Earning and maintaining the world’s trust in electronic communication speaks to the core of Return Path’s mission, so we are deeply proud to make the Online Trust Alliance’s 2013 Online Trust Honor Roll. It’s especially gratifying to receive this distinction for the fourth consecutive year – Return Path is in elite company as one of few organizations to be named to the Honor Roll in every year the... Continue »

I had the privilege of attending the Responsys Interact last week. This was the first time I was able to participate and I had a great experience. Responsys really knows how to throw a conference. First of all, it was located at the beautiful Marriot Marquis in the heart of San Francisco. Secondly, Responsys’ branding was over the top in all the right ways. Everywhere you looked, you... Continue »

And what can we do to make it less easy? When an Associated Press journalist’s Twitter account was compromised last Tuesday, reportedly through a phishing attack, the consequences of a common email security breach were felt around the world. Stock markets plunged within seconds of a phony tweet about an explosion at the White House, instantly erasing $136.5 billion of value from the S&P 500 index.... Continue »

New approach leverages Return Path email intelligence platform to quickly analyze terabytes of forensic data for indications of fraud NEW YORK – April 30, 2013 – Return Path, the global leader in email intelligence, today announced that its Anti-Phishing Solutions have expanded to enable brand owners to combat attacks from all email domains, including those beyond their control. This represents... Continue »

We talk a lot about email intelligence at Return Path. With email being such a data-driven channel, it could be easy to assume that having “intelligence” simple refers to having more data. However, as an email marketer, you probably know that more data isn’t always better. If the data you have doesn’t provide you with meaningful insights about how to adjust your strategy, then what good is having... Continue »