7 Email Reactivation Campaign Insights

Are you trying to engage your inactive subscribers? Are you unsure what a successful reengagement campaign strategy looks like? Here are some insights and key takeaways from Return Path's recent study, Email Win-Back Programs: Everyone Recommends Them, But Do They Work?   1. Over 25% of email addresses in the databases of the companies that were part of the study were classified as "inactive."... Continue »

6 Things You Don’t Know About Your Competitor

From the United States’ triumph in the Revolutionary War to Joe Frazier's defeat of Muhammad Ali in The Fight of the Century, history shows that even a disadvantaged competitor can triumph when equipped with researched knowledge of their opponent. This principle is especially relevant to the world of email marketing, where slight changes to an email campaign can lead to success over a rival. Where... Continue »

5 Ways to Make Creative More Mobile Friendly

It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens. However, as a very intelligent email intelligence company, we have compiled a list of 5 tips that... Continue »

Can You Guess my Birthday? Email Timing Insights

Last month, I celebrated my birthday. And from my inbox, it was evident that I love two things: food and travel (and a bit of shopping too). A view of my "birthday inbox" also provides some interesting insights about the timing (and the offers) of birthday email programs. Bonus content: There's also an exciting product enhancement in Inbox Insight showcased below that will be able to help you look... Continue »

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

Webinar: The Mobile Takeover Webinar: It’s Real. It’s Here. Get Used to It. Date: May 29th, Thursday, 1PM EDT According to Movable Ink's latest device report, people opening emails on smartphones have continued to increase and now accounts for 2/3 of all mobile opens for big brand marketers. The report also highlights device trends are also influenced by the time of the day someone reads an email.... Continue »