The Anatomy of a Successful Email Win-Back Campaign – New Webinar

On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to sales, and ultimately reduce the ROI delivered. Join me for this live webinar where I will walk you... Continue »

What are the Advantages of a Shared IP Address vs. a Dedicated IP Address?

An important decision that all growing email marketers must address is deciding when emails should be sent from dedicated vs. shared IP addresses.  A dedicated IP address allows the sender full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns utilize the same IP address. This is extremely important because one of the major factors... Continue »

5 Ways to Prevent Blacklistings — the Genius Approach

“Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published... Continue »

Blacklist Basics: The Top Email Blacklists You Need to Know

Return Path recently released our “Ultimate Guide” to blacklists. This guide helps marketers understand the blacklist landscape, their impact and how to evaluate the potential risk to your email program. Since some of this information may be new to you, let’s take a step back and discuss the different types of blacklists we highlight in this guide.    There are over 300 publicly available spam... Continue »

Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds

Analysis of top brands’ win-back success reveals balance between removing subscribers too quickly and waiting too long NEW YORK – May 6, 2014 – Return Path, the global leader in email intelligence, today released a new research study, “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?” The findings show that win-back campaigns, or email marketing campaigns designed to re-engage... Continue »