Webinar: Steal from the Best: Subject Line Secrets from the Top 3000 Retailers

Don't miss our upcoming webinar this Wednesday on subject line secrets. According to stats compiled by Impact Branding & Design, 33% of email recipients open their email based on the subject line alone. This webinar will help you unlock the secrets from the Top 3,000 retailers. Hear from Tom Sather, Sr. Director of email Research, and a panel of Return Path email marketing experts to learn what... Continue »

Podcast: New Strategies to Fight Email Fraud

In partnership with bankinfosecurity.com, Return Path's Robert Holmes was recently interviewed by Tom Field, Vice President of Editorial at Information Security Media Group, on the topic of new strategies when it comes to fighting email fraud. In this 13-minute podcast, Rob explains that fraud has existed since the advent of email, but that the schemes are evolving and impacting organizations'... Continue »

Did Estee Lauder and Clinique’s Lunar New Year Emails Payoff?

Over this past weekend, San Francisco’s Chinatown hosted their annual Chinese New Year parade. Approximately one million people attended the event to enjoy the lion dancers, floats, fireworks, and of course, the 200-foot long Golden Dragon. In my last blog, I praised Estee Lauder and Clinique for recognizing the Chinese New Year holiday in their emails. In this blog, I will share some of their key... Continue »

Hit the Slopes – Learning Valuable Email Marketing Lessons from the Popular Winter Sport

Although this year’s cold weather has been particularly brutal, winter has always been my favorite time of year since it means I can hit the slopes. And recently while skiing in Vermont, I began to realize how much my favorite pastime and email marketing have in common. Just like you can learn some valuable email marketing lessons from Super Mario Brothers or fantasy football, skiing has a lot to... Continue »

Symbolically Sinking – 10 Findings on Symbols in Subject Lines

Two years ago I wrote a blog post on the use of subject line symbols. At the time, I made the point that the approach was more effective when the use was intentional – using them to provide an indicator of content or message type, for example. There is clearly still a lot of interest in this topic. Screen sizes are getting smaller, and senders are being challenged to fit more information into less... Continue »