First CASL Violation Filed

As you might recall, Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) to recipients in Canada. The 9-month old law requires that consent must be obtained from the recipient, before the sender or company sends the recipient any emails or texts, or before the installation of any computer programs. CASL also prohibits the unauthorized... Continue »

How Estee Lauder Encourages Brand Loyalty by Recognizing Chinese New Year

Happy Chinese New Year! The Year of the Ram (Sheep or Goat) celebration begins on February 19, 2015. According to Doris Ingber's predictions (feng shui expert), the fashion, food, and publication industries will be financially strong this year, while real estate and insurance businesses will be stable. However, banking, technology (hardware), automobile manufacturing, and entrepreneurs will have... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »

Optimizing Email Performance Using New KPIs

Email marketing is the most effective online marketing channel that consistently delivers the highest ROI (Return on Investment) of all digital channels. I therefore see email marketing as performance marketing, though some of my industry peers may disagree. Email marketing is performance marketing Let’s take a look at the reasons why I consider email marketing to be performance marketing:... Continue »

Return Path Launches New Website and Whitepaper to Combat Email Fraud

For over 15 years, Return Path has been an integral part of the email ecosystem, helping ISPs keep bad senders out and letting the good guys in.  On top of our core product set of Email Optimization, there has always been an underlying theme of security and protection.  We were key players in helping drive SPF and DKIM adoption, and more recently were founding partners in developing DMARC, the... Continue »