Return Path Awarded Patent for Inbox Placement Monitoring

Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S.... Continue »

Brand Love – Creating Loyal Customers through Impactful Email Programs

Whether it’s Lowe's or Home Depot, Jet Blue or Delta, Coke or Pepsi, most people have strong bonds with at least a few specific brands. These are brands they trust and have a deep affinity for, whatever the reason. They’ll continuously shop at these stores or buy these specific products over their competitors. For me, one of these brands is J.Crew. A long time devotee of the brand, I remember the... Continue »

[webinar] Inbox Placement Benchmarks: How Do You Compare?

If your business is sending email, you won't want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most, and how Gmail’s tabbed inbox has changed deliverability (for better or worse!).  ... Continue »

New Australian Report – Inbox Placement Benchmark 2014

I’m pleased to announce the launch of our new 2014 Australia Inbox Placement Benchmark Report. When we released our last report, Australian marketers were struggling to reach the inbox with one in five emails being sent to the spam folder or blocked. Last year saw improvements in marketers’ ability to reach their customers, but as old issues are resolved, new ones take their place. Our... Continue »

5 Things to get excited about (in addition to Mindy) at Connections

ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect Days for the Email Marketer” that includes a breakout session led by our Professional... Continue »