The Best Triggered Email I Ever Received

Triggered emails are some of the most profitable, engaging emails that a marketer can send.  By their very nature, they are more relevant and when done well, they have a much higher likelihood of resonating with recipients.   According to Epsilon’s Q2 2014 North American Trends and Benchmark report, triggered messages drove 74.9% higher open rates and 161.9% higher click rates than standard emails... Continue »

New Welcome Message Study - Find Your Best Customers

Last week, Return Path released a new report on welcome messages. We took Internet Retailer’s Top 100 list, found 75 that send welcome messages and monitored engagement levels for 180 days following the welcome message. Do you send a welcome message for your program? If not, you should be. Why? A welcome message sets the stage for your relationship with your subscriber. People read welcome... Continue »

Twelve Tips for Sending Email to an International Audience

Planning to start sending email to subscribers in countries outside the U.S.?  Here are twelve tips to make sure you are successful. Language:  Establish at the outset the language that you will be using to address your audience.  Will you be sending English-language emails to your international audience, or addressing subscribers in their local language?  This decision varies by country, region... Continue »

Our New Innovation Playground - Labs

At Return Path, we’re fascinated by how to use new data sources to help our clients solve their biggest email marketing problems.   To get feedback on our latest attempts to solve client problems, we created Email Optimization Labs. Labs will introduce applications  that make it easy to use email data for better decision making.  You’ll be able to test drive these apps, get immediate guidance to... Continue »

How Estee Lauder Encourages Brand Loyalty by Recognizing Chinese New Year

Happy Chinese New Year! The Year of the Ram (Sheep or Goat) celebration begins on February 19, 2015. According to Doris Ingber's predictions (feng shui expert), the fashion, food, and publication industries will be financially strong this year, while real estate and insurance businesses will be stable. However, banking, technology (hardware), automobile manufacturing, and entrepreneurs will have... Continue »