Email Client Monitor: Making the Most of Your Data (Part 2)

In my previous blog post I looked at some of the insights that can be derived from the data returned when using the standard Email Client Monitor pixel. As valuable and interesting as this data is, you can enrich it to include specific data tags that allow you to more closely look into your subscribers’ behaviors. For this part I am going to concentrate on what you can look at when you start using... Continue »

Focus on the Fundamentals

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?” — Jesse... Continue »

Help! I’m Suspended for Sender Reputation Data (SRD)

As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They say it’s “not fair” and ask, “How can we remove people who complain if we don’t know who they are?” While it seems confusing at times, SRD provides an objective view on how satisfied your subscribers are with your email program. It’s easy to keep your complaint rate low by sending more... Continue »

Return Path Helps Global Shipping Giant Block 12 Million Suspicious Messages over 30 days

Implementing a DMARC (Domain-based Message Authentication, Reporting & Conformance) record is a great first step for any brand who wants to protect their brand and customers against email fraud. It’s the best way to ensure that legitimate email coming from owned domains is properly authenticating against established DKIM and SPF standards, and that fraudulent activity appearing to come from... Continue »

We Were On a Break! Three Ways to Win Back Your Unengaged Subscribers

It happens to everyone. At one point you were the top dog in your customer’s inbox. They checked every day to see what you were going to offer them. Flight deals?  Cruise discounts? Free shipping? Then, just like that, it changed.   Maybe they haven’t been booking tropical vacations, maybe they became loyal to a new airline, or maybe they found a new place to shop. But, whatever the reason, they... Continue »