Moan, Moan, Moan – All You Ever Do Is Complain! Part 1

The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides senders with a strong signal of negative engagement with their programs. Complaint levels... Continue »

7 Reasons to Encourage Subscribers to Reply to Your Emails

Mailbox providers are increasingly measuring the levels of engagement that subscribers have with your email in their filtering decisions. One of the best forms of engagement that a subscriber can have with you via email is a simple reply. Why a reply matters is that in the eyes of a mailbox provider a reply means the subscriber (in most cases) has a relationship with you as a sender which in turn... Continue »

Don’t Take Apple’s Xmas Gift for Granted: 5 Tips to Cut Holiday Complaints

With last week’s release of the iPhone 6 and a preview of the Apple Watch, there’s no doubt these products will be at the top of many holiday wish lists this year, next year and beyond. Interestingly, this will have a direct impact on marketers’ abilities to reach the inbox. As more people stay connected on the go with mobile devices, there’s been shift in inbox placement during the critical end... Continue »

Subscriber Engagement and Your Inbox Placement Rates

Have an email database filled with subscribers that aren't opening or clicking? Or a database full of email addresses that aren't active with their inbox? You're likely suffering from Inbox Placement issues.   For some time now, we've known that Mailbox Providers are looking at subscriber engagement to help determine where to filter a brand's email. Not surprisingly, we work with a lot of clients... Continue »

The Email Marketing Metrics for Decision Making

The daily work devoted to email marketing programs involves a lot of people and departments. Making decisions is a large part of the job, involving various tests, improvements, and learning effects required at the different stages of the email marketing funnel. Having overall visibility in order to identify the consequences of each action is key in order to ensure improvement of the whole program,... Continue »