The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

Gmail Leads the Charge: Email Marketers Could Be in for another Wild Ride in the Year of the Horse

If you’re like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe or frenemy. After all, last years’ roll out of the Tabbed Inbox is likely still fresh in your mind. At the time, there was widespread concern that having commercial messages be delivered to the Promotions Tab (as opposed to the Primary Inbox) would decrease response and engagement metrics. The... Continue »

Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam

International collaboration helps Return Path to reduce email abuse and extend detection to 2.4 billion mailboxes worldwide MOSCOW and NEW YORK – February 26, 2014 – IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and... Continue »

1:1 Email Intelligence Coaching Clinics: Sign Up Now

As a consultant here at Return Path, it's my job to work with clients to help them improve their email programs. Most of these consulting projects are conducted on the phone or via web meetings as technology allows us to easily engage with our clients across time zones and different countries. Given I'm a people person, I'm excited that while I'm in Las Vegas attending the MarketingSherpa Email... Continue »

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

With heart-shaped candy boxes and over-sized teddy bears taking over store shelves just as soon as the holiday decorations came down, the abundance of pink and red baked goods on display, a constant stream of jewellery and flower advertising flashing across multiple screens and free trials for online dating sites reaching a fever pitch, there’s no denying that cupid has his arrow poised to strike... Continue »