Testing: The Email Program’s Equivalent of Flossing

For many marketers, email testing can be considered the equivalent of flossing. When someone asks if you’re doing it, you say yes (even if you’re not). Why? You know it’s beneficial, it delivers results and that you should be doing it. However, it takes time, it can be somewhat unpleasant and you have to remember to do it often (preferably daily) and at a time when you just want to get everything... Continue »

Why Do My Customers Think My Emails Are Spam? (Part 1)

Her Majesty’s Revenue & Customs (HMRC) has been in the news recently for all the wrong reasons. January 31st was the final date for tax payers to submit online returns. Perhaps unsurprisingly, there has been a massive surge of fraudulent emails claiming to originate from hmrc.gov.uk, advising recipients that they have received tax refunds – all they have to do is respond! Of course, those who do... Continue »

Where, When and What We Checked Emails On This Holiday Season

How things have changed in just the past year in how we consume email. It was recently reported that iOS crushed Android this holiday season with five times the number of sales and spending nearly twice that of Android users per order. Email usage data shows similar trends based on mobile OS, so maybe in 2014 we can all stop arguing that Android emails were just undercounted because images were... Continue »

Black Friday vs. Cyber Monday: Which "Holiday" is More Popular in the Inbox?

We all know that Black Friday and Cyber Monday are two popular "holidays" for email marketers in the retail space. But what about marketers outside of the traditional retail space? Are other marketers jumping on the Black Friday and Cyber Monday bandwagon? Black Friday Not surprisingly, marketers in specific retail verticals were more likely than non-retail verticals to use the words "Black... Continue »

Happy Holidays, Marketers: Gmail Teaches Consumers to Shop from the Inbox

Report by Return Path shows Gmail users are actively searching Promotions tab; reading as much commercial email as before   NEW YORK – November 20, 2013 – Return Path, the global leader in email intelligence, today released the results of its latest study, “The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages.” The research found that the forecasts of email... Continue »