Smartwatches and Email: What You Need to Know

Desktop.  Mobile.  Smartwatch?   Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables.  The market is finally catching up with Dick Tracy and Inspector Gadget's Penny, creating another shift in the landscape for digital marketers.  This post explores some of the available information on smartwatches to put things... Continue »

Optimizing Email Performance Using New KPIs

Email marketing is the most effective online marketing channel that consistently delivers the highest ROI (Return on Investment) of all digital channels. I therefore see email marketing as performance marketing, though some of my industry peers may disagree. Email marketing is performance marketing Let’s take a look at the reasons why I consider email marketing to be performance marketing:... Continue »

The Most Read Return Path Blog Posts of 2014

2014 was in most aspects an extension of 2013, but the knob has been cranked up. Google continued innovating the inbox with the release of a pinterest-like inbox called Gmail Grid View, and a brand new email client called simply Inbox by Gmail, that not only bring Gmail more into the mobile age, but also it also follows their Material design principles. Gmail also began to offer a feedback loop... Continue »

Return Path Launches New Website and Whitepaper to Combat Email Fraud

For over 15 years, Return Path has been an integral part of the email ecosystem, helping ISPs keep bad senders out and letting the good guys in.  On top of our core product set of Email Optimization, there has always been an underlying theme of security and protection.  We were key players in helping drive SPF and DKIM adoption, and more recently were founding partners in developing DMARC, the... Continue »

The Best Email I Ever Received – Holiday Edition

Return Path’s Professional Services team is excited to announce the launch of our new blog series –The Best Email I Ever Received! Working as consultants, we spend our days helping clients optimize their email programs for improved deliverability and engagement.  We’re constantly scouring our personal inboxes for great email examples that we can highlight and share and we’ve seen it all from the... Continue »