Increase Your Open Rate with the Right Preheader Text

Preheader text is a great way to help customers understand your message quickly. It is the first line of copy a customer will see after the from name and subject line, so you will want to make sure that it is compelling. Preheaders may prompt increased interest in your message and give subscribers more incentive to open your emails, which can increase sales.  Here is a Gmail inbox on both a mobile... Continue »

5 Ways to Welcome Email Subscribers Into Your Program

Similar to new employees, new email subscribers need a proper introduction to your program. Throwing subscribers into the thick of the action without a proper warm-up can overwhelm and cause them to prematurely opt out. Instead of adding them into your regular program, consider a customized warm-up course to welcome new subscribers. Follow these steps: Welcome emails: The best way to welcome new... Continue »

Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Missed the first presentation? You're in luck. We are hosting an encore performance of our Subject Line Secrets webinar next Wednesday April 22nd. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email... Continue »

Friends & Family Discounts: Just Another Name for a Loyalty Program?

Have you ever had the fleeting temptation to apply for a job at one of your favorite retail stores, sacrificing your corporate salary for something closer to minimum wage just so you could benefit from the employee discount?  In reality, the fifteen percent ($35.00) you would save on those two-hundred and fifty dollar, undeniably irresistible shoes would be recuperated in roughly one hour of work... Continue »