Return Path

MyVoucherCodes Strengthens Email Program; Sees Major Uplift in Engagement, Deliverability, Read Rate

Posted by Guy Hanson on

I’m delighted to share our latest customer success story for MyVoucherCodes.

MarkcoMedia operates MyVoucherCodes (MVC), one of the UK’s best known daily deals email programs, with over 6 million members receiving offers from more than 72,000 retailers every day.

However, it was felt that the program had the potential to perform even better. MarkcoMedia recognised that it had no real benchmark for how MVC was performing against its major competitors, and that there was a definite possibility that in some cases their performance could be substantially better than its own.

Return Path’s Professional Services consultants used Inbox Insight to carry out a Competitive Benchmark Analysis (CBA) engagement. Three months of proprietary engagement data were used to compare the performance of MVC’s email program against that of its main competitors. A broad set of practical customised recommendations was then put forward as a roadmap to achieve the program improvements that MVC was seeking, resulting in a number of program enhancements being implemented.

As a result, Average Read Rates have improved by more than 50%, and Deleted Unread Rates have reduced by almost one third. There has also been a positive impact in MVC’s broader competitive environment, with a clearly identifiable uplift in the eye-share/mind-share that its emails are enjoying.

Read our full case study here:

About Guy Hanson

Guy is a passionate advocate for intelligent use of customer data to drive responsive email programs. With a knowledge base that now spans over 10 years, he is a global e-mail expert and thought leader. Leading Return Path’s Professional Services consulting team, Guy has worked with a broad range of international clients to improve their email delivery, subscriber engagement and revenue. Outside of work, Guy has had long-term involvement with both the DMA and IAB email councils, as well as being a regular contributor to the industry press.

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