Why are My Emails Landing in Spam? Tactics to Reach the Inbox and Your Subscribers #Webinar

Please join me and eLearning University this Thursday at 2PM EST for a primer and discussion on email deliverability and what travel and tourism email marketers need to know, and do, to reach their customers. eLearning University provides live and recorded tourism webinars to individuals, companies, associations, and state tourism departments. They offer a wide range of tourism webinars,... Continue »

The Most Read Return Path Blog Posts of 2014

2014 was in most aspects an extension of 2013, but the knob has been cranked up. Google continued innovating the inbox with the release of a pinterest-like inbox called Gmail Grid View, and a brand new email client called simply Inbox by Gmail, that not only bring Gmail more into the mobile age, but also it also follows their Material design principles. Gmail also began to offer a feedback loop... Continue »

Happy 15th, Return Path!

Today, Return Path is turning 15. Remember what email was like 15 years ago? Hotmail, the world’s first webmail service, was only three years old and had been acquired by Microsoft two years earlier and boasted a userbase of 30 million. The internet, and specifically email, was becoming an important part of lives allowing people to easily stay in touch with friends and family. In fact, there were... Continue »

Webinar: Use Spam Complaints to Improve Email ROI

Join us for a live webinar Wednesday, October 29th and discover how to Use Spam Complaints to Improve Email ROI. In this webinar we will discuss why you should pay attention to subscribers complaint data, how you can collect this data, and how to use it to improve your email marketing program.   In this webinar we will also cover: How complaints effect your email marketing impact How to... Continue »

[webinar] Inbox Placement Benchmarks: How Do You Compare?

If your business is sending email, you won't want to miss this webinar. Please join me this Wednesday as I look at the findings from our latest email deliverability benchmark report. I’ll review the current state of affairs for email deliverability, how each country fared, which industries are struggling the most, and how Gmail’s tabbed inbox has changed deliverability (for better or worse!).  ... Continue »