The Importance of a Post-Purchase Review Email

When I’m shopping online, whether it’s for a new book, camera, or a pair of shoes, I rely heavily on customer reviews to help me make any purchasing decision. Many companies overlook the importance of obtaining customer feedback, however, with online retail sales expected to grow continually to $370 billion in 2017 (Forrester Research), a post-purchase review email should be a key part of every... Continue »

5 Ways to Welcome Email Subscribers Into Your Program

Similar to new employees, new email subscribers need a proper introduction to your program. Throwing subscribers into the thick of the action without a proper warm-up can overwhelm and cause them to prematurely opt out. Instead of adding them into your regular program, consider a customized warm-up course to welcome new subscribers. Follow these steps: Welcome emails: The best way to welcome new... Continue »

Friends & Family Discounts: Just Another Name for a Loyalty Program?

Have you ever had the fleeting temptation to apply for a job at one of your favorite retail stores, sacrificing your corporate salary for something closer to minimum wage just so you could benefit from the employee discount?  In reality, the fifteen percent ($35.00) you would save on those two-hundred and fifty dollar, undeniably irresistible shoes would be recuperated in roughly one hour of work... Continue »

Welcome to the Off-Season ... Now Get to Work

For many retailers the fourth quarter is the season of return on investment. To capitalize on it, email marketers often use the early fall to begin their ramp-up and enter the holiday season with gaining consumer mindshare and optimal inbox placement. But is this soon enough? Research shows that subscribers tend to be less engaged with retail brands during the summer, when holiday gifts and... Continue »