A Marketer's Field Guide to Yandex

Yandex is the most widely used search engine in Russia with about 60% market share. With 40 million active email user accounts, their webmail service covers approximately 20% of the Russian market. Yandex has one of the most sophisticated email applications in the world. Their email UI includes customized  action and sorting buttons  as well as ‘Disk’, Yandex’s new cloud service. The security of... Continue »

A Marketer's Field Guide to Italia Online

Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be complete in Q4 of 2014. The technical merger of the infrastructures will include a change of MTA... Continue »

A Marketer's Field Guide to Mail.ru

The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the public and have created an informative Postmaster page to help Senders understand what it takes to get... Continue »

Don't Wait to Authenticate

In March I wrote an article entitled, European Email Marketers; How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed). I received some excellent feedback after publishing it and most of them said, “It’s not just European senders who are behind in their understanding of the real impact of phishing, it’s a global issue still very relevant everywhere.” Of course I knew that, but... Continue »

European Email Marketers: How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed)

I recently spoke with two of my European colleagues who regularly attend email marketing industry events. They told me that one of the most surprising things they hear from email marketing professionals in Europe is a lack of concern over phishing and spoofing. The comments they most often hear are, “Sure, we’ve seen Return Path’s blog articles on how to set up DKIM and SPF but why should we take... Continue »