Webinar: 2014 Email Retrospective & Predictions for 2015

Over recent year’s it’s become somewhat of a tradition that at the beginning of the New Year we look back at some of the most notable developments in the year just past. Together with Dale Langley our Senior Email Consultant, I will aim to predict the email game changers in 2015. We hope you can join us for our “2014 email retrospective and 2015 predictions” webinar on 4 February at 1pm GMT/2pm... Continue »

Orange Partners with Return Path to Maximise its Subscribers’ Email Experience

As a global telecommunications operator active in more than 20 countries worldwide, Orange is a trusted brand that has always viewed its consumer email service as a private medium that must be protected and optimised. The company decided today to continue strengthening its strategy to offer a rich and innovative user experience on its email platform, through the Return Path Certification... Continue »

Microsoft Changes List-Unsubscribe Requirements

Microsoft recently confirmed changes to how they support the list-unsubscribe header in their webmail interfaces, and now only accept the mailto URI. The updated Outlook.com postmaster page states: In order to receive unsubscribe feedback, senders must include an RFC2369-compliant List-Unsubscribe header containing a mailto: address. Please note that we only enable this feedback via email, so URIs... Continue »

4 Reasons Now is the Time to Re-Assess Your Email Program

With the holidays just behind us, subscribers are likely experiencing some inbox fatigue, having been inundated with DEALS! and SALES! for the last two months straight. Find that balance between quality and quantity. As many of us were reminded during the recent holidays, surrounded by a dearth of wonderful foods and treats, even the most tasty offerings eventually become excessive and... Continue »

Optimizing Email Performance Using New KPIs

Email marketing is the most effective online marketing channel that consistently delivers the highest ROI (Return on Investment) of all digital channels. I therefore see email marketing as performance marketing, though some of my industry peers may disagree. Email marketing is performance marketing Let’s take a look at the reasons why I consider email marketing to be performance marketing:... Continue »