Check out MarketingProfs Marketing Writing Boot Camp

Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for various channels. The cost of the course is $595 and class recordings will be accessible online... Continue »

Nominations Now Open for the 2014 J. D. Falk Award

J.D. Falk was, among many other things, one of the leading champions for security on the internet. While his life was unbearably short it had an outsize impact on the world through work he did with M3AAWG, the IETF, and CAUCE. Those of us who worked here with him at Return Path will be forever grateful for the opportunity to know him and learn from him. So we are extremely proud to announce that... Continue »

10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion

With heart-shaped candy boxes and over-sized teddy bears taking over store shelves just as soon as the holiday decorations came down, the abundance of pink and red baked goods on display, a constant stream of jewellery and flower advertising flashing across multiple screens and free trials for online dating sites reaching a fever pitch, there’s no denying that cupid has his arrow poised to strike... Continue »

Is Your Email All In? Join Return Path in Vegas to Learn Why the Odds Could be Against You

If you don’t know your sender reputation, you could be gambling with the future success of your email program. Sender reputation is the primary factor determining inbox placement, a fundamental metric impacting performance, response and revenue. If you’re concerned that your messages are getting routed to the spam folder or going missing, you have a right to be. Determining the root cause of... Continue »

1:1 Email Intelligence Coaching Clinics: Sign Up Now

As a consultant here at Return Path, it's my job to work with clients to help them improve their email programs. Most of these consulting projects are conducted on the phone or via web meetings as technology allows us to easily engage with our clients across time zones and different countries. Given I'm a people person, I'm excited that while I'm in Las Vegas attending the MarketingSherpa Email... Continue »