Can You Guess my Birthday? Email Timing Insights

Last month, I celebrated my birthday. And from my inbox, it was evident that I love two things: food and travel (and a bit of shopping too). A view of my "birthday inbox" also provides some interesting insights about the timing (and the offers) of birthday email programs. Bonus content: There's also an exciting product enhancement in Inbox Insight showcased below that will be able to help you look... Continue »

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

Webinar: The Mobile Takeover Webinar: It’s Real. It’s Here. Get Used to It. Date: May 29th, Thursday, 1PM EDT According to Movable Ink's latest device report, people opening emails on smartphones have continued to increase and now accounts for 2/3 of all mobile opens for big brand marketers. The report also highlights device trends are also influenced by the time of the day someone reads an email.... Continue »

Reengaging Inactive Subscribers – Why It Matters, and New Webinar

Senders confronted with gradual attrition of subscriber activity are faced with a dilemma. Should these addresses remain on the mailing list? One could argue that there isn’t any harm in continuing to mail to subscribers who did opt-in. However, there is no real benefit in emailing someone who isn’t reading your messages. In fact, hanging on to old addresses that are no longer interacting with... Continue »

New article: Email Authentication – Prevention is Better Than Cure

I recently wrote an article on the high level risks posed by email fraud, and the potential benefits of email authentication. One of the central themes of this piece is the importance of considering the role of the unwitting accomplice in any brand protection strategy. The unwitting accomplice is a challenge for any law enforcement or fraud protection professional. The various inbound & outbound... Continue »

5 Signs You Don’t Have an Email Strategy

As a Professional Services organization, my team is called upon to help solve a variety of email marketing challenges. A missing email strategy is one of the most common, and perhaps the one that causes the most widespread damage, while also being particularly complicated to solve. “Strategy” is often overused and incorrectly applied, so I will rely upon a few business experts here to clarify the... Continue »