We're celebrating the one-year anniversary of DMARC this week – a technological standard with the potential to make email safer and more secure. (That’s Domain-based Message Authentication, Reporting, and Conformance…which you probably knew.) This is a great occasion for us, partly because DMARC is an initiative we’ve been deeply involved in. But it’s also a great occasion for the entire email ecosystem, and I can give you three big reasons why:
First, it’s working. Mailbox providers around the world have already adopted it. More than 80% of U.S. consumer inboxes can be protected with DMARC. More than 60% of consumer mailboxes worldwide can, too, thanks to adoption by major Chinese and Russian ISPs. The biggest senders from Amazon to Zynga are using DMARC, too, with 10 of the world’s 20 top sources of email volume publishing DMARC records. The list reads like a who’s who of visionary online brands.
Second, it’s a virtual model of industry collaboration. We’re incredibly proud to be a founding member of DMARC.org and we’re in great company: Google, Facebook, Microsoft… The success of DMARC is directly linked to the willingness of some of the most innovating thinkers in email to work together on this effort. The standard was developed for and by the broader email community, faster and more effectively than any one of us could have accomplished alone.
And third, it’s already powering and accelerating new innovation and solutions that make email security easier, more complete, and more reliable. DMARC’s introduction instantly gave senders a reason to authenticate – to keep suspicious messages out of customers’ inboxes. It sparked new products – ours included – to make it easy for senders to analyze huge volumes of data from their mailstreams and to quickly extract insights that protect their brands and their customers from fraud. These solutions will develop faster now, they’ll combat a broader spectrum of email abuse, they’ll make the email even safer and more secure, all thanks in part to DMARC.
Of course, thanks to DMARC brands already have the power to know when their mailstreams are under attack, and to respond immediately – or to proactively prevent incidents – by blocking suspicious messages. This standard can help you protect your customers and your brand today. If you're uncertain about how it works or what it requires, please give me a call -- I'd be delighted to help.