Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Don't miss our upcoming webinar this Wednesday on subject line secrets. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email Research, and a panel of Return Path email marketing experts to learn what... Continue »

Our New Innovation Playground - Labs

At Return Path, we’re fascinated by how to use new data sources to help our clients solve their biggest email marketing problems.   To get feedback on our latest attempts to solve client problems, we created Email Optimization Labs. Labs will introduce applications  that make it easy to use email data for better decision making.  You’ll be able to test drive these apps, get immediate guidance to... Continue »

Fifteen Years is a Long Time to Fly the Same Flag

  Show me a logo that stood for a business for fifteen years and I’ll show you a great company. I’m proud to call Return Path a great company, of course, and I couldn’t be more proud of the way our logo represented us since 2000. Return Path has evolved and grown in ways we couldn’t imagine back then, but always under the same flag.   Today for the first time in our history we’re flying a new... Continue »

Happy 15th, Return Path!

Today, Return Path is turning 15. Remember what email was like 15 years ago? Hotmail, the world’s first webmail service, was only three years old and had been acquired by Microsoft two years earlier and boasted a userbase of 30 million. The internet, and specifically email, was becoming an important part of lives allowing people to easily stay in touch with friends and family. In fact, there were... Continue »

Welcome Dennis Dayman, Chief Privacy and Security Officer

The speed of change in data driven marketing has been truly amazing, forcing entire industry sectors to cooperate and share intelligence in a remarkably open way as we all navigate a constantly shifting landscape. A number of visionary data governance and privacy experts have emerged from this evolving new world, and few are as well travelled or well regarded as Dennis Dayman. As a speaker and... Continue »