Please join me, Joanna Roberts and Jamie Lawler on Wednesday, May 22nd, 1PM EDT for a discussion on the engagement metrics that mailbox providers like Gmail and Yahoo use in their spam filtering technologies, how you can measure these metrics in your own email program, as well as proven tactics and a case study highlighting a retailer's engagement strategy to get back to the inbox at Gmail. Space is limited for this webinar so register now here: https://cc.readytalk.com/r/dglf87znqnf6

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It’s April 15^th, which is traditionally the final date that Americans need to file their taxes. 85% of Americans expect to receive a tax refund this year and the IRS estimates that the average refund will be $2,803, an increase from last year’s average return of $2,700. With larger returns expected, will Americans be in a rush to file their taxes early this year?

Looking in Inbox Insight at the subject lines of campaigns sent by TurboTax and H&R Block show that the biggest e-filing day for both...

Having a hard time wrapping your head around email deliverability and email reputation? It can be daunting, regardless if you’re new to email marketing or not. The language of deliverability is filled with technical terms and acronyms, and new ones pop up all the time. 

While you’re learning about email deliverability and reputation, it’s essential to have a resource that is simple and clear, so that everyone, and not just the technical deliverability folks, finds it useful.

Even if you wrote the...

Growing quality, organic email lists is a challenge for any marketer. If email lists are grown the wrong way, list quality issues arise, and as a result less email reaches the inbox and more goes straight to the spam folder. Our new eBook, 50 Ways to Grow Your Email List, gives plenty of ideas capture high quality subscribers.

But marketers may feel they’ve exhausted ways to grow quality email lists. According to Marketing Sherpa’s latest Email Marketing Benchmark Report, 50% of marketers...

Just this week the Federal Trade Commission (FTC), the U.S. government agency responsible for regulating all communication channels, warned that their name and brand were being spoofed and used in a phishing blast. If your “brand” is relatively known, either locally, nationally, or internationally then like the FTC, you are at risk of having your brand hijacked and used for fraudulent purposes. No matter how malicious the attack, a phishing attack requires a marketer to communicate to customers...