All About Yahoo's DMARC Reject Policy

Two weeks ago today, Yahoo became the first major mailbox provider to publish a DMARC policy of reject. For those of you who are not familiar with DMARC and don’t know what a reject policy is, this means that Yahoo has a line of text in their DNS record telling mailbox providers to reject any mail from a Yahoo domain if it doesn’t come from Yahoo’s own servers. This was big news and had a big... Continue »

Webinar: The Email Marketer's Guide to Outlook.com

The last, but definitely not least, webinar in our Email Marketer’s Field Guide series, focuses on Outlook.com, the webmail provider formerly known as Hotmail. Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used... Continue »

Less is More: OptionsANIMAL Expands Reach and Revenue by Reducing File

Email acquisition program boosts customer engagement with Inbox Insight, new segmentation strategy In 2013 online trading education platform OptionsANIMAL noticed a significant change in their inbox placement rates (IPR). After trying to combat the problem in a number of ways, including changing email service providers, OptionsANIMAL suspected that the source of the issue was their mailing list,... Continue »

Testing: The Email Program’s Equivalent of Flossing

For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results and that you should be doing it. However, it takes time, it can be somewhat unpleasant and you have to remember to do it often (preferably daily) and at a time when you just want to get everything... Continue »

Happy 10th Birthday, Gmail!

April 1st marks the 10th anniversary of Gmail. Not even out of elementary school yet, and Gmail is already the #1 webmail service in the world (and a side note that Hotmail will finally be of legal age to vote this 4th of July). Picture it: March 31, 2004. I was most likely in my Hotmail account deleting emails to stay under the 2MB storage cap. On the next day, Google announced its email service,... Continue »