5 Ways to Prevent Blacklistings — the Genius Approach

“Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published... Continue »

Blacklist Basics: The Top Email Blacklists You Need to Know

Return Path recently released our “Ultimate Guide” to blacklists. This guide helps marketers understand the blacklist landscape, their impact and how to evaluate the potential risk to your email program. Since some of this information may be new to you, let’s take a step back and discuss the different types of blacklists we highlight in this guide.    There are over 300 publicly available spam... Continue »

Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds

Analysis of top brands’ win-back success reveals balance between removing subscribers too quickly and waiting too long NEW YORK – May 6, 2014 – Return Path, the global leader in email intelligence, today released a new research study, “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?” The findings show that win-back campaigns, or email marketing campaigns designed to re-engage... Continue »

Welcome Dennis Dayman, Chief Privacy and Security Officer

The speed of change in data driven marketing has been truly amazing, forcing entire industry sectors to cooperate and share intelligence in a remarkably open way as we all navigate a constantly shifting landscape. A number of visionary data governance and privacy experts have emerged from this evolving new world, and few are as well travelled or well regarded as Dennis Dayman. As a speaker and... Continue »

Webinar – The Ultimate Guide to Email Blacklists, 30th April

As a consultant, I get asked about blacklists on a regular basis. If there’s one thing that’s sure to strike fear into the heart of an email marketer, it’s the news that they’ve been blacklisted – or the worry that they might be. The questions range from “what are blacklists?” to “I got blacklisted by Spamcop – what do I do now?”. Everybody knows that being listed is generally “bad news”, but... Continue »