The Tale of the SPF Recovery!

At Return Path, we have the opportunity to work with some very sophisticated email marketers and I'm very lucky to be working with one in particular. This marketer sends from several domains because they juggle multiple brands across international markets (so you get all the variations of .fr, .de, .be, etc.). When we began collecting data on one of their new domains, our tools detected a strange,... Continue »

What are Words Worth? New Study Offers Some Insight

While actions may speak louder than words and a single picture is worth 1000 of them, in a subject line, words are your biggest tool towards getting a conversation. Are you wielding them correctly? Today we release our newest study “The Art and Science of Subject Lines” providing insight into how subject lines impact conversion rates and influence brand perception. Through analyzing subject lines... Continue »

An Apple Watch Watched Never Ships

The long awaited Apple Watch is finally available today, but according to Return Path’s Consumer Insight division, only 18% of consumers who pre-ordered the Apple Watch will actually receive their smartwatch on launch day. Black is the Absence of Color - and Apple Watch The Space Gray model was the most popular watch case ordered, making up 41% of all pre-orders, yet only 6% of these models were... Continue »

Encore Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Missed the first presentation? You're in luck. We are hosting an encore performance of our Subject Line Secrets webinar next Wednesday April 22nd. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email... Continue »

Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Don't miss our upcoming webinar this Wednesday on subject line secrets. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email Research, and a panel of Return Path email marketing experts to learn what... Continue »