Why Do My Customers Think My Emails Are Spam? (Part 1)

Her Majesty’s Revenue & Customs (HMRC) has been in the news recently for all the wrong reasons. January 31st was the final date for tax payers to submit online returns. Perhaps unsurprisingly, there has been a massive surge of fraudulent emails claiming to originate from hmrc.gov.uk, advising recipients that they have received tax refunds – all they have to do is respond! Of course, those who do... Continue »

Webinar: 2013 Email Retrospective & 2014 Predictions

Join me for Return Path’s first European webinar of the year. Along with Dale Langley, my partner in crime on Return Path’s Consulting team, we’ll look back at what changed in the world of email 2013, and how it impacted on e-marketers. We’ll also be future gazing, giving our top tips and predictions for email in 2014. Among other things we’ll be discussing: An overview of key 2013... Continue »

Return Path customer easyJet wins Direct Marketing Association accolade

Last month, The Direct Marketing Association (DMA) held its award ceremony to celebrate ‘The Real Difference’ that marketers made in 2013. The awards recognise and celebrate the best and brightest talent in the direct marketing industry this year. We were thrilled to see that Return Path customer easyJet won the Best Email Gold Award for its most recent email campaign. The awards are judged by 200... Continue »

MyVoucherCodes Strengthens Email Program with Return Path to Drive Major Uplift in Subscriber Engagement and Deliverability, and 50% Increase in Read Rates

I’m delighted to share our latest customer success story for MyVoucherCodes. MarkcoMedia operates MyVoucherCodes (MVC), one of the UK’s best known daily deals email programs, with over 6 million members receiving offers from more than 72,000 retailers every day. However, it was felt that the program had the potential to perform even better. MarkcoMedia recognised that it had no real benchmark for... Continue »

“Sorry” is the Easiest Word to Say

Recently, Manchester United Football Club’s “UnitedUncovered” fanzine ran a feature on five of their brightest young players. Unfortunately, their creative team got slightly carried away, and the stylised rendition of the club’s “MUFC” initials ended up looking a bit like a swastika symbol. This caused significant public outrage, and the club was quick to issue an unequivocal apology. We pulled... Continue »