A Marketer's Field Guide to Mail.ru

The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the public and have created an informative Postmaster page to help Senders understand what it takes to get... Continue »

[webinar] The Ultimate Guide to Blacklists

Please join Return Path on Wednesday, July 23rd at 11 AM  MDT / 1 PM EDT for The Ultimate Guide to Email Blacklists webinar.  Sarah Matthews and myself will take you through all the things you need to know about preventing and managing blacklistings. The webinar will include: What effect a blacklisting can have on ROI The role that blacklists play in spam filtering The blacklists marketers should... Continue »

Small Numbers, Big Returns (or how to increase the value of your email program by $1 million!)

I often talk to  clients about the financial value of their email programs. Sometimes this number is clearly defined but often it’s fuzzy at best, and non-existent at worst. This shouldn’t be surprising. In the DMA’s excellent “National Client Email Report (February 2014)” 40% of respondents said they were not able to calculate the revenue generated by their email marketing activities. Peter... Continue »

5 Ways to Prevent Blacklistings — the Genius Approach

“Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published... Continue »

See Competitors’ Campaigns in Super-Sharp Detail with New Inbox Insight Features

Did your closest competitor’s morning campaign just blow yours away? Few question how important it is to understand how your campaigns compare to those of your competition. Most email marketers sign up for their competitors’ emails to keep track of offers or campaigns. But this grants you only a surface-level view - what their campaigns say - it can't show you how they perform. Return Path’s... Continue »