Welcome to the Off-Season ... Now Get to Work

For many retailers the fourth quarter is the season of return on investment. To capitalize on it, email marketers often use the early fall to begin their ramp-up and enter the holiday season with gaining consumer mindshare and optimal inbox placement. But is this soon enough? Research shows that subscribers tend to be less engaged with retail brands during the summer, when holiday gifts and... Continue »

The One Metric Every Email Marketer Needs to Stop Measuring

Successful marketers know the right metrics that are critical for success. If you’re an email marketer, you look to a variety of metrics to determine success such as your open rate, click-through rate, and conversion rate. If you’re a Return Path customer you’re probably even tracking your reputation details, as well as your Inbox Placement Rates (IPR). However, there’s one measurement that’s... Continue »

Spring is a Wonderful Time of Year

Spring is a wonderful time of year. Winter clothes are put away, baby birds are singing, flowers are blooming, and people are cleaning house. Maybe you’ve heard the term, spring cleaning? It’s an annual tradition of cleaning house from top to bottom that usually takes place during the first days of spring, hence the name. It’s also used often in business; for example, you’ll see the term spring... Continue »

Is Your Email Program Ready for Google's New Algorithm?

Google recently announced that it will expand its use of mobile-friendliness as a ranking signal for search results on mobile devices.  The change will be introduced starting April 21, and will apply to mobile searches in all languages worldwide. And, effective immediately, Google will begin using content from indexed apps (limited to Android only for now) in search results for signed-in users who... Continue »

First CASL Fine Paid

The Canadian Radio-television and Telecommunications Commission (CRTC) today announced that Plentyoffish Media Inc. has paid $48,000 as part of an undertaking for an alleged violation of Canada’s anti-spam legislation (CASL). PlentyOfFish is based in Vancouver, British Columbia and is an online dating service, popular primarily in Canada, the United Kingdom, Ireland, Australia, Brazil and the... Continue »