4 Reasons Now is the Time to Re-Assess Your Email Program

With the holidays just behind us, subscribers are likely experiencing some inbox fatigue, having been inundated with DEALS! and SALES! for the last two months straight. Find that balance between quality and quantity. As many of us were reminded during the recent holidays, surrounded by a dearth of wonderful foods and treats, even the most tasty offerings eventually become excessive and... Continue »

5 Ways to Prevent Blacklistings — the Genius Approach

“Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published... Continue »

Reengaging Inactive Subscribers – Why It Matters, and New Webinar

Senders confronted with gradual attrition of subscriber activity are faced with a dilemma. Should these addresses remain on the mailing list? One could argue that there isn’t any harm in continuing to mail to subscribers who did opt-in. However, there is no real benefit in emailing someone who isn’t reading your messages. In fact, hanging on to old addresses that are no longer interacting with... Continue »

Courting Subscribers: A Love Story

It takes a lot to catch my attention as a subscriber (when I don’t have my marketing hat on) and compel me to open a promotional email. I recently asked myself, what does it take to get a user experiencing inbox-fatigue to read an email? I realized that the process of engaging with a new subscriber is not unlike a suitor courting a new love interest. I know, who says courting or suitor anymore,... Continue »