4 events in 4 days (what you don't want to miss at #EmailSherpa)

Return Path is gearing up for MarketingSherpa’s Email Summit next week. This year Return Path will be participating throughout the conference by hosting coaching clinics and roundtables, holding our ongoing Battle of the Brands contest, and presenting a special solutions showcase. Coaching Clinics John Pollard our Sr. Deliverability Consultant for Professional Services will be hosting two Coaching... Continue »

Jayne A. Hitchcock Wins the 2015 M3AAWG Litynski Award

When members of a fraud ring launched a series of online attacks against Jayne A. Hitchcock in 1996, as retribution for exposing their scam on a Usenet message board, they inadvertently touched off a campaign against cyberstalking and cyberbullying that would make their line of work much, much harder. Hitchcock fought back, gathering information about technology and tactics, working with law... Continue »

What I Learned at #eec15: Engagement, Engagement, Engagement

There has already been a lot of industry chatter following last week’s eec Conference in Miami, primarily due to the fascinating final keynote session featuring 4 big mailbox providers (see this post from Message Systems).  But, I’ll get to that in a minute…. The 2-day whirlwind event kicked off with the dynamic Guy Kawasaki, to a standing-room-only crowd.  He talked about being “engaged” and... Continue »

6 Reasons to Treat Inactive Subscribers Like Zombies

As consultants for Return Path, we’re occasionally called in when deliverability or ROI has been massacred.  Regularly, the issue can be traced to a high population of inactive subscribers, unknown users and spam traps.  While the zombie thing has just about been run into the ground, it’s truly one of the best ways to describe the issue with inactive subscribers.   In this post, I’ll cover 6 ways... Continue »

Hook, Line & Sinker: Protecting data against malicious phishing attacks

IT security stories are becoming more and more prevalent in the news. We are seeing hacking, data theft and the importance of data protection crowding the news agenda daily. Email marketing remains one of the most valuable internet services however it is extremely vulnerable and therefore prone to malicious attacks.  These attacks that seek to obtain sensitive data can cause major damage to... Continue »