Improve Customer Service Using Reminder Emails

In today’s competitive business environment you need to take every opportunity to differentiate yourself from your competition and constantly strive to better serve your customers. There are many ways to use email to serve your customers including sending welcome messages, newsletters, receipts and special offers. One type of email that is sometimes overlooked and is another way to serve... Continue »

The "Internet of Things" to Increase Reliance on Domain Based Reputation

Just like “Big Data”, the “Internet of Things” is quickly becoming the most recent buzz-worthy term in the business and internet world. It essentially describes how a large number of devices become interconnected and communicate via the internet. While it is not a new concept, it’s becoming more of a reality and getting a lot of attention from companies like Google and Cisco.  Several sources... Continue »

Remember the little things this holiday season

One of my favorite movies (don’t laugh) is “It’s a Wonderful Life” with Jimmy Stewart. Many of us know the story about a man George Bailey who sees what life would be like if he was never born. After spending countless hours at the office and constant battling with Mr. Potter over the Bailey Building and Loan Association, he loses sight of what's really important. After returning from his... Continue »

How to Identify Inactive and Unengaged Subscribers

One of the most common recommendations I give to marketers is to keep their subscriber list file clean of inactive and unengaged subscribers. We have all heard or read about the pitfalls of sending to a large number of inactive subscribers: poor sending reputation, decreased inbox placement, decreased engagement and a decrease in revenue from the email channel. It can be a difficult problem to... Continue »

18 Tips for Improving Subscriber Quality

Many marketers I work with have challenges with obtaining and maintaining a high quality subscriber list file. High quality in most cases means subscribers that open your email, read it and take the actions you are asking them to take such as visiting your website, buying a product or downloading a report. When I ask marketers about their approach to subscriber quality, many use some of the basic... Continue »