Gmail Tabs: Marketers Ask Their Subscribers to Take Action

Last week's Gmail Tabs Analysis report surely came as a relief to many email marketers since initial numbers do not show a big drop in response rates. But some marketers aren't taking any chances. We've noticed several brands sending emails to their Gmail subscribers asking them to move the company's messages from the Promotions tab to the Primary tab and taking action to ensure they are delivered... Continue »

Sign-up for a customized coaching clinic this week at Integrated Marketing Week

Integrated Marketing Week is being held this week in New York.  The conference addresses the convergence of social media, big data, online advertising, analytics, mobile, ecommerce, and the flood of channels and devices in the marketplace today.  If you are attending the conference, please be sure to stop by the Return Path booth (#400) to say hello.  Return Path will be presenting two whitepapers... Continue »

Mother’s Day Emails – What Does Mom Want Besides Flowers?

As my colleague Julia Peavy mentions in her recent post, frequency of email goes up for floral retailers around Mother’s Day. I thought we’d take a look at how some other marketers leveraged the holiday. Next to flowers, another common way to celebrate Mother’s Day is to eat out with family. Not surprisingly then, OpenTable leveraged the holiday by send several Mother’s Day themed emails that each... Continue »

A Look at Email + Apple’s Passbook

With the launch of iOS 6 came the Passbook feature which allows consumers to store coupons, loyalty cards and tickets on their iPhone or iPod touch.  There were quite a few articles in the fall about which companies were onboard including Target, Starbucks, American Express and Walgreens. This list gives even more insight into who is using Passbook.  I realized the other day, however, when I... Continue »

Email +Mobile: What Did You Change This Year?

Where did the year go?  Back in January I recommended that marketers, if they hadn’t already, get started on optimizing for mobile.  Well, now that it’s the end of the year, let’s take stock.  Here’s a short version of that list: Learn what percentage of your subscribers is viewing your emails on a mobile device Review how your emails currently look on various mobile devices Look for differences... Continue »