Ask These Questions – Now – to Reshape Your Email Strategy in 2015

Thinking about 2015 when you’re still gearing up for the 2014 holiday shopping season may seem premature. However, it’s actually an ideal time to plan for next year. Use the relative calm before the Black Friday/Cyber Monday storm to map the changes you’d like to drive with your email marketing program. This isn’t a wish list of resources or software or a calendar of campaign sends, but... Continue »

Can You Guess my Birthday? Email Timing Insights

Last month, I celebrated my birthday. And from my inbox, it was evident that I love two things: food and travel (and a bit of shopping too). A view of my "birthday inbox" also provides some interesting insights about the timing (and the offers) of birthday email programs. Bonus content: There's also an exciting product enhancement in Inbox Insight showcased below that will be able to help you look... Continue »

Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals

New guide helps email marketers understand blacklists and avoid the junk folder New York - June 3, 2014 - Return Path, the global leader in email intelligence, today released a new guide to help marketers understand email blacklists – lists of senders that are identified as sources of unwanted messages. Presented as an infographic, this guide illustrates findings from the analysis of 16 months of... Continue »

Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds

Analysis of top brands’ win-back success reveals balance between removing subscribers too quickly and waiting too long NEW YORK – May 6, 2014 – Return Path, the global leader in email intelligence, today released a new research study, “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?” The findings show that win-back campaigns, or email marketing campaigns designed to re-engage... Continue »

Testing: The Email Program’s Equivalent of Flossing

For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results and that you should be doing it. However, it takes time, it can be somewhat unpleasant and you have to remember to do it often (preferably daily) and at a time when you just want to get everything... Continue »