Is Your Email Program Ready for Google's New Algorithm?

Google recently announced that it will expand its use of mobile-friendliness as a ranking signal for search results on mobile devices.  The change will be introduced starting April 21, and will apply to mobile searches in all languages worldwide. And, effective immediately, Google will begin using content from indexed apps (limited to Android only for now) in search results for signed-in users who... Continue »

First CASL Fine Paid

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Plentyoffish Media Inc. has paid $48,000 as part of an undertaking for an alleged violation of Canada’s anti-spam legislation (CASL). PlentyOfFish is based in Vancouver, British Columbia and is an online dating service, popular primarily in Canada, the United Kingdom, Ireland, Australia, Brazil and the... Continue »

7 Things Every Team Should Know Before Hitting "Send"

As a member of Return Path's Professional Services team, I’ve had the opportunity to help many clients make positive changes to their email program. Among all these interactions, one common discussion point is the importance of following email best practices and how failure to do so can negatively impact their overall program. And sometimes, my work with clients includes creating... Continue »

Are Your Subscribers Traveling First Class, or Stuck in Coach?

Recently, I had the good luck of traveling with a road-warrior colleague. Just before boarding our flight, my colleague generously allowed me to enjoy the benefit of his hard-earned loyalty status with the airline. Yes, much to my surprise and delight, he upgraded us both to first class. At first, it was a bit awkward, as I am well-trained in the coach way of life (tray tables up, no legroom,... Continue »

Email Data: Getting Beyond Opens, Clicks, and Conversions

As a veteran of two ESPs with over 10 years of experience, I can tell you that the goals of an ESP are pretty clear: help clients grow their business through email. To do that, ESPs offer sophisticated tools to build and deploy email campaigns, manage subscriber lists and content, collect campaign data, and report on program results. But a truly successful email program requires more than just... Continue »