I wanted to share with you all that yesterday was the award ceremony for the J.D. Falk Memorial Award. As many of you know, J.D. was a Return Path colleague who we lost to cancer last November. At the end of the year Matt Blumberg (CEO and Chairman of Return Path) announced that we were working with the folks at M3AAWG to fund an award that would honor someone in the community who was making a big... Continue »

If your closest competitor’s email campaign jumped off a bridge, would you?  In a marketing channel where creative strategies often seem similar, our first deep look into engagement metrics surprised us. We expected competitive brands to cluster together. Instead read rates and delete-without-opening rates were widely scattered—even in hyper-competitive verticals. Our first thought was that... Continue »

For the world's largest and most valued brands email is both vital to success and also extremely complex.Take, for example, our client IHG (Intercontinental Hotel Group). They are the world's largest hotel group with more than 4,480 hotels and offering more than 658,000 guest rooms in 100 countries and territories. They manage a portfolio of seven hotel brands, as well as Priority Club... Continue »

Spoofing and phishing are on the rise. According to the RSA, more than 260 million emails were sent to consumers every day. A 2010 Symantec report shows more than 95 billion phishing emails were projected to be sent.  Of these fraudulent messages, a significant percent of spoofing is for mailbox providers.Authentication is one of the key tools we have in the fight against phishing and spoofing,... Continue »

Continuing the growth of our global Receiver Alliance, Return Path is pleased to announce the deployment of two new feedback loop services for our partners Synacor and FastMail. With the addition of these services, Return Path now hosts and manages 10 of the 13 public complaint feedback loops available today.These feedback loops enable an ISP's or mailbox provider's customers to report spam via... Continue »