Return Path Awarded Patent for Inbox Placement Monitoring

Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S.... Continue »

Mail.Ru Partners with Return Path to Protect Users from Fraud and Spam

Today, Return Path officially welcomes Mail.Ru, whose daily audience ranks it among the top five global mail services, to its Trusted Cooperative Network. Following a cooperation that started in 2012, Mail.Ru has completed the integration of Return Path solutions to bolster its anti-spam and anti-phishing capabilities, enhancing its user experience and safeguarding its network from abusive email.... Continue »

Return Path Commended by Online Trust Alliance: Named to Fifth Consecutive Honor Roll

Return Path’s mission upholds integrity and trust in electronic communication above all else, so being named to the Online Trust Alliance’s Honor Roll in every one of its five years means a lot to us. We’re among elite company, here: The few names that have appeared on the list five times are true leaders in privacy, security, and internet policy, and it’s a privilege to be among them. As a... Continue »

Yahoo to reorganize their European operations

[NOTE: The changes below apply to all Yahoo! properties in Europe, not only those in the UK] Some of you might have seen the recent announcement from Yahoo! UK that beginning 21 March 2014, they will be providing their services from a single European entity based in Ireland. As part of this change, Yahoo! UK will become Yahoo! EMEA Limited. This change affects all Yahoo! UK services including... Continue »

The Reckoning: Assessing My 2013 Predictions/Unpredictions

When I published my 2013 unpredictions, I thought at least one of them was risky. Email trends and technology are developing faster than they used to, so a year isn’t a long time anymore. Sure enough, I almost missed. Still I gave myself high marks in this year’s reckoning. Here’s what I predicted/unpredicted for the past twelve months: Prediction: Marketing and Security Will Join Forces to Fight... Continue »