Securing Your Image

You put a lot into picking the best images for your email creative. You make sure they look great in mobile and desktop client layouts. You even include a tracking pixel to gain valuable insight into how subscribers engage with your email. Your subscriber opens your email, and sees a browser warning icon in the address bar. They click the icon and see this: Browser warning for Yahoo! Mail... Continue »

Spammy Words

It's hard to pick the right words. Finding phrases and terms that will resonate with your subscribers is difficult enough, but there's also the danger that your perfect word could trigger spam filters. Although email content is just one part of the many facets of deliverability, it's one of the easiest to control and thus a great place to avoid mistakes. Return Path's Inbox Preview helps you test... Continue »

Inbox Preview: So long Postini, Hello Google Apps!

We at Return Path are pleased to welcome Google Apps to our spam filter testing suite in the new Inbox Preview (and say goodbye to Postini)! Google Apps is Google's replacement for Postini and incorporates Postini's spam checks with several key differences. Here's an overview of what you need to know to get the most out of the new Google Apps spam filter check. What Happened to Postini? Postini... Continue »