Welcome Dennis Dayman, Chief Privacy and Security Officer

The speed of change in data driven marketing has been truly amazing, forcing entire industry sectors to cooperate and share intelligence in a remarkably open way as we all navigate a constantly shifting landscape. A number of visionary data governance and privacy experts have emerged from this evolving new world, and few are as well travelled or well regarded as Dennis Dayman. As a speaker and... Continue »

All About Yahoo's DMARC Reject Policy

Two weeks ago today, Yahoo became the first major mailbox provider to publish a DMARC policy of reject. For those of you who are not familiar with DMARC and don’t know what a reject policy is, this means that Yahoo has a line of text in their DNS record telling mailbox providers to reject any mail from a Yahoo domain if it doesn’t come from Yahoo’s own servers. This was big news and had a big... Continue »

European Email Marketers: How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed)

I recently spoke with two of my European colleagues who regularly attend email marketing industry events. They told me that one of the most surprising things they hear from email marketing professionals in Europe is a lack of concern over phishing and spoofing. The comments they most often hear are, “Sure, we’ve seen Return Path’s blog articles on how to set up DKIM and SPF but why should we take... Continue »

Gmail Leads the Charge: Email Marketers Could Be in for another Wild Ride in the Year of the Horse

If you’re like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe or frenemy. After all, last years’ roll out of the Tabbed Inbox is likely still fresh in your mind. At the time, there was widespread concern that having commercial messages be delivered to the Promotions Tab (as opposed to the Primary Inbox) would decrease response and engagement metrics. The... Continue »

The "Internet of Things" to Increase Reliance on Domain Based Reputation

Just like “Big Data”, the “Internet of Things” is quickly becoming the most recent buzz-worthy term in the business and internet world. It essentially describes how a large number of devices become interconnected and communicate via the internet. While it is not a new concept, it’s becoming more of a reality and getting a lot of attention from companies like Google and Cisco.  Several sources... Continue »