Like many, I called my Dad on Father’s Day. He informed me that he was going fishing today for a few days. So, I’m proud to say that my Dad is the actual inspiration for this blog post. He, and the team at Return Path that has been working hard to get the new Inbox Insight features ready for prime time. As a consultant that works regularly with email marketers (and a former email marketer myself),... Continue »

Inbox Insight Subscriber Overlap compares user engagement when competing brands’ email campaigns share the inbox   NEW YORK – June 18, 2013 – Return Path, the global leader in email intelligence, today announced the addition of a new feature to its Inbox Insight competitive intelligence solution, allowing marketers to understand more about how consumers engage with other brands’ email marketing... Continue »

Your reputation as an email marketer and sender is the most important when it comes to getting delivered to the inbox and avoiding the spam folder. The better your email reputation, more of your emails will reach your subscribers. According to our past deliverability benchmarks, marketing emails on average see 20 – 25% of emails land in spam or get blocked. Most marketers today still think that... Continue »

An email was issued to BT Broadband customers in late April that prompted some speculation over its authenticity. It read as follows (abridged version): Hello, We're changing the terms and conditions for accessing the email that comes with your BT Broadband - BT Yahoo! Mail. From 17 June this year, you'll need to log in to your email account at least once every 150 days. If you don't,... Continue »

It’s finally here, and almost over!  While unfortunately unknown to many, National Email Week occurs during the second week of June, and is my second-favorite week of the year (after Shark Week, of course!) In honor of this holiday, I’d like to share some of the most interesting facts about email, and expose some of the history of the technology on which this week is based. Mass Communication: We... Continue »