Ask These Questions – Now – to Reshape Your Email Strategy in 2015

Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the Black Friday/Cyber Monday storm to map the changes you’d like to drive with your email marketing program. This isn’t a wish list of resources or software or a calendar of campaign sends, but... Continue »

Return Path Welcomes Salesforce ExactTarget Marketing Cloud as a Global Premier Partner

We are pleased to introduce Salesforce ExactTarget Marketing Cloud as our first Return Path Global Premier Partner, the highest level within Return Path’s new Channel Partner Program. This partnership offers our combined industry expertise and marketing technology even more easily and seamlessly to the impressive spectrum of clients we have in common. During our four-year partnership Return Path... Continue »

5 Things to get excited about (in addition to Mindy) at Connections

ExactTarget’s Connections starts next week, and Return Path’s team of email experts will be on hand to answer your toughest email marketing questions. Register here for Connections, and then build your agenda in advance so you don’t miss any of the great sessions, especially ExactTarget’s “3 Perfect Days for the Email Marketer” that includes a breakout session led by our Professional... Continue »

Check out MarketingProfs Marketing Writing Boot Camp

Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for various channels. The cost of the course is $595 and class recordings will be accessible online... Continue »

Nominations Now Open for the 2014 J. D. Falk Award

J.D. Falk was, among many other things, one of the leading champions for security on the internet. While his life was unbearably short it had an outsize impact on the world through work he did with M3AAWG, the IETF, and CAUCE. Those of us who worked here with him at Return Path will be forever grateful for the opportunity to know him and learn from him. So we are extremely proud to announce that... Continue »