How Marketers Can Learn From the FTC's Response For a Phishing Attack

 

Just this week the Federal Trade Commission (FTC), the U.S. government agency responsible for regulating all communication channels, warned that their name and brand were being spoofed and used in a phishing blast. If your “brand” is relatively known, either locally, nationally, or internationally then like the FTC, you are at risk of having your brand hijacked and used for fraudulent purposes. No matter how malicious the attack, a phishing attack requires a marketer to communicate to customers the exact words that can kill future engagement and revenue – “Don’t open my emails." 

The FTC responded correctly to the attack and advised the public:

  1. Don't click on any links
  2. Delete any emails from the FTC with subject lines "NOTIFICATION OF CONSUMER COMPLAINT"
  3. File a complaint with the FTC
  4. Provided a picture of phishing scam

Below is the banner posted to ftc.gov:

That was the only way to respond to phishing attacks in the past. Today, using email intelligence to protect your brand means stopping those phishing attacks before any phishing emails reach consumers' inboxes. If the FTC was a Return Path client using our Domain Protect solution, the malicious emails would have been proactively blocked at many major ISPs. The FTC’s subscribers simply would never have seen the fraudulent emails because they would have never have been delivered to the inbox. With Domain Protect, a marketer (or a government agency) can rest assured they never have to tell a customer “Don’t open my emails”.