leverages Return Path email intelligence platform to quickly analyze terabytes of forensic data for indications of fraud

NEW YORK – April 30, 2013 – Return Path, the global leader in email intelligence, today announced that its Anti-Phishing Solutions have expanded to enable brand owners to combat attacks from all email domains, including those beyond their control. This represents the world’s first commercially available product capable of identifying fraudulent email from...

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Mailbox Providers Have Little Time to Focus on Delivery Issues

 

I’ve been asked time and time again by email marketers why mailbox providers (MBPs) are so unfair or why they ‘hate’ marketing mail so much.  The truth is they don’t hate marketing mail. They just don’t have time to think about it much. Their #1 responsisbility is to keep their users safe, followed by keeping them happy, and everything else follows that.

In 2012, nearly 70% of all email traffic around the world was spam and phishing. Mailbox providers spend most of their time and energy stopping...

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Email Intelligence: Measurement in 4 Areas Drives Effectiveness

We talk a lot about email intelligence at Return Path. With email being such a data-driven channel, it could be easy to assume that having “intelligence” simple refers to having more data. However, as an email marketer, you probably know that more data isn’t always better. If the data you have doesn’t provide you with meaningful insights about how to adjust your strategy, then what good is having more of it? What email intelligence really refers to is having access to data that will provide you...

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