How to Protect Your Brand from Scary Risks Posed by New Domains

There are over 100 million domains ending in “.com.” But now, thanks to a new generic top-level domain (gTLD) program, there are many more options. Companies can replace .com with domain extensions that are more consistent with their industry, like .bank, .realty, or .shop. Some companies have gone one step further and bought their own top-level domain (TLD). For example, Barclays recently... Continue »

Want to Get More Out of Your Subject Lines? Try Testing.

How many emails are in your inbox right now? Do you plan to read all of them? If you are like most of us, you probably don't have that kind of time. Instead you will quickly scan through the list and open the handful that catch your eye. Catching the consumer’s eye is the goal of every marketer, and when it comes to email the subject line is the best way to do this. Considering how important the... Continue »

First CASL Violation Filed

As you might recall, Canada’s Anti-Spam Legislation (CASL) establishes rules for the sending of commercial electronic messages (CEMs) to recipients in Canada. The 9-month old law requires that consent must be obtained from the recipient, before the sender or company sends the recipient any emails or texts, or before the installation of any computer programs. CASL also prohibits the unauthorized... Continue »

How Estee Lauder Encourages Brand Loyalty by Recognizing Chinese New Year

Happy Chinese New Year! The Year of the Ram (Sheep or Goat) celebration begins on February 19, 2015. According to Doris Ingber's predictions (feng shui expert), the fashion, food, and publication industries will be financially strong this year, while real estate and insurance businesses will be stable. However, banking, technology (hardware), automobile manufacturing, and entrepreneurs will have... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »