A Marketer's Field Guide to Yandex

Yandex is the most widely used search engine in Russia with about 60% market share. With 40 million active email user accounts, their webmail service covers approximately 20% of the Russian market. Yandex has one of the most sophisticated email applications in the world. Their email UI includes customized  action and sorting buttons  as well as ‘Disk’, Yandex’s new cloud service. The security of... Continue »

Consistent Inbox Placement Eludes All But the Most Reputable Email Marketers: Return Path Study

Sender Score Benchmark Report reveals high reputation thresholds distancing top-performing marketers from peers NEW YORK – November 11, 2014 – All email senders have a reputation that influences whether their messages reach consumers’ inboxes, and new research from email analytics company Return Path shows that only an elite group of highly reputable email marketers consistently reaches... Continue »

Moan, Moan, Moan - All You Ever Do Is Complain! Part 2

In the first part of my series about why subscribers complain we considered some of the common pitfalls encountered when bringing new members into your mailing list. In part 2 we look at the next potential hazard - when you send them their first email! Once new subscribers are signed-up, the next set of complaint drivers are all about recognition. If recipients don’t make the connection between... Continue »

A Marketer's Field Guide to Italia Online

Italia Online was formed in November 2012 when Libero acquired Matrix S.p.A and all of its subsidiaries, including the mailbox provider, Virgilio. Although Virgilio and Libero use the same MTA and anti-spam technology, the two email platforms were not merged immediately. The technical merger will be complete in Q4 of 2014. The technical merger of the infrastructures will include a change of MTA... Continue »

Moan, Moan, Moan – All You Ever Do Is Complain! Part 1

The complaint activity generated by email programs represents a key performance indicator. Program owners are, usually, more focused on opens, clicks, and conversions but complaint rates are equally important because: Mailbox providers use it when making inbox placement decisions. It provides senders with a strong signal of negative engagement with their programs. Complaint levels... Continue »