Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Missed the first presentation? You're in luck. We are hosting an encore performance of our Subject Line Secrets webinar next Wednesday April 22nd. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email... Continue »

Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Don't miss our upcoming webinar this Wednesday on subject line secrets. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email Research, and a panel of Return Path email marketing experts to learn what... Continue »

First CASL Violation Filed

As you might recall, Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) to recipients in Canada. The 9-month old law requires that consent must be obtained from the recipient, before the sender or company sends the recipient any emails or texts, or before the installation of any computer programs. CASL also prohibits the unauthorized... Continue »

Authentication 101 - The Fundamentals

What is authentication? Email authentication is the process by which a sender is validated through published records, such as SPF and DKIM, that they are who they purport to be. After hitting send on an email, the originating server sends the message with identifying information to the recipient’s mail server. This server queries DNS with that information and uses the records provided to validate... Continue »

4 events in 4 days (what you don't want to miss at #EmailSherpa)

Return Path is gearing up for MarketingSherpa’s Email Summit next week. This year Return Path will be participating throughout the conference by hosting coaching clinics and roundtables, holding our ongoing Battle of the Brands contest, and presenting a special solutions showcase. Coaching Clinics John Pollard our Sr. Deliverability Consultant for Professional Services will be hosting two Coaching... Continue »