Happy 10th Birthday, Gmail!

April 1st marks the 10th anniversary of Gmail. Not even out of elementary school yet, and Gmail is already the #1 webmail service in the world (and a side note that Hotmail will finally be of legal age to vote this 4th of July). Picture it: March 31, 2004. I was most likely in my Hotmail account deleting emails to stay under the 2MB storage cap. On the next day, Google announced its email service,... Continue »

Return Path’s New Email Diagnostic Solution Helps Brands Reach Gmail Inboxes

1-800-Baskets and Publishers Clearing House Among Brands Using Inbox Monitor’s Mailbox Provider-specific Diagnostics to Increase Inbox Placement Return Path, the global leader in email intelligence, today announced a new analytical solution that helps email marketers combat declining inbox placement at major mailbox providers, including Gmail. Now part of its Inbox Monitor product, Return Path’s... Continue »

The Non-Evolution of Email Best Practices

To talk about the evolution of email best practices is to talk about their non-evolution in many ways. Why is that? Well, they haven’t changed much over the last decade. What has changed is the importance of adhering to those best practices. Both the way that mailbox providers filter mail and the legal repercussions for not following best practices have evolved steadily. What this means is that... Continue »

M3AAWG Publishes ARF/X-ARF Usage Recommendation

M3AAWG, the Messaging, Malware, and Mobile Anti-Abuse Working Group (http://www.m3aawg.org) recently published a document affirming their recommendation that Abuse Reporting Format (ARF) be the preferred method of reporting email abuse through feedback loops (FBLs) and other means. In addition, the document recommends that the X-ARF format be used to report any abuse incidents that are... Continue »

AHBL Blacklist To Be Retired

The maintainers of the Abusive Hosts Blocking List announced on March 26 that the list will cease to exist not later than Saturday, March 29, 2014. Mail server operators using this list should take note and adjust their server configurations accordingly. The maintainers are giving the community plenty of lead time here, but those who don’t adjust will find themselves likely blocking all inbound... Continue »