Like many, I called my Dad on Father’s Day. He informed me that he was going fishing today for a few days. So, I’m proud to say that my Dad is the actual inspiration for this blog post. He, and the team at Return Path that has been working hard to get the new Inbox Insight features ready for prime time. As a consultant that works regularly with email marketers (and a former email marketer myself),... Continue »

Inbox Insight Subscriber Overlap compares user engagement when competing brands’ email campaigns share the inbox   NEW YORK – June 18, 2013 – Return Path, the global leader in email intelligence, today announced the addition of a new feature to its Inbox Insight competitive intelligence solution, allowing marketers to understand more about how consumers engage with other brands’ email marketing... Continue »

Having just returned from the Internet Retailer Conference with over 600 vendors, you realize what a competitive place the event floor is. Not only are vendors competing with other vendors that provide the same service or product as they do, they are competing with every other vendor in the exhibition hall. I couldn’t help but see the similarities with email. The email inbox is a... Continue »

Like many, in the days leading up to Mother’s Day, my inbox was filled with offers tied to Mother’s Day. However, unlike many other Mothers, I didn’t receive flowers (but I did give some to my Mom). Knowing that flowers are such a popular gift for Mother’s Day, let’s look at three insights I uncovered for two large internet flower retailers.    With the new “subscriber overlap” and “trends” beta... Continue »

Another exciting development for Return Path and our Domain Secure anti-phishing solution! Full press release below... Partnership Leverages Global Email Deliverability Platform and Email Intelligence to Optimize Message Deliverability and Protect Brands From Fraud COLUMBIA, MD, May 01, 2013 -- Message Systems, the leader in digital messaging software, has partnered with Return Path, the global... Continue »