Your reputation as an email marketer and sender is the most important when it comes to getting delivered to the inbox and avoiding the spam folder. The better your email reputation, more of your emails will reach your subscribers. According to our past deliverability benchmarks, marketing emails on average see 20 – 25% of emails land in spam or get blocked. Most marketers today still think that... Continue »

Integrated Marketing Week is being held this week in New York.  The conference addresses the convergence of social media, big data, online advertising, analytics, mobile, ecommerce, and the flood of channels and devices in the marketplace today.  If you are attending the conference, please be sure to stop by the Return Path booth (#400) to say hello.  Return Path will be presenting two whitepapers... Continue »

I had the privilege of attending the Responsys Interact last week. This was the first time I was able to participate and I had a great experience. Responsys really knows how to throw a conference. First of all, it was located at the beautiful Marriot Marquis in the heart of San Francisco. Secondly, Responsys’ branding was over the top in all the right ways. Everywhere you looked, you... Continue »

The Internet Advertising Bureau (IAB) UK has released its 2013 Email Handbook – ‘Email: Joining the Digital Dots’, sponsored by Return Path. The guide brings together expert inputs from IAB Email Council members, including myself in my role as Chairman of the IAB Email Council, and author of the chapters on data and deliverability, as well as measurement & reporting The publishing of this document... Continue »

Yahoo China Shutting Down, Users Instructed to Migrate to AliCloud Yahoo China recently announced that they are shutting down mail operations. Yahoo’s operations in China are owned by Alibaba Group, who has decided the time has come to encourage use of AliCloud mail instead of Yahoo Mail. (Note: The market share of Yahoo in China is estimated to be about 2%.) According to a quote from Zhang... Continue »