A Marketer's Field Guide to Yandex

Yandex is the most widely used search engine in Russia with about 60% market share. With 40 million active email user accounts, their webmail service covers approximately 20% of the Russian market. Yandex has one of the most sophisticated email applications in the world. Their email UI includes customized  action and sorting buttons  as well as ‘Disk’, Yandex’s new cloud service. The security of... Continue »

Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer

Strategic growth specialist to spearhead awareness, demand generation, brand development initiatives for marketing analytics leader NEW YORK – OCTOBER 28, 2014 – Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth will lead Return Path’s global market awareness, demand generation, and brand development... Continue »

Return Path Awarded Patent for Inbox Placement Monitoring

Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S.... Continue »

New M3AAWG Documents About Blocklists and Compromised User IDs

Return Path is a Sponsor-level member of M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group. As M3AAWG members, we are committed to collaborating with others in the industry to produce best practices documents to help organizations prevent network abuse. Recently, M3AAWG published two documents that we wanted to highlight. The first document, “Help – I’m On A Blocklist”, is... Continue »

Why You Should Take Advantage of SMTP over TLS

In my previous blog post, I introduced the topic of SMTP over TLS and discussed why it’s an important tool to use to protect the privacy of email communication. In that post, I wrote that you do not have to encrypt email at this time, but I promised that I would write a subsequent post arguing that you should do so. This is that post. How Much of My Mail Should I Encrypt? You might be an... Continue »