Moan, Moan, Moan – All You Ever Do Is Complain! Part 3

Last time out, we looked at why new subscribers might complain when they start to receive emails from your program – even though they had provided consent at the time. This was largely to do with failure to recognize the sender, and the reduction in trust as a result. In this installment we are going to consider why more mature subscribers complain – people who have been part of your email program... Continue »

Moan, Moan, Moan - All You Ever Do Is Complain! Part 2

In the first part of my series about why subscribers complain we considered some of the common pitfalls encountered when bringing new members into your mailing list. In part 2 we look at the next potential hazard - when you send them their first email! Once new subscribers are signed-up, the next set of complaint drivers are all about recognition. If recipients don’t make the connection between... Continue »

Why You Should Take Advantage of SMTP over TLS

In my previous blog post, I introduced the topic of SMTP over TLS and discussed why it’s an important tool to use to protect the privacy of email communication. In that post, I wrote that you do not have to encrypt email at this time, but I promised that I would write a subsequent post arguing that you should do so. This is that post. How Much of My Mail Should I Encrypt? You might be an... Continue »

Toward Better Privacy in Email - SMTP over TLS

Electronic surveillance of email and other communications is unfortunately a fact of life these days. It seems that not a week goes by where we don’t hear some new report that “they” are listening to what we once thought to be our private messages and phone calls, and this has folks rightly concerned about just how much “they” might know. While there have been some extreme reactions to these... Continue »

Benchmarks: Is One Ever Enough?

The term “benchmark” is derived from the 19th-century practice of marking stones to indicate where “benches,” a type of bracket for mounting land survey equipment, should be placed[1].  Benchmarks allowed land surveyors to locate their equipment in exactly the same place from survey to survey and thereby ensure the accuracy of their work. From those simple origins, benchmarking has become... Continue »