Toward Better Privacy in Email - SMTP over TLS

Electronic surveillance of email and other communications is unfortunately a fact of life these days. It seems that not a week goes by where we don’t hear some new report that “they” are listening to what we once thought to be our private messages and phone calls, and this has folks rightly concerned about just how much “they” might know. While there have been some extreme reactions to these... Continue »

The Anatomy of a Successful Email Win-Back Campaign – New Webinar

On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to sales, and ultimately reduce the ROI delivered. Join me for this live webinar where I will walk you... Continue »

5 Ways to Make Creative More Mobile Friendly

It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens. However, as a very intelligent email intelligence company, we have compiled a list of 5 tips that... Continue »

What are the Advantages of a Shared IP Address vs. a Dedicated IP Address?

An important decision that all growing email marketers must address is deciding when emails should be sent from dedicated vs. shared IP addresses.  A dedicated IP address allows the sender full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns utilize the same IP address. This is extremely important because one of the major factors... Continue »

A Marketer's Field Guide to Mail.ru

The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the public and have created an informative Postmaster page to help Senders understand what it takes to get... Continue »