Moan, Moan, Moan – All You Ever Do Is Complain! Part 4

In the previous 3 installments of this blog series, we have considered the points of pain across the email life cycle that causes subscribers to register spam complaints. We’ve looked at how shortcomings with the sign-up process, lack of recognition, and reduced relevance can all contribute to increased complaint activity. In part 4, our focus is on what happens when subscribers want to leave your... Continue »

New M3AAWG Documents About Blocklists and Compromised User IDs

Return Path is a Sponsor-level member of M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group. As M3AAWG members, we are committed to collaborating with others in the industry to produce best practices documents to help organizations prevent network abuse. Recently, M3AAWG published two documents that we wanted to highlight. The first document, “Help – I’m On A Blocklist”, is... Continue »

Return Path Welcomes Salesforce ExactTarget Marketing Cloud as a Global Premier Partner

We are pleased to introduce Salesforce ExactTarget Marketing Cloud as our first Return Path Global Premier Partner, the highest level within Return Path’s new Channel Partner Program. This partnership offers our combined industry expertise and marketing technology even more easily and seamlessly to the impressive spectrum of clients we have in common. During our four-year partnership Return Path... Continue »

New Australian Report – Inbox Placement Benchmark 2014

I’m pleased to announce the launch of our new 2014 Australia Inbox Placement Benchmark Report. When we released our last report, Australian marketers were struggling to reach the inbox with one in five emails being sent to the spam folder or blocked. Last year saw improvements in marketers’ ability to reach their customers, but as old issues are resolved, new ones take their place. Our... Continue »