1:1 Email Intelligence Coaching Clinics: Sign Up Now

As a consultant here at Return Path, it's my job to work with clients to help them improve their email programs. Most of these consulting projects are conducted on the phone or via web meetings as technology allows us to easily engage with our clients across time zones and different countries. Given I'm a people person, I'm excited that while I'm in Las Vegas attending the MarketingSherpa Email... Continue »

Tips for Increasing Email Subscriber Engagement

Increasing subscriber engagement is the hot email marketing topic for 2014. A recent StrongView study reported  “increasing subscriber engagement" as the top email marketing priority for marketers in 2014.  In addition, in the ExactTarget 2014 State of Marketing report, 65% of respondents stated that increasing subscriber engagement and revenue was a top lifecycle marketing challenge. My... Continue »

Black Friday vs. Cyber Monday: Which Email Campaigns are Most Engaging?

Last Friday, I compared the frequency of campaigns with "Black Friday" and "Cyber Monday" in the subject lines for a variety of verticals during the last week of November and the first week of December. Now let's look at how these campaigns performed. Just like last week, we're looking at campaigns that have "Black Friday" in the subject line during the week of November 24th against campaigns that... Continue »

Black Friday vs. Cyber Monday: Which "Holiday" is More Popular in the Inbox?

We all know that Black Friday and Cyber Monday are two popular "holidays" for email marketers in the retail space. But what about marketers outside of the traditional retail space? Are other marketers jumping on the Black Friday and Cyber Monday bandwagon? Black Friday Not surprisingly, marketers in specific retail verticals were more likely than non-retail verticals to use the words "Black... Continue »

Anniversary Emails: Triggered Emails for Increased Engagement

Ok. So it’s not my anniversary, but who doesn’t like to celebrate a special occasion? Your subscribers are no different. While many marketers have hopped on the birthday email bandwagon (check out here and here for insights on these triggered emails), not as many have implemented triggered emails that celebrate other milestones (some that require no data from subscribers). While many senders use... Continue »