The Best Email I Ever Received – Holiday Edition

Return Path’s Professional Services team is excited to announce the launch of our new blog series –The Best Email I Ever Received! Working as consultants, we spend our days helping clients optimize their email programs for improved deliverability and engagement.  We’re constantly scouring our personal inboxes for great email examples that we can highlight and share and we’ve seen it all from the... Continue »

Consumers Refusing to Cut the Cord: Email Marketers See More Multiscreen than Mobile-only Interactions Entering This Holiday Season

New infographic identifies five mobile marketing trends to help brands optimize email performance NEW YORK – DECEMBER 9, 2014 – Return Path released insights into mobile marketing trends to help brands optimize their email marketing performance. Of note, retailers hoping that consumers’ rapid shift toward mobile communications will help simplify their email marketing approaches this holiday season... Continue »

Transactional Messages – Turning Dust into Dollars

Are you missing out on a major opportunity to engage your best customers and subscribers?  Are you not sure how to optimize your transactional messages? Once established, transactional messages often become the forgotten creatives of an email program, rarely getting much love and attention when it comes to optimization.   With all of the demands placed on the typical email marketer, it’s easy to... Continue »

Vista Equity Partners Leads $35 Million Investment in Return Path to Accelerate Growth in Email Optimization, Security and Data Businesses

NEW YORK, NY – December 2, 2014 – Email data analytics company Return Path announced today that it has secured a $35 million investment led by leading private equity firm Vista Equity Partners. The funding will support a significant expansion of Return Path’s sales and marketing capabilities as well as an acceleration of its product roadmap.  Return Path’s analytical insight enables more than... Continue »