How Estee Lauder Encourages Brand Loyalty by Recognizing Chinese New Year

Happy Chinese New Year! The Year of the Ram (Sheep or Goat) celebration begins on February 19, 2015. According to Doris Ingber's predictions (feng shui expert), the fashion, food, and publication industries will be financially strong this year, while real estate and insurance businesses will be stable. However, banking, technology (hardware), automobile manufacturing, and entrepreneurs will have... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »

6 Reasons to Treat Inactive Subscribers Like Zombies

As consultants for Return Path, we’re occasionally called in when deliverability or ROI has been massacred.  Regularly, the issue can be traced to a high population of inactive subscribers, unknown users and spam traps.  While the zombie thing has just about been run into the ground, it’s truly one of the best ways to describe the issue with inactive subscribers.   In this post, I’ll cover 6 ways... Continue »

Interactive Emails – Beyond the Promotion

While the majority of retailers focus on sending purely promotional emails, they often overlook other, more subtle tactics that can engage the subscriber while not overtly pushing them to shop. Promotional emails, whose main call to action is usually something along the lines of “shop now”, can become extremely repetitive over time. This can cause the subscriber to disengage, especially if they... Continue »

4 Reasons Now is the Time to Re-Assess Your Email Program

With the holidays just behind us, subscribers are likely experiencing some inbox fatigue, having been inundated with DEALS! and SALES! for the last two months straight. Find that balance between quality and quantity. As many of us were reminded during the recent holidays, surrounded by a dearth of wonderful foods and treats, even the most tasty offerings eventually become excessive and... Continue »