The Anatomy of a Successful Email Win-Back Campaign – New Webinar

On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to sales, and ultimately reduce the ROI delivered. Join me for this live webinar where I will walk you... Continue »

Small Numbers, Big Returns (or how to increase the value of your email program by $1 million!)

I often talk to  clients about the financial value of their email programs. Sometimes this number is clearly defined but often it’s fuzzy at best, and non-existent at worst. This shouldn’t be surprising. In the DMA’s excellent “National Client Email Report (February 2014)” 40% of respondents said they were not able to calculate the revenue generated by their email marketing activities. Peter... Continue »

New Webinars – EMEA & APAC: Brand Protection – Whose Problem is it Anyway?

On 17th June for EMEA and 18th June for APAC, I will be presenting alongside my colleague Robert Holmes at our webinars ‘Brand Protection – Whose Problem is it Anyway?’ We’ll examine brand protection and anti-phishing from the perspectives of the marketing and IT security teams, the issues that should be considered and the potential impact for both departments of not having adequate measures in... Continue »

Why Do My Customers Think My Emails Are Spam? (Part 1)

Her Majesty’s Revenue & Customs (HMRC) has been in the news recently for all the wrong reasons. January 31st was the final date for tax payers to submit online returns. Perhaps unsurprisingly, there has been a massive surge of fraudulent emails claiming to originate from hmrc.gov.uk, advising recipients that they have received tax refunds – all they have to do is respond! Of course, those who do... Continue »

Webinar: 2013 Email Retrospective & 2014 Predictions

Join me for Return Path’s first European webinar of the year. Along with Dale Langley, my partner in crime on Return Path’s Consulting team, we’ll look back at what changed in the world of email 2013, and how it impacted on e-marketers. We’ll also be future gazing, giving our top tips and predictions for email in 2014. Among other things we’ll be discussing: An overview of key 2013... Continue »