CASL NOT REPEALED!

The industry has been a buzz with the news that the Canadian Anti-Spam Law (CASL) is set to be repealed. Don’t be fooled! The source of this news was a post by our friend Ken Magill on April 1st. Perhaps, some read only the headline and neglected to read through the article itself to discover that it was nothing more than an April Fool's prank. To confirm, CASL is alive and well, and enforcement... Continue »

The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

CASL Will Take Effect July 2014

The Canadian Minister of Industry, the Honourable James Moore, announced today that the Canadian anti-spam law (CASL) will take effect July 1, 2014. This means that the Industry Canada regulations have now been finalized, and there is a six-month grace period for businesses to revisit their compliance programs in preparation of enforcement in July. I spoke with Neil Schwartzman, one of the... Continue »

Handling Gmail Tabs the Right Way

By now you are all familiar with the new tabbed Gmail interface, which categorizes mail as Primary, Promotions, Updates, Social, and Forums (depending on the user’s preference). This is now the default configuration for all new Gmail accounts, and existing accounts have been automatically converted (if not done manually). Businesses that rely heavily on email to communicate with their customers... Continue »

CASL Enforcement Delayed Until Q3/Q4 2014?

You might ask why you haven’t heard from us regarding Canada’s anti-spam legislation (CASL) in a while. The reason is that, although the law was passed in December of 2010, the enforcement has been delayed. That doesn’t mean that you shouldn’t be prepared for when the law is enforced. In this blog, I’ll talk about why the enforcement is delayed, when you can expect enforcement to happen, and why... Continue »