Why Adding New IPs Won’t Necessarily Solve Your Complaint Issues

I recently ran into a situation where a client was asking if adding additional IPs would help reduce the “carryover effect” of complaint rates and improve their sending reputation. Here is my response and supporting reasoning, which may be helpful if you find yourself in a similar situation. First of all, let me explain what I mean by a “carryover effect.” A carryover effect in complaints occurs... Continue »

Auto Trader UK Wins DMA Silver

We were delighted to hear that Auto Trader UK, who recently became a new Return Path client, came up trumps at last week’s DMA awards, with silver in the Automotive category (see http://www.dmaawards.org.uk/2014-silver-automotive). This was a great multi-channel campaign that illustrated the simplicity of saying ‘Hello, Goodbye.’ The core TV ad showed people leaping from car to car to in a... Continue »

Return Path Launches New Website and Whitepaper to Combat Email Fraud

For over 15 years, Return Path has been an integral part of the email ecosystem, helping ISPs keep bad senders out and letting the good guys in.  On top of our core product set of Email Optimization, there has always been an underlying theme of security and protection.  We were key players in helping drive SPF and DKIM adoption, and more recently were founding partners in developing DMARC, the... Continue »

Securing Your Image

You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning icon in the address bar. They click the icon and see this: Browser warning for Yahoo! Mail... Continue »

Return Path Named to Crain’s New York Business’ Best Places to Work for Third Consecutive Year

Employees cite culture of transparency, open communication as top reasons for company’s ranking   NEW YORK – December 16, 2014 – Return Path today announced that the company has again been named one of the best places to work in New York City by Crain’s New York Business. The annual compilation ranks Return Path #24 on its list of the city’s 100 best workplaces, based on an anonymous... Continue »