Why Adding New IPs Won’t Necessarily Solve Your Complaint Issues

I recently ran into a situation where a client was asking if adding additional IPs would help reduce the “carryover effect” of complaint rates and improve their sending reputation. Here is my response and supporting reasoning, which may be helpful if you find yourself in a similar situation. First of all, let me explain what I mean by a “carryover effect.” A carryover effect in complaints occurs... Continue »

Which Blacklists Does Gmail Use? New Infographic and Webinar.

Return Path proudly holds the Return Path certified whitelist in the arsenal of tools we can provide clients. With such a whitelist, it’s easy to feel like the “white hat” of email marketing. Despite a world of spam and poor marketing practices, Return Path champions the good senders. You can almost imagine Return Path as The Lone Ranger defending the Old West. Well, almost. But with every... Continue »

3 Things I Learned at the Responsys Interact

I had the privilege of attending the Responsys Interact last week. This was the first time I was able to participate and I had a great experience. Responsys really knows how to throw a conference. First of all, it was located at the beautiful Marriot Marquis in the heart of San Francisco. Secondly, Responsys’ branding was over the top in all the right ways. Everywhere you looked, you... Continue »

Setting up DMARC for your Corporate Environment

You’ve spent so much time protecting the sending reputation of your email program, but what about your corporate environment? Doesn’t it deserve the same type of anti-fraud methods you’ve implemented for your marketing and/or transactional emails? One way you can be an anti-fraud champion is by educating your company about SPF, DKIM, and DMARC. Setting up a DMARC record for any sending environment... Continue »

Reading your first DMARC reports

I remember when I got hold of my first DMARC reports, almost a year ago. Finally, something new and shiny for me to play with! If you’re about to encounter the same experience, then here’s what you can expect: Aggregate Reports (RUA) The participating Mailbox Providers will send daily reports via email, HTTP, or HTTPS based on what you defined in the “rua” tag. The reports sent by email will be... Continue »