What are the Advantages of a Shared IP Address vs. a Dedicated IP Address?

An important decision that all growing email marketers must address is deciding when emails should be sent from dedicated vs. shared IP addresses.  A dedicated IP address allows the sender full control of emails sent from their IP address. A shared IP address means other senders mailing campaigns utilize the same IP address. This is extremely important because one of the major factors... Continue »

A Marketer's Field Guide to Mail.ru

The Russian web-mail service, Mail.ru was launched in 1998. With more than 100 million active email accounts and 400 million total mailboxes, Mail.ru is the largest web-mail provider in Russia and on the European continent. The Postmaster and Anti-Abuse Team at Mail.ru are highly engaged with the public and have created an informative Postmaster page to help Senders understand what it takes to get... Continue »

Small Numbers, Big Returns (or how to increase the value of your email program by $1 million!)

I often talk to  clients about the financial value of their email programs. Sometimes this number is clearly defined but often it’s fuzzy at best, and non-existent at worst. This shouldn’t be surprising. In the DMA’s excellent “National Client Email Report (February 2014)” 40% of respondents said they were not able to calculate the revenue generated by their email marketing activities. Peter... Continue »

5 Ways to Prevent Blacklistings — the Genius Approach

“Intellectuals solve problems; geniuses prevent them.” When Albert Einstein relayed this very wise message, he was decades removed from a world of computers and email marketing. However, Return Path email geniuses still follow this simple principle, helping clients prepare for problems before they occur. Blacklisting can be a major roadblock to inbox placement, so Return Path recently published... Continue »

Which Blacklists Does Gmail Use? New Infographic and Webinar.

Return Path proudly holds the Return Path certified whitelist in the arsenal of tools we can provide clients. With such a whitelist, it’s easy to feel like the “white hat” of email marketing. Despite a world of spam and poor marketing practices, Return Path champions the good senders. You can almost imagine Return Path as The Lone Ranger defending the Old West. Well, almost. But with every... Continue »