4 Ways to Prepare for the Future of the Inbox

In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014 has morphed into a portal: a dynamic hub of information that reflects the lives of its users; from social update activity to purchase receipts to travel itineraries to news to marketing messages... Continue »

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

Webinar: The Mobile Takeover Webinar: It’s Real. It’s Here. Get Used to It. Date: May 29th, Thursday, 1PM EDT According to Movable Ink's latest device report, people opening emails on smartphones have continued to increase and now accounts for 2/3 of all mobile opens for big brand marketers. The report also highlights device trends are also influenced by the time of the day someone reads an email.... Continue »

5 Signs You Don’t Have an Email Strategy

As a Professional Services organization, my team is called upon to help solve a variety of email marketing challenges. A missing email strategy is one of the most common, and perhaps the one that causes the most widespread damage, while also being particularly complicated to solve. “Strategy” is often overused and incorrectly applied, so I will rely upon a few business experts here to clarify the... Continue »

Less is More: OptionsANIMAL Expands Reach and Revenue by Reducing File

Email acquisition program boosts customer engagement with Inbox Insight, new segmentation strategy In 2013 online trading education platform OptionsANIMAL noticed a significant change in their inbox placement rates (IPR). After trying to combat the problem in a number of ways, including changing email service providers, OptionsANIMAL suspected that the source of the issue was their mailing list,... Continue »

Testing: The Email Program’s Equivalent of Flossing

For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results and that you should be doing it. However, it takes time, it can be somewhat unpleasant and you have to remember to do it often (preferably daily) and at a time when you just want to get everything... Continue »