Email Optimization

Symbols in Subject Lines, Gmail, and Spam Filters: Our Most Popular Blog Posts of 2012

Posted by Tom Sather on


2012 was a great year for Return Path bloggers with lots of email news, trends, and data to talk about. As we look forward to 2013, it’s a good idea to reflect back on the previous year.  We had mathematicians hacking Google’s DKIM key, marketers getting caught by spam filters, flashy subject lines with cute symbols, mobile devices overtaking desktops, and all of the design challenges that come with have multiple sized screens.

Here’s to a happy, healthy and spam folder-free 2013.

1.     Google is Failing Your Perfectly Good DKIM Key (and Why That’s a Good Thing)

2.     What’s Hot in Email Marketing – Symbols in Subject Lines

3.     A Tale of Two Senders: Gmail Inbox Placements Decrease for Some After Tightening of Spam Filters

4.     Email & Social: Integrating Pinterest and Email

5.     Symbolically Speaking – Hard Facts on a Soft Approach

6.     What’s Hot in Email Marketing: Responsive Email Design

7.     Everything You Know About Email Content Filtering is Wrong

8.     Using Sender Score to Avoid Being a Statistic

9.     3 Steps to Qualify for Gmail’s Feedback Loop

10. Why Mailing Those Old Email Addresses is a Bad Idea

About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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