[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers

Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.   Not sure where to start? Join me in an upcoming AMA webinar to learn 10 secrets from top ecommerce retailers that you can... Continue »

The Email Marketing Metrics for Decision Making

The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to identify the consequences of each action is key in order to ensure improvement of the whole program,... Continue »

Subscriber Engagement and Your Inbox Placement Rates

Have an email database filled with subscribers that aren't opening or clicking? Or a database full of email addresses that aren't active with their inbox? You're likely suffering from Inbox Placement issues.   For some time now, we've known that Mailbox Providers are looking at subscriber engagement to help determine where to filter a brand's email. Not surprisingly, we work with a lot of clients... Continue »

Spammy Words

It's hard to pick the right words. Finding phrases and terms that will resonate with your subscribers is difficult enough, but there's also the danger that your perfect word could trigger spam filters. Although email content is just one part of the many facets of deliverability, it's one of the easiest to control and thus a great place to avoid mistakes. Return Path's Inbox Preview helps you test... Continue »