What is Aggregate Complaint Data and how should you use it?

Some mailbox providers share user complaint (This Is Spam) reports with senders, in order to help them pinpoint problems with their mail program and improve their list hygiene. There are different formats for providing these reports. Some mailbox providers share with the sender the full message and user who complained, while others provide only aggregate statistics. I co-moderated a session at the... Continue »

Two Things You Need to Be Prepared for the Upcoming Enforcement of CASL

The Canadian Anti-Spam Law (CASL) is coming into force on July 1, 2014, and Return Path is here to help you prepare with an informative webinar and preparation checklist! I will be hosting the webinar with Bonnie Malone to answer your questions about CASL compliance on Wednesday, May 28th at 11 AM MST / 1 PM EST. We will be joined by special guests Andre Leduc from Industry Canada and Shaun Brown... Continue »


The industry has been a buzz with the news that the Canadian Anti-Spam Law (CASL) is set to be repealed. Don’t be fooled! The source of this news was a post by our friend Ken Magill on April 1st. Perhaps, some read only the headline and neglected to read through the article itself to discover that it was nothing more than an April Fool's prank. To confirm, CASL is alive and well, and enforcement... Continue »

The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

CASL Will Take Effect July 2014

The Canadian Minister of Industry, the Honourable James Moore, announced today that the Canadian anti-spam law (CASL) will take effect July 1, 2014. This means that the Industry Canada regulations have now been finalized, and there is a six-month grace period for businesses to revisit their compliance programs in preparation of enforcement in July. I spoke with Neil Schwartzman, one of the... Continue »