7 Email Reactivation Campaign Insights

Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path's recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work?   1. Over 25% of email addresses in the databases of the companies that were part of the study were classified as "inactive."... Continue »

[webinar] 12 Ways to Better Christmas Email Deliverability

[webinar] 12 Ways to Better Christmas Email Deliverability Registration: http://landing.returnpath.com/12-days-email-webinar Join me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season. I’ll take a look at the ghost of... Continue »

6 Things You Don’t Know About Your Competitor

From the United States’ triumph in the Revolutionary War to Joe Frazier's defeat of Muhammad Ali in The Fight of the Century, history shows that even a disadvantaged competitor can triumph when equipped with researched knowledge of their opponent. This principle is especially relevant to the world of email marketing, where slight changes to an email campaign can lead to success over a rival. Where... Continue »

Toward Better Privacy in Email - SMTP over TLS

Electronic surveillance of email and other communications is unfortunately a fact of life these days. It seems that not a week goes by where we don’t hear some new report that “they” are listening to what we once thought to be our private messages and phone calls, and this has folks rightly concerned about just how much “they” might know. While there have been some extreme reactions to these... Continue »

5 Ways to Make Creative More Mobile Friendly

It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens. However, as a very intelligent email intelligence company, we have compiled a list of 5 tips that... Continue »