Tax season is upon us again.  We all dutifully and honestly file our taxes and hope that we don’t get audited.  Right?

A “friend” of mine got audited a few years ago, which got me to thinking: how do they choose which individual gets audited?  Why him and not me? Did he raise any red flags that brought him to the government’s attention?  You could probably go to a tax professional to get answers to these questions, right?

Similarly, for email marketers, we often ask the question: How does one get...

All of our jobs are all in real danger. The email channel and even online marketing as we know it are facing serious threats, and not necessarily from forces hostile to marketing.

I’m entering my second year as chairman of the Direct Marketing Association, and GetResponse’s Jim Ducharme asked a question that reminded me of this during last week’s Email Evolution Conference in Miami Beach. “What’s the biggest threat facing email marketers in 2013?” (You can see the whole interview here.)

That’s...

Marketing Sherpa’s Email Summit kicks off this week at the Paris Las Vegas Hotel, February 19^th – 21^st.  The Return Path team of email experts will be on hand to answer questions, conduct one-on-one coaching and provide marketing professionals the opportunity to learn more about email intelligence.

Haven’t signed up for a 1:1 coaching session with a Return Path email expert yet?  Feeling like you missed your chance to hit it big in Vegas and make the most of your time at the Summit?  Don’t...

Love is in the air: Cupid and his arrow, roses and chocolates, candlelight and moonlight. 

Oh no, it’s Valentine’s day again!

When a holiday or special event approaches, marketers seize the opportunity to promote their goods or services, tying their campaigns to the season’s themes.  Marketing mail volumes usually spike during these times.  But along with the increase in volume of legitimate emails, unfortunately spam levels also always rise when a holiday or special event approaches.

For...

The Value of Competitive Intelligence Revealed

As an email marketer, you have a really tough job. Every year you’re tasked with driving more ROI from the email channel, but you’ve got the same resources and data available that you had the year before.  So how do you do it?  I’ve dedicated the last couple of years at Return Path to helping marketers achieve their goals by leveraging competitive intelligence to drive best in class performance from their own programs.

I’ll be conducting coaching...