Transactional Messages – Turning Dust into Dollars

Are you missing out on a major opportunity to engage your best customers and subscribers?  Are you not sure how to optimize your transactional messages? Once established, transactional messages often become the forgotten creatives of an email program, rarely getting much love and attention when it comes to optimization.   With all of the demands placed on the typical email marketer, it’s easy to... Continue »

Vista Equity Partners Leads $35 Million Investment in Return Path to Accelerate Growth in Email Optimization, Security and Data Businesses

NEW YORK, NY – December 2, 2014 – Email data analytics company Return Path announced today that it has secured a $35 million investment led by leading private equity firm Vista Equity Partners. The funding will support a significant expansion of Return Path’s sales and marketing capabilities as well as an acceleration of its product roadmap.  Return Path’s analytical insight enables more than... Continue »

Return Path's Certified Whitelist – What's In It for Mailbox Providers?

Any mailbox provider familiar with Return Path knows that we establish partnerships with mailbox providers, and our end of that partnership is providing access to various products and services, including our Certified Whitelist. Email senders understand the benefits to them of being on our whitelist; in addition to getting access to placement data and auditing of their sending practices,... Continue »

It's All in the Details

After receiving an email recently, which was promoting an iPhone app but offered a terrible mobile reading experience, I began to think about other email details that often get overlooked. Through firsthand experience from working on the brand side of email marketing, I know how often marketers find themselves scrambling at the last minute to get email messages out the door, which can often lead... Continue »

Moan, Moan, Moan – All You Ever Do Is Complain! Part 4

In the previous 3 installments of this blog series, we have considered the points of pain across the email life cycle that causes subscribers to register spam complaints. We’ve looked at how shortcomings with the sign-up process, lack of recognition, and reduced relevance can all contribute to increased complaint activity. In part 4, our focus is on what happens when subscribers want to leave your... Continue »