As my colleague Julia Peavy mentions in her recent post, frequency of email goes up for floral retailers around Mother’s Day. I thought we’d take a look at how some other marketers leveraged the holiday.
Next to flowers, another common way to celebrate Mother’s Day is to eat out with family. Not surprisingly then, OpenTable leveraged the holiday by send several Mother’s Day themed emails that each took a slightly different approach. The first email takes the approach of showing the subscriber...Tell Me More