How to Protect Your Brand from Scary Risks Posed by New Domains

There are over 100 million domains ending in “.com.” But now, thanks to a new generic top-level domain (gTLD) program, there are many more options. Companies can replace .com with domain extensions that are more consistent with their industry, like .bank, .realty, or .shop. Some companies have gone one step further and bought their own top-level domain (TLD). For example, Barclays recently... Continue »

7 Things Every Team Should Know Before Hitting "Send"

As a member of Return Path's Professional Services team, I’ve had the opportunity to help many clients make positive changes to their email program. Among all these interactions, one common discussion point is the importance of following email best practices and how failure to do so can negatively impact their overall program. And sometimes, my work with clients includes creating... Continue »

Symbolically Sinking – 10 Findings on Symbols in Subject Lines

Two years ago I wrote a blog post on the use of subject line symbols. At the time, I made the point that the approach was more effective when the use was intentional – using them to provide an indicator of content or message type, for example. There is clearly still a lot of interest in this topic. Screen sizes are getting smaller, and senders are being challenged to fit more information into less... Continue »

Authentication 101 - The Fundamentals

What is authentication? Email authentication is the process by which a sender is validated through published records, such as SPF and DKIM, that they are who they purport to be. After hitting send on an email, the originating server sends the message with identifying information to the recipient’s mail server. This server queries DNS with that information and uses the records provided to validate... Continue »

Hook, Line & Sinker: Protecting data against malicious phishing attacks

IT security stories are becoming more and more prevalent in the news. We are seeing hacking, data theft and the importance of data protection crowding the news agenda daily. Email marketing remains one of the most valuable internet services however it is extremely vulnerable and therefore prone to malicious attacks.  These attacks that seek to obtain sensitive data can cause major damage to... Continue »