Why Adding New IPs Won’t Necessarily Solve Your Complaint Issues

I recently ran into a situation where a client was asking if adding additional IPs would help reduce the “carryover effect” of complaint rates and improve their sending reputation. Here is my response and supporting reasoning, which may be helpful if you find yourself in a similar situation. First of all, let me explain what I mean by a “carryover effect.” A carryover effect in complaints occurs... Continue »

Auto Trader UK Wins DMA Silver

We were delighted to hear that Auto Trader UK, who recently became a new Return Path client, came up trumps at last week’s DMA awards, with silver in the Automotive category (see http://www.dmaawards.org.uk/2014-silver-automotive). This was a great multi-channel campaign that illustrated the simplicity of saying ‘Hello, Goodbye.’ The core TV ad showed people leaping from car to car to in a... Continue »

Securing Your Image

You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning icon in the address bar. They click the icon and see this: Browser warning for Yahoo! Mail... Continue »

Return Path Named to Crain’s New York Business’ Best Places to Work for Third Consecutive Year

Employees cite culture of transparency, open communication as top reasons for company’s ranking   NEW YORK – December 16, 2014 – Return Path today announced that the company has again been named one of the best places to work in New York City by Crain’s New York Business. The annual compilation ranks Return Path #24 on its list of the city’s 100 best workplaces, based on an anonymous... Continue »

The Best Email I Ever Received – Holiday Edition

Return Path’s Professional Services team is excited to announce the launch of our new blog series –The Best Email I Ever Received! Working as consultants, we spend our days helping clients optimize their email programs for improved deliverability and engagement.  We’re constantly scouring our personal inboxes for great email examples that we can highlight and share and we’ve seen it all from the... Continue »