Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes

1-800-Baskets and Publishers Clearing House Among Brands Using Inbox Monitor’s Mailbox Provider-specific Diagnostics to Increase Inbox Placement Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s... Continue »

Kaspersky Lab and Return Path Team Up to Combat Fraud and Spam

International collaboration helps Return Path to reduce email abuse and extend detection to 2.4 billion mailboxes worldwide MOSCOW and NEW YORK – February 26, 2014 – IT Security vendor Kaspersky Lab and email intelligence company Return Path announced today a new, collaborative initiative to combat international fraud including phishing attacks and other abuse targeting consumers and... Continue »

Press Release: Prominent Brands Cut Email Abuse by More than 50% with DMARC

As a founding member of DMARC.org Return Path is proud to mark the standard's second anniversary as one of the industry's most important anti-phishing advances. With widespread mailbox provider support and adoption by many of the biggest senders in the email ecosystem, DMARC has already shifted the spectrum of threats faced by brands and consumers. Email abuse will continue to become less... Continue »

Case Study: La Redoute Achieves Near-Perfect Inbox Placement with New Email Approach

A multi-specialist in ready-to-wear apparel and home decor, La Redoute is the second largest seller of women’s clothing and the third largest seller of home ware in France. Laredoute.fr is the top-ranked shopping site for clothing and home décor in France, with an average of 7 million unique visitors per month. As a high-volume sender, the brand faced a number of challenges when they first engaged... Continue »

Happy Holidays, Marketers: Gmail Teaches Consumers to Shop from the Inbox

Report by Return Path shows Gmail users are actively searching Promotions tab; reading as much commercial email as before   NEW YORK – November 20, 2013 – Return Path, the global leader in email intelligence, today released the results of its latest study, “The Tabbed Inbox: How Gmail Changed the Way Consumers Engage with Promotional Messages.” The research found that the forecasts of email... Continue »