Email & the UK Election: Are Voters Engaging?

In the first part of my series on Email & the UK Election, we looked at the deliverability challenges faced by political party email programs. Factors such as sign-up processes, sender reputation, and authentication practices, all influence delivery rates, and we saw which programs are achieving best placement. We also calculated the real financial impact to the parties of poor deliverability... Continue »

Increase Your Open Rate with the Right Preheader Text

Preheader text is a great way to help customers understand your message quickly. It is the first line of copy a customer will see after the from name and subject line, so you will want to make sure that it is compelling. Preheaders may prompt increased interest in your message and give subscribers more incentive to open your emails, which can increase sales.  Here is a Gmail inbox on both a mobile... Continue »

Podcast: New Strategies to Fight Email Fraud

In partnership with bankinfosecurity.com, Return Path's Robert Holmes was recently interviewed by Tom Field, Vice President of Editorial at Information Security Media Group, on the topic of new strategies when it comes to fighting email fraud. In this 13-minute podcast, Rob explains that fraud has existed since the advent of email, but that the schemes are evolving and impacting organizations'... Continue »

Authentication 101 - The Fundamentals

What is authentication? Email authentication is the process by which a sender is validated through published records, such as SPF and DKIM, that they are who they purport to be. After hitting send on an email, the originating server sends the message with identifying information to the recipient’s mail server. This server queries DNS with that information and uses the records provided to validate... Continue »

Hook, Line & Sinker: Protecting data against malicious phishing attacks

IT security stories are becoming more and more prevalent in the news. We are seeing hacking, data theft and the importance of data protection crowding the news agenda daily. Email marketing remains one of the most valuable internet services however it is extremely vulnerable and therefore prone to malicious attacks.  These attacks that seek to obtain sensitive data can cause major damage to... Continue »