Like many, I called my Dad on Father’s Day. He informed me that he was going fishing today for a few days. So, I’m proud to say that my Dad is the actual inspiration for this blog post. He, and the team at Return Path that has been working hard to get the new Inbox Insight features ready for prime time. As a consultant that works regularly with email marketers (and a former email marketer myself),... Continue »

Having just returned from the Internet Retailer Conference with over 600 vendors, you realize what a competitive place the event floor is. Not only are vendors competing with other vendors that provide the same service or product as they do, they are competing with every other vendor in the exhibition hall. I couldn’t help but see the similarities with email. The email inbox is a... Continue »

Like many, in the days leading up to Mother’s Day, my inbox was filled with offers tied to Mother’s Day. However, unlike many other Mothers, I didn’t receive flowers (but I did give some to my Mom). Knowing that flowers are such a popular gift for Mother’s Day, let’s look at three insights I uncovered for two large internet flower retailers.    With the new “subscriber overlap” and “trends” beta... Continue »

Major League Baseball has started and the days are longer. Nicer weather is on the way. Spring is finally here. And for many, that means time to spruce up the yard and garden and start on home improvement projects. To coincide with the changing season, two large home improvement stores used email to get a pulse on their email subscribers’ preferences. How did they do?  Lowe’s The following email... Continue »

The inbox is a competitive place. Every day, email marketers are faced with sending the most relevant offers to their subscribers in hopes of standing out in the crowd and driving their subscribers to action.  It’s not an easy task. Subscribers are busier than ever reading their email on the go and receiving more and more emails (the average email user receives 147 messages every day according to... Continue »