Return Path Acquires E-Commerce Data Analysis Firm, Adds Data and Digital Veteran to Executive Team

Marketing analytics company acquires email data specialist Motley Bunch, names industry executive Eric Weinberg chief operating officer NEW YORK – November  19, 2014 – Return Path today announced the acquisition of Motley Bunch Inc., developer of technology to parse unstructured email data, to support the company’s continued investment in its capacity to analyze consumer shopping behavior and... Continue »

Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study

Sender Score Benchmark Report reveals high reputation thresholds distancing top-performing marketers from peers NEW YORK – November 11, 2014 – All email senders have a reputation that influences whether their messages reach consumers’ inboxes, and new research from email analytics company Return Path shows that only an elite group of highly reputable email marketers consistently reaches... Continue »

Return Path Data Reveals Democrats’ Caffeine Addiction, Republicans’ Love for Chili’s

Email data uncovers political trends in media, pizza consumption: Dems call Papa John’s, GOP Favors Domino’s NEW YORK – November 3, 2014  – As the world’s leading email analytics company, Return Path is uniquely positioned to find patterns and preferences in email data – including insight into American voters’ consumption of media and of pizza. By comparing more than 50,000 inboxes of subscribers... Continue »

Return Path Names Marketing Technology Industry Veteran Scott Roth Chief Marketing Officer

Strategic growth specialist to spearhead awareness, demand generation, brand development initiatives for marketing analytics leader NEW YORK – OCTOBER 28, 2014 – Return Path today announced that marketing technology industry veteran Scott Roth has joined the company as chief marketing officer. Roth will lead Return Path’s global market awareness, demand generation, and brand development... Continue »

Return Path Awarded Patent for Inbox Placement Monitoring

Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S.... Continue »