Optimizing Email Performance Using New KPIs

Email marketing is the most effective online marketing channel that consistently delivers the highest ROI (Return on Investment) of all digital channels. I therefore see email marketing as performance marketing, though some of my industry peers may disagree. Email marketing is performance marketing Let’s take a look at the reasons why I consider email marketing to be performance marketing:... Continue »

Return Path Global Security Network Welcomes Email Filtering Innovator Vade Retro

Return Path Global Security Network Welcomes Email Filtering Innovator Vade Retro Graymail management specialist and Europe’s leading email filtering provider joins Trusted Cooperative Network to fight spam and email security threats NEW YORK – January 13, 2014 – Return Path today announced that Vade Retro, graymail management specialist and Europe’s leading email filtering provider, has joined... Continue »

Return Path Launches New Website and Whitepaper to Combat Email Fraud

For over 15 years, Return Path has been an integral part of the email ecosystem, helping ISPs keep bad senders out and letting the good guys in.  On top of our core product set of Email Optimization, there has always been an underlying theme of security and protection.  We were key players in helping drive SPF and DKIM adoption, and more recently were founding partners in developing DMARC, the... Continue »

Securing Your Image

You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning icon in the address bar. They click the icon and see this: Browser warning for Yahoo! Mail... Continue »

Vista Equity Partners Leads $35 Million Investment in Return Path to Accelerate Growth in Email Optimization, Security and Data Businesses

NEW YORK, NY – December 2, 2014 – Email data analytics company Return Path announced today that it has secured a $35 million investment led by leading private equity firm Vista Equity Partners. The funding will support a significant expansion of Return Path’s sales and marketing capabilities as well as an acceleration of its product roadmap.  Return Path’s analytical insight enables more than... Continue »