4 events in 4 days (what you don't want to miss at #EmailSherpa)

Return Path is gearing up for MarketingSherpa’s Email Summit next week. This year Return Path will be participating throughout the conference by hosting coaching clinics and roundtables, holding our ongoing Battle of the Brands contest, and presenting a special solutions showcase. Coaching Clinics John Pollard our Sr. Deliverability Consultant for Professional Services will be hosting two Coaching... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »

Hook, Line & Sinker: Protecting data against malicious phishing attacks

IT security stories are becoming more and more prevalent in the news. We are seeing hacking, data theft and the importance of data protection crowding the news agenda daily. Email marketing remains one of the most valuable internet services however it is extremely vulnerable and therefore prone to malicious attacks.  These attacks that seek to obtain sensitive data can cause major damage to... Continue »

A Marketer's Field Guide to United Internet

United Internet, one of Germany’s leading ISPs and media companies, began as 1&1 EDV-Marketing in 1988, a company that specialized in marketing for IT services.  The company saw its most significant growth with the commercial adoption of the internet in the late 90s.  By the year 2003 United Internet had been created as the parent company that today, houses 1&1, GMX.de and Web.de under one roof.... Continue »

Interactive Emails – Beyond the Promotion

While the majority of retailers focus on sending purely promotional emails, they often overlook other, more subtle tactics that can engage the subscriber while not overtly pushing them to shop. Promotional emails, whose main call to action is usually something along the lines of “shop now”, can become extremely repetitive over time. This can cause the subscriber to disengage, especially if they... Continue »