New M3AAWG Documents About Blocklists and Compromised User IDs

Return Path is a Sponsor-level member of M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group. As M3AAWG members, we are committed to collaborating with others in the industry to produce best practices documents to help organizations prevent network abuse. Recently, M3AAWG published two documents that we wanted to highlight. The first document, “Help – I’m On A Blocklist”, is... Continue »

New Australian Report – Inbox Placement Benchmark 2014

I’m pleased to announce the launch of our new 2014 Australia Inbox Placement Benchmark Report. When we released our last report, Australian marketers were struggling to reach the inbox with one in five emails being sent to the spam folder or blocked. Last year saw improvements in marketers’ ability to reach their customers, but as old issues are resolved, new ones take their place. Our... Continue »

One-in-Six Email Messages Sent Worldwide Never Reaches the Inbox, Return Path Study Finds

Despite stalled inbox placement, data reveals higher rates within Gmail Promotions tab New York – September 16, 2014 – Return Path today announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. Based on a sample of nearly 500 million messages from permissioned email marketers, the... Continue »

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »