Focus on the Fundamentals

“In the end, it’s extra effort that separates a winner from second place. But winning takes a lot more that, too. It starts with complete command of the fundamentals. Then it takes desire, determination, discipline, and self-sacrifice. And finally, it takes a great deal of love, fairness, and respect for your fellow man. Put all these together, and even if you don’t win, how can you lose?” — Jesse... Continue »

Return Path Recognized on Online Trust Alliance’s Honor Roll for 6th Consecutive Year

Eliminating the impact of email fraud is a core mission here at Return Path. That’s why we’re honored to be named to the Online Trust Alliance (OTA) Honor Roll for the 6th year in a row.   To compile the Honor Roll, OTA evaluates sites and mobile applications based on dedication to consumer protection, privacy, and security. Their annual study includes nearly 1,000 sites across a variety of... Continue »

Congratulations to Rodney Joffe, Winner of the 2016 M3AAWG Mary Litynski Award

As an internet user, chances are many aspects of your online security have been influenced by Rodney Joffe. As a life-long cybersecurity advocate, Joffe has played an influential role in protecting the public from spam and botnets while securing networks against major attacks. His efforts across the globe inspired better international cooperation and protection against online abuse. Nationally,... Continue »

Engagement Metrics: Listen for the Sound of Customers Leaving

Some brands simply hang onto email subscribers better than others. They develop stronger relationships, more organic list growth, spend less on acquisition, and their customers’ lifetime values are higher—often dramatically so—than their competitors’. Among the differences between these leaders and the brands they outperform is systematic early intervention to anticipate and stem... Continue »

The Great Debate: Subject Line Length

The optimal length for email subject lines has been hotly debated over the years, with wildly conflicting conclusions. We looked at emails received by over 2 million email subscribers from over 3,000 retail senders in February 2015, and found that: Most subject lines were between 41 and 50 characters. Subject lines 61 - 70 characters long had the highest read rate (17%). Overall, our... Continue »