One of the questions I get asked a lot is “My mail has always delivered 100% inbox and out of nowhere it’s going 100% to the spam folder. What happened and how can I get back to the inbox as quickly as possible?!” As I previously discussed, mailbox providers (MBPs) have very little time to focus on delivery issues, because their top priorities are keeping their users safe and happy.  So there isn’t much that the MBP will do for you in this case, and it’s up to you to make some changes to get...

As my colleague Julia Peavy mentions in her recent post, frequency of email goes up for floral retailers around Mother’s Day. I thought we’d take a look at how some other marketers leveraged the holiday.

Next to flowers, another common way to celebrate Mother’s Day is to eat out with family. Not surprisingly then, OpenTable leveraged the holiday by send several Mother’s Day themed emails that each took a slightly different approach. The first email takes the approach of showing the subscriber...

Like many, in the days leading up to Mother’s Day, my inbox was filled with offers tied to Mother’s Day. However, unlike many other Mothers, I didn’t receive flowers (but I did give some to my Mom). Knowing that flowers are such a popular gift for Mother’s Day, let’s look at three insights I uncovered for two large internet flower retailers.   

With the new “subscriber overlap” and “trends” beta feature in Inbox Insight, I can easily see these data points and dive into the specific campaigns that...

Please join me, Joanna Roberts and Jamie Lawler on Wednesday, May 22nd, 1PM EDT for a discussion on the engagement metrics that mailbox providers like Gmail and Yahoo use in their spam filtering technologies, how you can measure these metrics in your own email program, as well as proven tactics and a case study highlighting a retailer's engagement strategy to get back to the inbox at Gmail. Space is limited for this webinar so register now here: https://cc.readytalk.com/r/dglf87znqnf6

Full...

It’s 2013, what can you really do with two dollars? Maybe buy a pack of gum, snag two cheeseburgers off the dollar menu, create and host a phishing scam…wait, what?

Yes, it’s true. Two single dollar bills is all it costs for a hacker to create an email pretending to be from your trusted retailer or bank, asking for your login details, and instantaneously obtaining your confidential information. With over 260 million phishing emails sent every single day, there is a pretty good chance that one of...