[webinar] 12 Ways to Better Christmas Email Deliverability

[webinar] 12 Ways to Better Christmas Email Deliverability Registration: http://landing.returnpath.com/12-days-email-webinar Join me on Wednesday, August 27th, at 11:00AM MDT (1PM EDT) as I walk through the most common points of failure that retail email marketers encounter when it comes to email deliverability and campaign optimization over the holiday season. I’ll take a look at the ghost of... Continue »

6 Things You Don’t Know About Your Competitor

From the United States’ triumph in the Revolutionary War to Joe Frazier's defeat of Muhammad Ali in The Fight of the Century, history shows that even a disadvantaged competitor can triumph when equipped with researched knowledge of their opponent. This principle is especially relevant to the world of email marketing, where slight changes to an email campaign can lead to success over a rival. Where... Continue »

Check out MarketingProfs Marketing Writing Boot Camp

Starting June 12, Marketing Profs University is offering online marketing classes to help you master various forms of marketing writing. These classes will help you improve your writing style, learn to incorporate your writing into different products, and increase your proficiency in writing for various channels. The cost of the course is $595 and class recordings will be accessible online... Continue »

Nominations Now Open for the 2014 J. D. Falk Award

J.D. Falk was, among many other things, one of the leading champions for security on the internet. While his life was unbearably short it had an outsize impact on the world through work he did with M3AAWG, the IETF, and CAUCE. Those of us who worked here with him at Return Path will be forever grateful for the opportunity to know him and learn from him. So we are extremely proud to announce that... Continue »

Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Like most people, when I think about summertime I have images of long days, abundant sunshine, outdoor activities, weekends spent on the beach, barbecues, and ice cream running through my head. However, if you're an email marketer, you might... Continue »