Return Path Solution Analyzes Consumer Behavior when Marketers Compete Head-to-Head

Inbox Insight Subscriber Overlap compares user engagement when competing brands’ email campaigns share the inbox   NEW YORK – June 18, 2013 – Return Path, the global leader in email intelligence, today announced the addition of a new feature to its Inbox Insight competitive intelligence solution, allowing marketers to understand more about how consumers engage with other brands’ email marketing... Continue »

Commtouch to Implement Return Path’s Certified Whitelist to Help ISPs and Email Security Providers Identify Wanted Messages

Enhancement extends filtering capabilities of Return Path’s Certified Whitelist to 350 million Commtouch-protected inboxes worldwide, ensuring continued delivery of legitimate mail while keeping spam out McLean, VA – May 28, 2013 – As part of its partnership with Return Path, the global leader in email intelligence, Commtouch (NASDAQ: CTCH), a leading provider of Internet security technology and... Continue »

Return Path Introduces World’s First Anti-Phishing Solution Capable of Detecting Email-borne Threats that Spoof Addresses beyond Brands’ Control

New approach leverages Return Path email intelligence platform to quickly analyze terabytes of forensic data for indications of fraud NEW YORK – April 30, 2013 – Return Path, the global leader in email intelligence, today announced that its Anti-Phishing Solutions have expanded to enable brand owners to combat attacks from all email domains, including those beyond their control. This represents... Continue »

Return Path Launches Inbox Insight to Give UK Marketers Visibility into Competitive Email Campaigns

A new level of email intelligence gives marketers access to engagement data to increase response LONDON – Apr. 25 2013 – Return Path, the global leader in email intelligence, today announced the availability of Inbox Insight for UK customers. This new tool helps marketers achieve a competitive advantage by showing what actions subscribers are taking with their emails and with those of competitors.... Continue »

Royal Caribbean Uses Competitive Intelligence to Boost Marketing Performance

How Return Path helped global cruise company double conversion rates, grow revenue and strengthen customer engagement Royal Caribbean International, a leader in the global cruise industry, wanted to know more about its competitors' email efforts. Seeing what messages they sent wasn't enough to make decisions. Royal Caribbean wanted to know how subscribers engaged with those messages. So the... Continue »