Moan, Moan, Moan – All You Ever Do Is Complain! Part 4

In the previous 3 installments of this blog series, we have considered the points of pain across the email life cycle that causes subscribers to register spam complaints. We’ve looked at how shortcomings with the sign-up process, lack of recognition, and reduced relevance can all contribute to increased complaint activity. In part 4, our focus is on what happens when subscribers want to leave your... Continue »

Moan, Moan, Moan – All You Ever Do Is Complain! Part 3

Last time out, we looked at why new subscribers might complain when they start to receive emails from your program – even though they had provided consent at the time. This was largely to do with failure to recognize the sender, and the reduction in trust as a result. In this installment we are going to consider why more mature subscribers complain – people who have been part of your email program... Continue »

Moan, Moan, Moan - All You Ever Do Is Complain! Part 2

In the first part of my series about why subscribers complain we considered some of the common pitfalls encountered when bringing new members into your mailing list. In part 2 we look at the next potential hazard - when you send them their first email! Once new subscribers are signed-up, the next set of complaint drivers are all about recognition. If recipients don’t make the connection between... Continue »

Moan, Moan, Moan – All You Ever Do Is Complain! Part 1

The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides senders with a strong signal of negative engagement with their programs. Complaint levels... Continue »

Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with Return Path Certification

Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something to suit every taste, occasion and budget - from a pampering day at a luxury spa, a champagne hot air balloon ride to truly once in a lifetime experiences like an exhilarating ride in a Formula One... Continue »