Return Path Awarded Patent for Inbox Placement Monitoring

Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S.... Continue »

Return Path Welcomes Salesforce ExactTarget Marketing Cloud as a Global Premier Partner

We are pleased to introduce Salesforce ExactTarget Marketing Cloud as our first Return Path Global Premier Partner, the highest level within Return Path’s new Channel Partner Program. This partnership offers our combined industry expertise and marketing technology even more easily and seamlessly to the impressive spectrum of clients we have in common. During our four-year partnership Return Path... Continue »

Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best Medium-Size Companies to Work For” List

Marketing analytics company applauded for balancing rapid growth and family friendly policies New York — Sep. 18, 2014 — Return Path today announced that it has been ranked No. 2 on FORTUNE Magazine’s “25 Best Medium-Size Companies to Work For” list. The company’s capacity to maintain a highly transparent operating system and a flexible, people-first culture during a period of accelerating growth... Continue »

Return Path Expands Email Certification and Mailbox Provider Solutions to Russia

Top Russian mailbox providers Mail.Ru and Yandex.Mail partner with Return Path to facilitate delivery of permissioned messages and combat email abuse NEW YORK – JUNE 25, 2014 – Return Path, the global leader in email intelligence, today announced the details of partnerships with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of... Continue »

Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals

New guide helps email marketers understand blacklists and avoid the junk folder New York - June 3, 2014 - Return Path, the global leader in email intelligence, today released a new guide to help marketers understand email blacklists – lists of senders that are identified as sources of unwanted messages. Presented as an infographic, this guide illustrates findings from the analysis of 16 months of... Continue »