3 Things I Learned at the Responsys Interact

I had the privilege of attending the Responsys Interact last week. This was the first time I was able to participate and I had a great experience. Responsys really knows how to throw a conference. First of all, it was located at the beautiful Marriot Marquis in the heart of San Francisco. Secondly, Responsys’ branding was over the top in all the right ways. Everywhere you looked, you... Continue »

Setting up DMARC for your Corporate Environment

You’ve spent so much time protecting the sending reputation of your email program, but what about your corporate environment? Doesn’t it deserve the same type of anti-fraud methods you’ve implemented for your marketing and/or transactional emails? One way you can be an anti-fraud champion is by educating your company about SPF, DKIM, and DMARC. Setting up a DMARC record for any sending environment... Continue »

Reading your first DMARC reports

I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to play with! If you’re about to encounter the same experience, then here’s what you can expect: Aggregate Reports (RUA) The participating Mailbox Providers will send daily reports via email, HTTP, or HTTPS based on what you defined in the “rua” tag. The reports sent by email will be... Continue »

Build Your DMARC Record in 15 Minutes

Can setting up a DMARC record really be that easy? Absolutely! Remember, it’s only one line of text. Honestly, it’ll probably take you more time finding your DNS and corporate email administrators, than creating a DMARC record.  If you’re interested in creating a DMARC record, chances are you already know the prerequisites. Just in case, here’s a reminder: Verify Domain Alignment (aka Identifier... Continue »

4 Factors For Deciding the Number of IP Addresses For Your Email Marketing Program

Knowing how many IP addresses to send from can be difficult without proper planning. The first thing you should look at is what’s available to you, as there may be some restrictions in place. Perhaps you only have a budget for 1 IP address. If you’re using an ESP, perhaps you only get 1 for transactional emails and 1 for marketing emails. There’s nothing wrong with these approaches, as long as... Continue »