4 Reasons Now is the Time to Re-Assess Your Email Program

With the holidays just behind us, subscribers are likely experiencing some inbox fatigue, having been inundated with DEALS! and SALES! for the last two months straight. Find that balance between quality and quantity. As many of us were reminded during the recent holidays, surrounded by a dearth of wonderful foods and treats, even the most tasty offerings eventually become excessive and... Continue »

Smartwatches and Email: What You Need to Know

Desktop.  Mobile.  Smartwatch?   Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables.  The market is finally catching up with Dick Tracy and Inspector Gadget's Penny, creating another shift in the landscape for digital marketers.  This post explores some of the available information on smartwatches to put things... Continue »

Optimizing Email Performance Using New KPIs

Email marketing is the most effective online marketing channel that consistently delivers the highest ROI (Return on Investment) of all digital channels. I therefore see email marketing as performance marketing, though some of my industry peers may disagree. Email marketing is performance marketing Let’s take a look at the reasons why I consider email marketing to be performance marketing:... Continue »

Return Path Global Security Network Welcomes Email Filtering Innovator Vade Retro

Return Path Global Security Network Welcomes Email Filtering Innovator Vade Retro Graymail management specialist and Europe’s leading email filtering provider joins Trusted Cooperative Network to fight spam and email security threats NEW YORK – January 13, 2014 – Return Path today announced that Vade Retro, graymail management specialist and Europe’s leading email filtering provider, has joined... Continue »

The Most Read Return Path Blog Posts of 2014

2014 was in most aspects an extension of 2013, but the knob has been cranked up. Google continued innovating the inbox with the release of a pinterest-like inbox called Gmail Grid View, and a brand new email client called simply Inbox by Gmail, that not only bring Gmail more into the mobile age, but also it also follows their Material design principles. Gmail also began to offer a feedback loop... Continue »