Testing, Testing 1, 2, 3

Who doesn't want their emails to make a splash? Unless you're an email savant, however, you might debate about what to send. While you can take chances, an easier and more effective method is to ask your audience. And although you can, and should, outright ask your subscribers what they want in the form of preference centers, this won't help you with the little details that can make or break... Continue »

5 Top Florists Boost Read Rates: Check Out Our Mother’s Day Winners List

Mother's Day will see more flowers sold than any other day, even Valentine's Day. As floral companies' sales bloom during this period, I looked at last year's Mother's Day emails from some of the top floral brands to see what campaigns and tactics performed best. Looking at emails sent between April 1, 2014 and May 11, 2014 (Mother's Day) by 1-800-Flowers, FTD, Edible Arrangements, Teleflora, and... Continue »

What are Words Worth? New Study Offers Some Insight

While actions may speak louder than words and a single picture is worth 1000 of them, in a subject line, words are your biggest tool towards getting a conversation. Are you wielding them correctly? Today we release our newest study “The Art and Science of Subject Lines” providing insight into how subject lines impact conversion rates and influence brand perception. Through analyzing subject lines... Continue »

An Apple Watch Watched Never Ships

The long awaited Apple Watch is finally available today, but according to Return Path’s Consumer Insight division, only 18% of consumers who pre-ordered the Apple Watch will actually receive their smartwatch on launch day. Black is the Absence of Color - and Apple Watch The Space Gray model was the most popular watch case ordered, making up 41% of all pre-orders, yet only 6% of these models were... Continue »

Welcome to the Off-Season ... Now Get to Work

For many retailers the fourth quarter is the season of return on investment. To capitalize on it, email marketers often use the early fall to begin their ramp-up and enter the holiday season with gaining consumer mindshare and optimal inbox placement. But is this soon enough? Research shows that subscribers tend to be less engaged with retail brands during the summer, when holiday gifts and... Continue »