See Competitors’ Campaigns in Super-Sharp Detail with New Inbox Insight Features

Did your closest competitor’s morning campaign just blow yours away? Few question how important it is to understand how your campaigns compare to those of your competition. Most email marketers sign up for their competitors’ emails to keep track of offers or campaigns. But this grants you only a surface-level view - what their campaigns say - it can't show you how they perform. Return Path’s... Continue »

Which Blacklists Does Gmail Use? New Infographic and Webinar.

Return Path proudly holds the Return Path certified whitelist in the arsenal of tools we can provide clients. With such a whitelist, it’s easy to feel like the “white hat” of email marketing. Despite a world of spam and poor marketing practices, Return Path champions the good senders. You can almost imagine Return Path as The Lone Ranger defending the Old West. Well, almost. But with every... Continue »

Battle of The Brands - Healthy Competition is Really a Good Thing

One of the great things about working at Return Path is the ability to work with our unique data in new and interesting ways. Last year, we released our subscriber overlap feature in our Inbox Insight product that let brands know how much of their list overlaps with other brands, and who wins when they compete head on for the attention of those shared subscribers (check out our Battle of the... Continue »

Inbox Preview: So long Postini, Hello Google Apps!

We at Return Path are pleased to welcome Google Apps to our spam filter testing suite in the new Inbox Preview (and say goodbye to Postini)! Google Apps is Google's replacement for Postini and incorporates Postini's spam checks with several key differences. Here's an overview of what you need to know to get the most out of the new Google Apps spam filter check. What Happened to Postini? Postini... Continue »

Spamhaus DBL Changes Coming - What List Users Need to Know

Beginning on July 1, Spamhaus will be publishing new return codes for its DBL list. My colleague, Christine Borgia, has already blogged about its effect on senders, but I wanted to take a moment to discuss how consumers of the DBL might be impacted. The goal of the changes, which are shown in the table below, is to introduce more granularity to the response codes, and better identify the reason... Continue »