Webinar: The Email Marketer's Guide to Outlook.com

The last, but definitely not least, webinar in our Email Marketer’s Field Guide series, focuses on Outlook.com, the webmail provider formerly known as Hotmail. Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used... Continue »

Happy 10th Birthday, Gmail!

April 1st marks the 10th anniversary of Gmail. Not even out of elementary school yet, and Gmail is already the #1 webmail service in the world (and a side note that Hotmail will finally be of legal age to vote this 4th of July). Picture it: March 31, 2004. I was most likely in my Hotmail account deleting emails to stay under the 2MB storage cap. On the next day, Google announced its email service,... Continue »

Gmail Turns the Inbox into a Visual Feast - What Marketers Need to Know

For marketers, Gmail’s promotion tab has been a bit of a blessing and a curse. Today, Gmail delivers more opt-in marketing emails to the promotions tab compared to the spam folder. This has been great for businesses since the chances of people reading emails in the spam folder is slim to none. On the other hand, people reading promotional emails from certain companies and industries declined... Continue »

Are your marketing emails not reaching the inbox at Yahoo!? Learn why in our next webinar.

The next webinar our Marketer’s Field Guide series takes a look at Yahoo! Mail and what marketers need to know to get their emails delivered to the inbox. We’ll answer the following questions, plus many more: Why are my emails going to the spam folder? Why are my emails getting deferred for so long? How do I sign up for the Yahoo! feedback loop? Is Yahoo! still notifying senders if they... Continue »

webinar: The Email Marketer's Guide to Gmail

Join Return Path Wednesday, February 26th at 11 AM MST / 1 PM EST for a look inside Gmail as Melinda Plemel and Tonya Mitchell take a deep dive into what truly matters to reach the inbox at Gmail in our latest webinar in the Field Guide series “The Email Marketer’s Guide to Gmail.” Read below for registration details, and we’ll “see” you on the 26th! Attend the Webinar on February 26th to hear... Continue »