Major League Baseball has started and the days are longer. Nicer weather is on the way. Spring is finally here. And for many, that means time to spruce up the yard and garden and start on home improvement projects. To coincide with the changing season, two large home improvement stores used email to get a pulse on their email subscribers’ preferences. How did they do? 

Lowe’s

The following email was sent by Lowe’s in the middle of March with the subject line “A Quick Question to Customize...

With the launch of iOS 6 came the Passbook feature which allows consumers to store coupons, loyalty cards and tickets on their iPhone or iPod touch.  There were quite a few articles in the fall about which companies were onboard including Target, Starbucks, American Express and Walgreens. This list gives even more insight into who is using Passbook.  I realized the other day, however, when I received an email with a prominent Passbook call out, that I’m surprised I haven’t seen more of them...

Growing quality, organic email lists is a challenge for any marketer. If email lists are grown the wrong way, list quality issues arise, and as a result less email reaches the inbox and more goes straight to the spam folder. Our new eBook, 50 Ways to Grow Your Email List, gives plenty of ideas capture high quality subscribers.

But marketers may feel they’ve exhausted ways to grow quality email lists. According to Marketing Sherpa’s latest Email Marketing Benchmark Report, 50% of marketers...

Return Path has launched its first Australia and New Zealand Email Intelligence Report – where we analysed millions of messages from our own internal data to provide Australian marketers with insights on the performance of the email channel. 

What’s clear from the report is that reaching the inbox remains a key struggle for Australian businesses. Mailbox providers have taken extreme measures to stop spam and phishing from reaching the inbox to protect their users, resulting in more and more...

Today at the RSA Conference, one of the security industry’s largest events, Ken Takahashi, General Manager of Return Path’s Anti-Phishing Solutions moderated a panel of industry veterans which included Josh Aberant, Postmaster, Twitter; John Scarrow, GM of Safety Services, Microsoft; Franck Martin, Postmaster, LinkedIn; Jim Routh - Managing Director, Global Head of Application and Mobile Security, JPMorgan Chase & Co.; and Adam Dawes, Product Manager, Google.

Talking to a packed room at the...