A Marketer's Field Guide to Yandex

Yandex is the most widely used search engine in Russia with about 60% market share. With 40 million active email user accounts, their webmail service covers approximately 20% of the Russian market. Yandex has one of the most sophisticated email applications in the world. Their email UI includes customized  action and sorting buttons  as well as ‘Disk’, Yandex’s new cloud service. The security of... Continue »

A Marketer's Field Guide to Mail.ru

The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the public and have created an informative Postmaster page to help Senders understand what it takes to get... Continue »

Don't Wait to Authenticate

In March I wrote an article entitled, European Email Marketers; How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed). I received some excellent feedback after publishing it and most of them said, “It’s not just European senders who are behind in their understanding of the real impact of phishing, it’s a global issue still very relevant everywhere.” Of course I knew that, but... Continue »

Return Path Expands Email Certification and Mailbox Provider Solutions to Russia

Top Russian mailbox providers Mail.Ru and Yandex.Mail partner with Return Path to facilitate delivery of permissioned messages and combat email abuse NEW YORK – JUNE 25, 2014 – Return Path, the global leader in email intelligence, today announced the details of partnerships with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of... Continue »