European Email Marketers: How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed)

I recently spoke with two of my European colleagues who regularly attend email marketing industry events. They told me that one of the most surprising things they hear from email marketing professionals in Europe is a lack of concern over phishing and spoofing. The comments they most often hear are, “Sure, we’ve seen Return Path’s blog articles on how to set up DKIM and SPF but why should we take... Continue »

Gmail Leads the Charge: Email Marketers Could Be in for another Wild Ride in the Year of the Horse

If you’re like many email marketers, you may be on the fence about whether or not Gmail is a friend, foe or frenemy. After all, last years’ roll out of the Tabbed Inbox is likely still fresh in your mind. At the time, there was widespread concern that having commercial messages be delivered to the Promotions Tab (as opposed to the Primary Inbox) would decrease response and engagement metrics. The... Continue »

The "Internet of Things" to Increase Reliance on Domain Based Reputation

Just like “Big Data”, the “Internet of Things” is quickly becoming the most recent buzz-worthy term in the business and internet world. It essentially describes how a large number of devices become interconnected and communicate via the internet. While it is not a new concept, it’s becoming more of a reality and getting a lot of attention from companies like Google and Cisco.  Several sources... Continue »

Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam

International collaboration helps Return Path to reduce email abuse and extend detection to 2.4 billion mailboxes worldwide MOSCOW and NEW YORK – February 26, 2014 – IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and... Continue »

Press Release: Prominent Brands Cut Email Abuse by More than 50% with DMARC

As a founding member of DMARC.org Return Path is proud to mark the standard's second anniversary as one of the industry's most important anti-phishing advances. With widespread mailbox provider support and adoption by many of the biggest senders in the email ecosystem, DMARC has already shifted the spectrum of threats faced by brands and consumers. Email abuse will continue to become less... Continue »