Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer

Strategic growth specialist to spearhead awareness, demand generation, brand development initiatives for marketing analytics leader NEW YORK – OCTOBER 28, 2014 – Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth will lead Return Path’s global market awareness, demand generation, and brand development... Continue »

Time to Optimize Your Opt-in Form

With the holidays right around the corner, you (hopefully) will have tons of new website visitors looking to fill the holidays with cheer. Many of these website visitors are not only potentially new customers, they are also potentially new email subscribers. Here are some tips to optimize your website opt-in forms so you can make your email holidays merry. 1. Include an email capture form on... Continue »

Ask These Questions – Now – to Reshape Your Email Strategy in 2015

Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the Black Friday/Cyber Monday storm to map the changes you’d like to drive with your email marketing program. This isn’t a wish list of resources or software or a calendar of campaign sends, but... Continue »

Webinar: Use Spam Complaints to Improve Email ROI

Join us for a live webinar Wednesday, October 29th and discover how to Use Spam Complaints to Improve Email ROI. In this webinar we will discuss why you should pay attention to subscribers complaint data, how you can collect this data, and how to use it to improve your email marketing program.   In this webinar we will also cover: How complaints effect your email marketing impact How to... Continue »

New eBook: The Marketer's Guide to Complaints

The spam and junk buttons are familiar to anyone who uses email and has received an email from a Nigerian prince asking for a short term loan. But not all emails that receive that stamp of disapproval are actually spam emails. Some come from ‘legitimate’ mailers. Why does the process for weeding out unsolicited mail end up including legitimate senders? And how can marketers protect their email... Continue »