Yahoo's Announcement Yahoo announced yesterday that they will be releasing user IDs that haven’t been accessed in over 12 months and making those user IDs available for someone else to register. Additionally, Yahoo announced a policy that user IDs will be released after 12 months of inactivity moving forward. So Yahoo users who don't log into their accounts in 12 months will lose their user ID.... Continue »

Many marketers I work with have challenges with obtaining and maintaining a high quality subscriber list file. High quality in most cases means subscribers that open your email, read it and take the actions you are asking them to take such as visiting your website, buying a product or downloading a report. When I ask marketers about their approach to subscriber quality, many use some of the basic... Continue »

Having just returned from the Internet Retailer Conference with over 600 vendors, you realize what a competitive place the event floor is. Not only are vendors competing with other vendors that provide the same service or product as they do, they are competing with every other vendor in the exhibition hall. I couldn’t help but see the similarities with email. The email inbox is a... Continue »

Integrated Marketing Week is being held this week in New York.  The conference addresses the convergence of social media, big data, online advertising, analytics, mobile, ecommerce, and the flood of channels and devices in the marketplace today.  If you are attending the conference, please be sure to stop by the Return Path booth (#400) to say hello.  Return Path will be presenting two whitepapers... Continue »

Gmail announced last week that they are rolling out a new Gmail inbox UI aimed at helping users organize their emails, saying that marketing and social emails "can compete for our attention and make it harder to focus on the things we need to get done." Emails categorized (by Gmail) as Promotions, Social, and Updates will be separated out of the primary view into different tabs. Here are some... Continue »