Check out MarketingProfs Marketing Writing Boot Camp

Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for various channels. The cost of the course is $595 and class recordings will be accessible online... Continue »

Return Path Expands Email Certification and Mailbox Provider Solutions to Russia

Top Russian mailbox providers Mail.Ru and Yandex.Mail partner with Return Path to facilitate delivery of permissioned messages and combat email abuse NEW YORK – JUNE 25, 2014 – Return Path, the global leader in email intelligence, today announced the details of partnerships with Russia’s largest mailbox providers, Mail.Ru and Yandex.Mail, whose combined users account for more than 90% of... Continue »

Email Blacklists Most Likely to Penalize Marketers during Holiday Shopping Season, Return Path Data Reveals

New guide helps email marketers understand blacklists and avoid the junk folder New York - June 3, 2014 - Return Path, the global leader in email intelligence, today released a new guide to help marketers understand email blacklists – lists of senders that are identified as sources of unwanted messages. Presented as an infographic, this guide illustrates findings from the analysis of 16 months of... Continue »

Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds

Analysis of top brands’ win-back success reveals balance between removing subscribers too quickly and waiting too long NEW YORK – May 6, 2014 – Return Path, the global leader in email intelligence, today released a new research study, “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?” The findings show that win-back campaigns, or email marketing campaigns designed to re-engage... Continue »

Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes

1-800-Baskets and Publishers Clearing House Among Brands Using Inbox Monitor’s Mailbox Provider-specific Diagnostics to Increase Inbox Placement Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s... Continue »