The Great Debate: Subject Line Length

The optimal length for email subject lines has been hotly debated over the years, with wildly conflicting conclusions. We looked at emails received by over 2 million email subscribers from over 3,000 retail senders in February 2015, and found that: Most subject lines were between 41 and 50 characters. Subject lines 61 - 70 characters long had the highest read rate (17%). Overall, our... Continue »

Know Your Audience: Subject Lines and Brand Perception

Everything your company produces contributes to your brand, whether it is a new product, a revolutionary study, an impressive announcement, or an email subject line. Every aspect of your company is used by customers and prospects to determine the value and quality of your brand and compare it against your competitors. Naturally you have an approval process to ensure that press releases and other... Continue »

News Flash! Good Subject Lines Drive Conversions

Hopefully this isn’t really news. (It isn’t, right?) In a world where every inbox suffers from email overload and every brand is fighting for subscribers’ precious time, we know that most people spend just a fraction of a second deciding whether to open, ignore, or delete a given message. A well-crafted subject line can grab readers’ attention and entice them to engage with your message rather... Continue »

What are Words Worth? New Study Offers Some Insight

While actions may speak louder than words and a single picture is worth 1000 of them, in a subject line, words are your biggest tool towards getting a conversation. Are you wielding them correctly? Today we release our newest study “The Art and Science of Subject Lines” providing insight into how subject lines impact conversion rates and influence brand perception. Through analyzing subject lines... Continue »

Smartwatches and Email: What You Need to Know

Desktop.  Mobile.  Smartwatch?   Roll your eyes if you must, but as a digital marketer you have likely noticed that it’s getting harder to ignore the buzz about wearables.  The market is finally catching up with Dick Tracy and Inspector Gadget's Penny, creating another shift in the landscape for digital marketers.  This post explores some of the available information on smartwatches to put things... Continue »