Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »

5 Things to get excited about (in addition to Mindy) at Connections

ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect Days for the Email Marketer” that includes a breakout session led by our Professional... Continue »

[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers

Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.   Not sure where to start? Join me in an upcoming AMA webinar to learn 10 secrets from top ecommerce retailers that you can... Continue »

[webinar] 12 Ways to Better Christmas Email Deliverability

[webinar] 12 Ways to Better Christmas Email Deliverability Registration: http://landing.returnpath.com/12-days-email-webinar Join me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season. I’ll take a look at the ghost of... Continue »

5 Ways to Make Creative More Mobile Friendly

It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens. However, as a very intelligent email intelligence company, we have compiled a list of 5 tips that... Continue »