Seed list monitoring is vital for tracking the deliverability performance for your IP addresses, email campaigns and list segments. But, it’s important to combine sending reputation metrics (e.g. Complaint Rate, Unknown User Rate, Spam Trap hits) with deliverability metrics to help you troubleshoot your deliverability problems and measure the success of your email program.Return Path’s recent... Continue »

One of the most common problems I see with marketers today is a poor sending reputation due to not having enough sending history on an IP address. Many marketers that are starting a new email program or changing IP addresses aren’t always aware of the consequences of sending from a new IP address and trying to send to their entire subscriber list from day one. Unfortunately, this... Continue »

Many marketers consider the holiday season the most important time of the year and rely on holiday sales to get their business in to the “black.” The pressure of the season may entice some marketers to cut corners and embrace questionable sending practices such as purchasing email lists, excessively increasing frequency and volume and sending to subscribers from their suppression lists. These... Continue »