It's All in the Details

After receiving an email recently, which was promoting an iPhone app but offered a terrible mobile reading experience, I began to think about other email details that often get overlooked. Through firsthand experience from working on the brand side of email marketing, I know how often marketers find themselves scrambling at the last minute to get email messages out the door, which can often lead... Continue »

Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer

Strategic growth specialist to spearhead awareness, demand generation, brand development initiatives for marketing analytics leader NEW YORK – OCTOBER 28, 2014 – Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth will lead Return Path’s global market awareness, demand generation, and brand development... Continue »

Time to Optimize Your Opt-in Form

With the holidays right around the corner, you (hopefully) will have tons of new website visitors looking to fill the holidays with cheer. Many of these website visitors are not only potentially new customers, they are also potentially new email subscribers. Here are some tips to optimize your website opt-in forms so you can make your email holidays merry. 1. Include an email capture form on... Continue »

Ask These Questions – Now – to Reshape Your Email Strategy in 2015

Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the Black Friday/Cyber Monday storm to map the changes you’d like to drive with your email marketing program. This isn’t a wish list of resources or software or a calendar of campaign sends, but... Continue »

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »