Benchmarks: Is One Ever Enough?

The term “benchmark” is derived from the 19th-century practice of marking stones to indicate where “benches,” a type of bracket for mounting land survey equipment, should be placed[1].  Benchmarks allowed land surveyors to locate their equipment in exactly the same place from survey to survey and thereby ensure the accuracy of their work. From those simple origins, benchmarking has become... Continue »

Return Path Expands Email Certification and Mailbox Provider Solutions to Russia

Top Russian mailbox providers Mail.Ru and Yandex.Mail partner with Return Path to facilitate delivery of permissioned messages and combat email abuse NEW YORK – JUNE 25, 2014 – Return Path, the global leader in email intelligence, today announced the details of partnerships with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of... Continue »

Don't Wait to Authenticate

In March I wrote an article entitled, European Email Marketers; How the Phishing Phenomenon Impacts You (Even if You've Never Been Spoofed). I received some excellent feedback after publishing it and most of them said, “It’s not just European senders who are behind in their understanding of the real impact of phishing, it’s a global issue still very relevant everywhere.” Of course I knew that, but... Continue »

Russian Search and Mailbox Provider Yandex Joins Return Path Network

Return Path announced today that Yandex (NASDAQ:YNDX), Russia’s largest search engine and one of Europe’s biggest mailbox providers, has begun using Return Path anti-spam and anti-phishing database in its Spamooborona anti-abuse proprietary technology for further protection of Yandex.Mail users from email abuse. As a member of the Return Path Trusted Cooperative Network, Yandex will use and... Continue »

Mail.Ru Partners with Return Path to Protect Users from Fraud and Spam

Today, Return Path officially welcomes Mail.Ru, whose daily audience ranks it among the top five global mail services, to its Trusted Cooperative Network. Following a cooperation that started in 2012, Mail.Ru has completed the integration of Return Path solutions to bolster its anti-spam and anti-phishing capabilities, enhancing its user experience and safeguarding its network from abusive email.... Continue »