Major League Baseball has started and the days are longer. Nicer weather is on the way. Spring is finally here. And for many, that means time to spruce up the yard and garden and start on home improvement projects. To coincide with the changing season, two large home improvement stores used email to get a pulse on their email subscribers’ preferences. How did they do?
The following email was sent by Lowe’s in the middle of March with the subject line “A Quick Question to Customize...Tell Me More