Moan, Moan, Moan – All You Ever Do Is Complain! Part 1

The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides senders with a strong signal of negative engagement with their programs. Complaint levels... Continue »

Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with Return Path Certification

Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something to suit every taste, occasion and budget - from a pampering day at a luxury spa, a champagne hot air balloon ride to truly once in a lifetime experiences like an exhilarating ride in a Formula One... Continue »

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »

5 Things to get excited about (in addition to Mindy) at Connections

ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect Days for the Email Marketer” that includes a breakout session led by our Professional... Continue »

[webinar] Master Your Email Marketing: 10 Secrets from Top Retailers

Today’s email subscriber is more fatigued and more selective than ever. As a marketer, it’s up to you to create memorable and personalized experiences for your audiences, and to stand out from the crowd. But you can’t sacrifice best practices, right? That’s a lot of pressure.   Not sure where to start? Join me in an upcoming AMA webinar to learn 10 secrets from top ecommerce retailers that you can... Continue »