Email Optimization

Webinar: The Email Marketer’s Guide to Gmail

Posted by Tom Sather on

Join Return Path Wednesday, February 26, at 11 AM MST / 1 PM EST for a look inside Gmail as Melinda Plemel and Tonya Mitchell take a deep dive into what truly matters to reach the inbox at Gmail in our latest webinar in the Field Guide series The Email Marketer’s Guide to Gmail. Read below for registration details, and we’ll “see” you on the 26th!

Attend the webinar on February 26 to hear about:

  • How email intelligence can provide quicker resolutions to email deliverability issues

  • How Gmail’s tabbed inbox categories are really affecting your response rates

  • The difference between engaged and inactive subscribers and how they affect deliverability

  • What you can do if your emails are being delivered to Gmail’s spam folder

  • How to keep complaints at a minimum  even without an official Gmail feedback loop

  • Learn about Gmail’s bulk sender guidelines and how to stay in compliance

Register for our one hour webinar:

Date: Wednesday, February 26

Time: 11:00am MST (Mountain time)

             1:00pm EST (Eastern time) 

About Tom Sather

Email data and deliverability expert Tom Sather has worked with top-tier brands to diagnose and solve inbox placement and sender reputation issues as a strategic consultant with Return Path. As the company’s senior director of research, Tom is a frequent speaker and writer on email marketing trends and technology. His most recent analysis of new inbox applications’ effects on consumer behavior was widely cited across leading business media outlets including the Financial Times, Ad Age, and Media Post.

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