The Best Email I Ever Received – Holiday Edition

Return Path’s Professional Services team is excited to announce the launch of our new blog series –The Best Email I Ever Received! Working as consultants, we spend our days helping clients optimize their email programs for improved deliverability and engagement.  We’re constantly scouring our personal inboxes for great email examples that we can highlight and share and we’ve seen it all from the... Continue »

Mailbox Providers Don't Want To Ruin Your Holidays

You see it all the time. From the highway crew that's out there taking away a lane or two for routine maintenance during rush hour on a major thoroughfare, to the retail store that closes down registers during peak hours, to the restaurant that has just a skeleton staff of cooks and servers on busy days like Mother's Day, businesses everywhere deal with their highest volume periods by making sure... Continue »

What is Aggregate Complaint Data and how should you use it?

Some mailbox providers share user complaint (This Is Spam) reports with senders, in order to help them pinpoint problems with their mail program and improve their list hygiene. There are different formats for providing these reports. Some mailbox providers share with the sender the full message and user who complained, while others provide only aggregate statistics. I co-moderated a session at the... Continue »

Consumers Refusing to Cut the Cord: Email Marketers See More Multiscreen than Mobile-only Interactions Entering This Holiday Season

New infographic identifies five mobile marketing trends to help brands optimize email performance NEW YORK – DECEMBER 9, 2014 – Return Path released insights into mobile marketing trends to help brands optimize their email marketing performance. Of note, retailers hoping that consumers’ rapid shift toward mobile communications will help simplify their email marketing approaches this holiday season... Continue »

Abandonment = Opportunity: Five Tips to Boost Remarketing Revenue

With the holiday season fast approaching, the countdown timer ticking toward Black Friday and Cyber Monday and visions of overflowing online shopping carts dancing in many email marketers’ heads, I decided to get into the festive spirit as only one possessing email intelligence can: by focusing on remarketing. There’s no more effective remarketing message for driving conversions than the triggered... Continue »