Summertime and the Blacklisting Is Easy: Tips to Steer Clear in the High Season

Summer is high season for email blacklisting. What can marketers do to avoid being put on the dreaded blacklist, which could effectively ruin their email ROI? Like most people, when I think about summertime I have images of long days, abundant sunshine, outdoor activities, weekends spent on the beach, barbecues, and ice cream running through my head. However, if you're an email marketer, you might... Continue »

Why You Should Take Advantage of SMTP over TLS

In my previous blog post, I introduced the topic of SMTP over TLS and discussed why it’s an important tool to use to protect the privacy of email communication. In that post, I wrote that you do not have to encrypt email at this time, but I promised that I would write a subsequent post arguing that you should do so. This is that post. How Much of My Mail Should I Encrypt? You might be an... Continue »

Toward Better Privacy in Email - SMTP over TLS

Electronic surveillance of email and other communications is unfortunately a fact of life these days. It seems that not a week goes by where we don’t hear some new report that “they” are listening to what we once thought to be our private messages and phone calls, and this has folks rightly concerned about just how much “they” might know. While there have been some extreme reactions to these... Continue »

5 Ways to Make Creative More Mobile Friendly

It’s no secret that mobile is everywhere. Forty-nine percent of email is now viewed on mobile devices, a trend that is only increasing. The world of email is changing, and a measure of intelligence is how we adapt to that change. Smaller screens and the need for compatibility may seem like burdens. However, as a very intelligent email intelligence company, we have compiled a list of 5 tips that... Continue »

The Anatomy of a Successful Email Win-Back Campaign – New Webinar

On Tuesday 19th August, I’ll be presenting a live webinar examining the winning elements of the most successful email win-back campaigns. Among other things I’ll be looking at how and why inactive subscribers impact negatively on deliverability and engagement, result in decreased conversion to sales, and ultimately reduce the ROI delivered. Join me for this live webinar where I will walk you... Continue »