Valentine’s Day usually sneaks up on me and on some occasions, I completely forget about it.  But this year it was hard to forget because starting in early January, I received an unusually high number of email reminders from various marketers, especially ones urging me to buy flowers for that special someone. I decided to investigate my increase in volume of Valentine’s Day flower offers and see... Continue »

Cyber Monday was hugely successful this year. According to comScore, this Cyber Monday broke records as the biggest day in US history for online spending. Of the top retail websites, online shoppers visited Amazon the most and it had the biggest year-over-year growth of site visits at 36% (source: Experian Hitwise). By using Inbox Insight data, I saw how Amazon’s email marketing strategy for Cyber... Continue »

  Over the last couple of days there has been a lot of public outrage on how some marketers are taking advantage of the hurricane on the East Coast. Across Twitter, Facebook, and the blogosphere people have blasted American Apparel for sending out an email with a 20% off sale offer “Hurricane Sandy Sale! 20% off of Everything!”. Similarly, people expressed dissatisfaction with a major daily deals... Continue »

  We recently released our Political Infographic, in which we analyzed Obama’s and Romney’s overall email programs using the data from Inbox Insight, our competitive intelligence product. The data showed that Obama was outperforming Romney in most of the engagement metrics we track. In light of the recent debates, I  thought it would be interesting to dive deeper into the specific emails Obama and... Continue »

Help! My Organization Is Pulling Me In All Different Directions!   Email marketing is a tough job! Not only do you have to be creative, detail oriented, and strategic, you also have to be a tough negotiator! If you’ve been in email marketing for a while, there is no doubt that you’ve had a conversation similar to the one below: Mary (who runs the Accessory Department): “I have a favor to ask you.... Continue »