Welcome Dennis Dayman, Chief Privacy and Security Officer

The speed of change in data driven marketing has been truly amazing, forcing entire industry sectors to cooperate and share intelligence in a remarkably open way as we all navigate a constantly shifting landscape. A number of visionary data governance and privacy experts have emerged from this evolving new world, and few are as well travelled or well regarded as Dennis Dayman. As a speaker and... Continue »

Webinar – The Ultimate Guide to Email Blacklists, 30th April

As a consultant, I get asked about blacklists on a regular basis. If there’s one thing that’s sure to strike fear into the heart of an email marketer, it’s the news that they’ve been blacklisted – or the worry that they might be. The questions range from “what are blacklists?” to “I got blacklisted by Spamcop – what do I do now?”. Everybody knows that being listed is generally “bad news”, but... Continue »

Webinar: The Email Marketer's Guide to Outlook.com

The last, but definitely not least, webinar in our Email Marketer’s Field Guide series, focuses on Outlook.com, the webmail provider formerly known as Hotmail. Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used... Continue »

Less is More: OptionsANIMAL Expands Reach and Revenue by Reducing File

Email acquisition program boosts customer engagement with Inbox Insight, new segmentation strategy In 2013 online trading education platform OptionsANIMAL noticed a significant change in their inbox placement rates (IPR). After trying to combat the problem in a number of ways, including changing email service providers, OptionsANIMAL suspected that the source of the issue was their mailing list,... Continue »

Happy 10th Birthday, Gmail!

April 1st marks the 10th anniversary of Gmail. Not even out of elementary school yet, and Gmail is already the #1 webmail service in the world (and a side note that Hotmail will finally be of legal age to vote this 4th of July). Picture it: March 31, 2004. I was most likely in my Hotmail account deleting emails to stay under the 2MB storage cap. On the next day, Google announced its email service,... Continue »