It’s 2013, what can you really do with two dollars? Maybe buy a
pack of gum, snag two cheeseburgers off the dollar menu, create and
host a phishing scam…wait, what?
Yes, it’s true. Two single dollar bills is all it costs for a
hacker to create an email pretending to be from your trusted
retailer or bank, asking for your login details, and
instantaneously obtaining your confidential information. With over
260 million phishing emails sent every single day, there is a
pretty good chance that one of...
It’s April
15th, which is traditionally the final date that
Americans need to file their taxes. 85% of Americans expect to
receive a tax refund this year and the IRS estimates that the
average refund will be $2,803, an increase from last year’s average
return of $2,700. With larger returns expected, will Americans be
in a rush to file their taxes early this year?
Looking in Inbox Insight at the subject lines of campaigns sent by TurboTax and H&R Block show that the biggest e-filing day for both...
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Where did the year go? Back in January I recommended that marketers, if they hadn’t already, get started on optimizing for mobile. Well, now that it’s the end of the year, let’s take stock. Here’s a short version of that list:
- Learn what percentage of your subscribers is viewing your emails on a mobile device
- Review how your emails currently look on various mobile devices
- Look for differences in mobile viewership between campaign types to help prioritize
- Be concise with content
- Don’t put tap...
We released our mobile email study yesterday showing that mobile devices, specifically smartphones and tablets, are now the primary way we open emails. While looking at the data, there were some things that stood out.
1. iPhone users were quick to adopt iOS 6.
iPhone users adopted iOS 6 in less than a month and iOS 6 represents 66% of all iOS devices we saw people opening email on. Google’s Android users have adopted newer operating systems at a much slower pace. Android’s Ice Cream Sandwich was...
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In just two years, emails opened on a mobile device jumped 300%. When Return Path released the last mobile email study, opening emails on a mobile device was about to overcome both desktop email clients, such as Outlook and Apple Mail, and opening email on a webmail account on a browser. In April 2012, email open habits were virtually identical for smartphones, webmail and email clients. Mobile leaped into first place in May by one full percentage, and sees no sign of slowing anytime soon.
