Less is More: OptionsANIMAL Expands Reach and Revenue by Reducing File

Email acquisition program boosts customer engagement with Inbox Insight, new segmentation strategy In 2013 online trading education platform OptionsANIMAL noticed a significant change in their inbox placement rates (IPR). After trying to combat the problem in a number of ways, including changing email service providers, OptionsANIMAL suspected that the source of the issue was their mailing list,... Continue »

Testing: The Email Program’s Equivalent of Flossing

For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results and that you should be doing it. However, it takes time, it can be somewhat unpleasant and you have to remember to do it often (preferably daily) and at a time when you just want to get everything... Continue »

Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes

1-800-Baskets and Publishers Clearing House Among Brands Using Inbox Monitor’s Mailbox Provider-specific Diagnostics to Increase Inbox Placement Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s... Continue »

The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

M3AAWG Publishes ARF/X-ARF Usage Recommendation

M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group (http://www.m3aawg.org) recently published a document affirming their recommendation that Abuse Reporting Format (ARF) be the preferred method of reporting email abuse through feedback loops (FBLs) and other means. In addition, the document recommends that the X-ARF format be used to report any abuse incidents that are... Continue »