Return Path Awarded Patent for Inbox Placement Monitoring

Latest innovation advances email deliverability technology by incorporating multiple data sources to measure consumer brands’ marketing performance NEW YORK - September 30, 2014 - Return Path announced today that it has been awarded a patent for measuring inbox placement--the percentage of email messages delivered to addressees’ inboxes vs. delivered to spam folders or not delivered at all. U.S.... Continue »

Return Path Ranked No. 2 on FORTUNE Magazine’s “25 Best Medium-Size Companies to Work For” List

Marketing analytics company applauded for balancing rapid growth and family friendly policies New York — Sep. 18, 2014 — Return Path today announced that it has been ranked No. 2 on FORTUNE Magazine’s “25 Best Medium-Size Companies to Work For” list. The company’s capacity to maintain a highly transparent operating system and a flexible, people-first culture during a period of accelerating growth... Continue »

One-in-Six Email Messages Sent Worldwide Never Reaches the Inbox, Return Path Study Finds

Despite stalled inbox placement, data reveals higher rates within Gmail Promotions tab New York – September 16, 2014 – Return Path today announced the results of their annual Inbox Placement Benchmark Report which found that one in every six email messages sent worldwide never reaches the subscriber’s inbox. Based on a sample of nearly 500 million messages from permissioned email marketers, the... Continue »

Check out MarketingProfs Marketing Writing Boot Camp

Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for various channels. The cost of the course is $595 and class recordings will be accessible online... Continue »

Return Path Expands Email Certification and Mailbox Provider Solutions to Russia

Top Russian mailbox providers Mail.Ru and Yandex.Mail partner with Return Path to facilitate delivery of permissioned messages and combat email abuse NEW YORK – JUNE 25, 2014 – Return Path, the global leader in email intelligence, today announced the details of partnerships with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of... Continue »