6 Reasons to Treat Inactive Subscribers Like Zombies

As consultants for Return Path, we’re occasionally called in when deliverability or ROI has been massacred.  Regularly, the issue can be traced to a high population of inactive subscribers, unknown users and spam traps.  While the zombie thing has just about been run into the ground, it’s truly one of the best ways to describe the issue with inactive subscribers.   In this post, I’ll cover 6 ways... Continue »

Orange Partners with Return Path to Maximise its Subscribers’ Email Experience

As a global telecommunications operator active in more than 20 countries worldwide, Orange is a trusted brand that has always viewed its consumer email service as a private medium that must be protected and optimised. The company decided today to continue strengthening its strategy to offer a rich and innovative user experience on its email platform, through the Return Path Certification... Continue »

Smartwatches and Email: What You Need to Know

Desktop.  Mobile.  Smartwatch?   Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables.  The market is finally catching up with Dick Tracy and Inspector Gadget's Penny, creating another shift in the landscape for digital marketers.  This post explores some of the available information on smartwatches to put things... Continue »

The Most Read Return Path Blog Posts of 2014

2014 was in most aspects an extension of 2013, but the knob has been cranked up. Google continued innovating the inbox with the release of a pinterest-like inbox called Gmail Grid View, and a brand new email client called simply Inbox by Gmail, that not only bring Gmail more into the mobile age, but also it also follows their Material design principles. Gmail also began to offer a feedback loop... Continue »

Securing Your Image

You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning icon in the address bar. They click the icon and see this: Browser warning for Yahoo! Mail... Continue »