Moan, Moan, Moan – All You Ever Do Is Complain! Part 1

The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides senders with a strong signal of negative engagement with their programs. Complaint levels... Continue »

Red Letter Days Increases Email Revenue 10%, Leapfrogs Competitors with Return Path Certification

Set up in 1989, Red Letter Days pioneered the concept of giving memorable experiences as gifts. Since then, Red Letter Days has flourished, offering hundreds of experiences across the UK with something to suit every taste, occasion and budget - from a pampering day at a luxury spa, a champagne hot air balloon ride to truly once in a lifetime experiences like an exhilarating ride in a Formula One... Continue »

Goodbye, Scotland . . . Oops – You’re Still There!

The Scottish referendum for independence presented a great opportunity for quick-thinking email marketers. Online furnishing web site Made.com seized the moment, and had two creatives ready to go depending on which way the voting went. Unfortunately, they must have been over-excited at the height of this historical moment, because as the official result confirmed Scottish voters had rejected the... Continue »

The Anatomy of a Successful Email Win-Back Campaign – New Webinar

On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to sales, and ultimately reduce the ROI delivered. Join me for this live webinar where I will walk you... Continue »

Small Numbers, Big Returns (or how to increase the value of your email program by $1 million!)

I often talk to  clients about the financial value of their email programs. Sometimes this number is clearly defined but often it’s fuzzy at best, and non-existent at worst. This shouldn’t be surprising. In the DMA’s excellent “National Client Email Report (February 2014)” 40% of respondents said they were not able to calculate the revenue generated by their email marketing activities. Peter... Continue »