[webinar] 12 Ways to Better Christmas Email Deliverability

[webinar] 12 Ways to Better Christmas Email Deliverability Registration: http://landing.returnpath.com/12-days-email-webinar Join me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season. I’ll take a look at the ghost of... Continue »

5 Ways to Make Creative More Mobile Friendly

It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens. However, as a very intelligent email intelligence company, we have compiled a list of 5 tips that... Continue »

4 Ways to Prepare for the Future of the Inbox

In case you haven’t noticed, the inbox is changing. Once, the inbox was…a box: a digital version of a mailbox and a mostly static place to send and receive messages. That’s so 2010. The inbox of 2014 has morphed into a portal: a dynamic hub of information that reflects the lives of its users; from social update activity to purchase receipts to travel itineraries to news to marketing messages... Continue »

Can You Guess my Birthday? Email Timing Insights

Last month, I celebrated my birthday. And from my inbox, it was evident that I love two things: food and travel (and a bit of shopping too). A view of my "birthday inbox" also provides some interesting insights about the timing (and the offers) of birthday email programs. Bonus content: There's also an exciting product enhancement in Inbox Insight showcased below that will be able to help you look... Continue »

[WEBINAR] The Mobile Takeover: It’s Real. It’s Here. Get Used to It.

Webinar: The Mobile Takeover Webinar: It’s Real. It’s Here. Get Used to It. Date: May 29th, Thursday, 1PM EDT According to Movable Ink's latest device report, people opening emails on smartphones have continued to increase and now accounts for 2/3 of all mobile opens for big brand marketers. The report also highlights device trends are also influenced by the time of the day someone reads an email.... Continue »