Return Path Acquires E-Commerce Data Analysis Firm, Adds Data and Digital Veteran to Executive Team

Marketing analytics company acquires email data specialist Motley Bunch, names industry executive Eric Weinberg chief operating officer NEW YORK – November  19, 2014 – Return Path today announced the acquisition of Motley Bunch Inc., developer of technology to parse unstructured email data, to support the company’s continued investment in its capacity to analyze consumer shopping behavior and... Continue »

A Marketer's Field Guide to Yandex

Yandex is the most widely used search engine in Russia with about 60% market share. With 40 million active email user accounts, their webmail service covers approximately 20% of the Russian market. Yandex has one of the most sophisticated email applications in the world. Their email UI includes customized  action and sorting buttons  as well as ‘Disk’, Yandex’s new cloud service. The security of... Continue »

Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study

Sender Score Benchmark Report reveals high reputation thresholds distancing top-performing marketers from peers NEW YORK – November 11, 2014 – All email senders have a reputation that influences whether their messages reach consumers’ inboxes, and new research from email analytics company Return Path shows that only an elite group of highly reputable email marketers consistently reaches... Continue »

Return Path Data Reveals Democrats’ Caffeine Addiction, Republicans’ Love for Chili’s

Email data uncovers political trends in media, pizza consumption: Dems call Papa John’s, GOP Favors Domino’s NEW YORK – November 3, 2014  – As the world’s leading email analytics company, Return Path is uniquely positioned to find patterns and preferences in email data – including insight into American voters’ consumption of media and of pizza. By comparing more than 50,000 inboxes of subscribers... Continue »

It's All in the Details

After receiving an email recently, which was promoting an iPhone app but offered a terrible mobile reading experience, I began to think about other email details that often get overlooked. Through firsthand experience from working on the brand side of email marketing, I know how often marketers find themselves scrambling at the last minute to get email messages out the door, which can often lead... Continue »