4 Top Tips for Optimizing Subject Lines (Yes, They Still Matter!)

Let’s face it – there’s nothing sexy about email subject lines. While some might argue that there’s nothing sexy about email (and I would strongly disagree), there are certainly hotter and far more exciting topics to email marketers these days, like Gmail’s Tabs and responsive design for mobile. In fact, if I use Google Trends to track search term activity over the past 90 days for... Continue »

Abandonment = Opportunity: Five Tips to Boost Remarketing Revenue

With the holiday season fast approaching, the countdown timer ticking toward Black Friday and Cyber Monday and visions of overflowing online shopping carts dancing in many email marketers’ heads, I decided to get into the festive spirit as only one possessing email intelligence can: by focusing on remarketing. There’s no more effective remarketing message for driving conversions than the triggered... Continue »

Ask These Questions – Now – to Reshape Your Email Strategy in 2015

Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the Black Friday/Cyber Monday storm to map the changes you’d like to drive with your email marketing program. This isn’t a wish list of resources or software or a calendar of campaign sends, but... Continue »

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Like most people, when I think about summertime I have images of long days, abundant sunshine, outdoor activities, weekends spent on the beach, barbecues, and ice cream running through my head. However, if you're an email marketer, you might... Continue »

4 Ways to Prepare for the Future of the Inbox

In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014 has morphed into a portal: a dynamic hub of information that reflects the lives of its users; from social update activity to purchase receipts to travel itineraries to news to marketing messages... Continue »