[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers

Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.   Not sure where to start? Join me in an upcoming AMA webinar to learn 10 secrets from top ecommerce retailers that you can... Continue »

The Email Marketing Metrics for Decision Making

The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to identify the consequences of each action is key in order to ensure improvement of the whole program,... Continue »

Spammy Words

It's hard to pick the right words. Finding phrases and terms that will resonate with your subscribers is difficult enough, but there's also the danger that your perfect word could trigger spam filters. Although email content is just one part of the many facets of deliverability, it's one of the easiest to control and thus a great place to avoid mistakes. Return Path's Inbox Preview helps you test... Continue »

[webinar] 12 Ways to Better Christmas Email Deliverability

[webinar] 12 Ways to Better Christmas Email Deliverability Registration: http://landing.returnpath.com/12-days-email-webinar Join me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season. I’ll take a look at the ghost of... Continue »