9 Ways to Grow Your List Using Facebook

Pretty much everyone has a Facebook page: me, you, your mom, your dentist, your favorite restaurant -- even your pets! With 1.19 billion users, including 727 million daily active users, Facebook is an excellent platform to help you grow your email list. Below, find nine ways to do so! 1) Set up an email sign-up form to your Facebook page. 2) Create premium content (such as ebooks) and... Continue »

Top 7 Phishing Scams of 2013

In 2013, global volumes of phishing emails* dropped significantly compared with 2012. This is great news: users have become more savvy to the signs of mass phishing. Also, adoption of email authentication standards DKIM, SPF, and DMARC have begun to hamper spammers’ ability to pose as trusted brands. The bad news is: even though mass phishing is down, spear phishing is not only on the rise, but is... Continue »

Five Tactics for Staying Return Path Certified

Return Path Certification gets you into more inboxes at the mailbox providers you care about most. Because the benefits are high, standards are also high! No one knows this better than those of you facing uncertainty about your ability to remain Certified.   To help you remain Certified, follow these five tactics (described in detail below) to reduce your complaints, stay compliant... Continue »

Yahoo! to Release New Feature for Recycled Emails: the “Not My Email” Button

Earlier this year, Yahoo! announced they would recycle user IDs so “loyal users and new folks [could have] the Yahoo! ID they’ve always wanted.” Though this announcement was met with some concern about potential security risks -- that personally identifiable information from the original user may be sent to the new user -- Yahoo! assured stakeholders they were: “going to extraordinary lengths to... Continue »

Do Gmail’s Promotion Tab Ads Violate CAN-SPAM?

In the past few weeks, there has been lots of discussion about and worry from email marketers about Gmail’s new Promotions tab. Because this tab automatically funnels promotional messages away from personal messages, email marketers have wondered: How much will this new tab hinder my marketing efforts? Will consumers even look at my marketing messages? There are a variety of opinions on these... Continue »