Is Less More? New Study Provides Insight Around Sending Frequency

Send frequency is a topic that inspires heated debate among email marketers. Finding the right balance is an ongoing challenge—send too many emails and you risk annoying your subscribers; send too few and you'll miss out on valuable opportunities. In our latest study Frequency Matters: The keys to optimizing email send frequency, we evaluated the effect of email frequency on your email program.... Continue »

Email Client Monitor: Making the Most of Your Data (Part 2)

In my previous blog post I looked at some of the insights that can be derived from the data returned when using the standard Email Client Monitor pixel. As valuable and interesting as this data is, you can enrich it to include specific data tags that allow you to more closely look into your subscribers’ behaviors. For this part I am going to concentrate on what you can look at when you start using... Continue »

Focus on the Fundamentals

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?” — Jesse... Continue »

Help! I’m Suspended for Sender Reputation Data (SRD)

As a Technical Account Manager, I see a lot of senders struggle with Microsoft Sender Reputation Data (SRD). They say it’s “not fair” and ask, “How can we remove people who complain if we don’t know who they are?” While it seems confusing at times, SRD provides an objective view on how satisfied your subscribers are with your email program. It’s easy to keep your complaint rate low by sending more... Continue »