Like many, in the days leading up to Mother’s Day, my inbox was filled with offers tied to Mother’s Day. However, unlike many other Mothers, I didn’t receive flowers (but I did give some to my Mom). Knowing that flowers are such a popular gift for Mother’s Day, let’s look at three insights I uncovered for two large internet flower retailers.   

With the new “subscriber overlap” and “trends” beta feature in Inbox Insight, I can easily see these data points and dive into the specific campaigns that...

Please join me, Joanna Roberts and Jamie Lawler on Wednesday, May 22nd, 1PM EDT for a discussion on the engagement metrics that mailbox providers like Gmail and Yahoo use in their spam filtering technologies, how you can measure these metrics in your own email program, as well as proven tactics and a case study highlighting a retailer's engagement strategy to get back to the inbox at Gmail. Space is limited for this webinar so register now here: https://cc.readytalk.com/r/dglf87znqnf6

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Growing quality, organic email lists is a challenge for any marketer. If email lists are grown the wrong way, list quality issues arise, and as a result less email reaches the inbox and more goes straight to the spam folder. Our new eBook, 50 Ways to Grow Your Email List, gives plenty of ideas capture high quality subscribers.

But marketers may feel they’ve exhausted ways to grow quality email lists. According to Marketing Sherpa’s latest Email Marketing Benchmark Report, 50% of marketers...

We talk a lot about email intelligence at Return Path. With email being such a data-driven channel, it could be easy to assume that having “intelligence” simple refers to having more data. However, as an email marketer, you probably know that more data isn’t always better. If the data you have doesn’t provide you with meaningful insights about how to adjust your strategy, then what good is having more of it? What email intelligence really refers to is having access to data that will provide you...

Return Path has launched its first Australia and New Zealand Email Intelligence Report – where we analysed millions of messages from our own internal data to provide Australian marketers with insights on the performance of the email channel. 

What’s clear from the report is that reaching the inbox remains a key struggle for Australian businesses. Mailbox providers have taken extreme measures to stop spam and phishing from reaching the inbox to protect their users, resulting in more and more...