Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »

Brand Love – Creating Loyal Customers through Impactful Email Programs

Whether it’s Lowe's or Home Depot, Jet Blue or Delta, Coke or Pepsi, most people have strong bonds with at least a few specific brands. These are brands they trust and have a deep affinity for, whatever the reason. They’ll continuously shop at these stores or buy these specific products over their competitors. For me, one of these brands is J.Crew. A long time devotee of the brand, I remember the... Continue »

Goodbye, Scotland . . . Oops – You’re Still There!

The Scottish referendum for independence presented a great opportunity for quick-thinking email marketers. Online furnishing web site Made.com seized the moment, and had two creatives ready to go depending on which way the voting went. Unfortunately, they must have been over-excited at the height of this historical moment, because as the official result confirmed Scottish voters had rejected the... Continue »

[webinar] Inbox Placement Benchmarks: How Do You Compare?

If your business is sending email, you won't want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most, and how Gmail’s tabbed inbox has changed deliverability (for better or worse!).  ... Continue »

New Australian Report – Inbox Placement Benchmark 2014

I’m pleased to announce the launch of our new 2014 Australia Inbox Placement Benchmark Report. When we released our last report, Australian marketers were struggling to reach the inbox with one in five emails being sent to the spam folder or blocked. Last year saw improvements in marketers’ ability to reach their customers, but as old issues are resolved, new ones take their place. Our... Continue »