Return Path Welcomes Salesforce ExactTarget Marketing Cloud as a Global Premier Partner

We are pleased to introduce Salesforce ExactTarget Marketing Cloud as our first Return Path Global Premier Partner, the highest level within Return Path’s new Channel Partner Program. This partnership offers our combined industry expertise and marketing technology even more easily and seamlessly to the impressive spectrum of clients we have in common. During our four-year partnership Return Path... Continue »

New Australian Report – Inbox Placement Benchmark 2014

I’m pleased to announce the launch of our new 2014 Australia Inbox Placement Benchmark Report. When we released our last report, Australian marketers were struggling to reach the inbox with one in five emails being sent to the spam folder or blocked. Last year saw improvements in marketers’ ability to reach their customers, but as old issues are resolved, new ones take their place. Our... Continue »

One-in-Six Email Messages Sent Worldwide Never Reaches the Inbox, Return Path Study Finds

Despite stalled inbox placement, data reveals higher rates within Gmail Promotions tab New York – September 16, 2014 – Return Path today announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. Based on a sample of nearly 500 million messages from permissioned email marketers, the... Continue »