See Competitors’ Campaigns in Super-Sharp Detail with New Inbox Insight Features

Did your closest competitor’s morning campaign just blow yours away? Few question how important it is to understand how your campaigns compare to those of your competition. Most email marketers sign up for their competitors’ emails to keep track of offers or campaigns. But this grants you only a surface-level view - what their campaigns say - it can't show you how they perform. Return Path’s... Continue »

Battle of The Brands - Healthy Competition is Really a Good Thing

One of the great things about working at Return Path is the ability to work with our unique data in new and interesting ways. Last year, we released our subscriber overlap feature in our Inbox Insight product that let brands know how much of their list overlaps with other brands, and who wins when they compete head on for the attention of those shared subscribers (check out our Battle of the... Continue »

7 Reasons You Should Attend the Return Path Win-Back Webinar on June 25th

Join me and Sarah Matthews on June 25th for our How to Master the Email Win-Back Campaign Webinar if you want to: Understand why win-back campaigns are an important piece of any email marketing program. Understand how Mailbox Providers view an email database. Learn what win-back tactics work (and which don't). Gather insights on the timing and cadence of win-back campaigns. Learn how to... Continue »

Can You Guess my Birthday? Email Timing Insights

Last month, I celebrated my birthday. And from my inbox, it was evident that I love two things: food and travel (and a bit of shopping too). A view of my "birthday inbox" also provides some interesting insights about the timing (and the offers) of birthday email programs. Bonus content: There's also an exciting product enhancement in Inbox Insight showcased below that will be able to help you look... Continue »

What's Your Wish (List)? An Example of Triggered Email Success

Sending personalized emails that are triggered on a subscriber's behavior is one of the best ways to increase the relevancy of your emails. With more relevancy, comes more engagement with your subscribers (and in the end, likely more revenue). In addition, subscribers that are actively searching your website or adding items to a shopping cart or a wish list are likely some of your best customers... Continue »