Gmail Wants to AMP-lify Email Marketing

Posted by Tom Sather on

Many of our readers probably noticed the announcement that Google is...

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What is GDPR and Why is it Important?

Many of you know by now that the EU’s General Data Protection...

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Subject Line Testing in 3 Easy Steps

Subject line testing is one of those things that’s always on the “to...

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Return Path’s “Tech Talk” Adds 3 Stops in the Sunshine State

The week of March 5th, the Return Path “road warriors” will...

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Oath to Combine Yahoo and AOL Email Infrastructures

Oath, Inc., a Verizon company that owns AOL and Yahoo, announced earlier...

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Surprising Facts About the Emails You’re Sending  

Abandoned cart emails, welcome emails and newsletters are among some of the...

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What to Do When Your Email Program Gets a Black Eye

As many of us do at the end of the year, I took some time to reflect on the...

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Why Your Hotmail Address is Increasing Your Car Insurance

The Times in the UK carried a story this week about how one of our major...

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Are Your Subscribers Hooked On Your Marketing Program?

I’ve spent most of the last 18 years building software and data products...

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Introducing a Brand New Customer Experience

Today marks a new era for Return Path. For over a year we’ve been working...

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Metrics That Matter: Email Benchmarks for 2018

Last month, I shared a collection of retail industry benchmarks to help...

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The Top Skill for Marketing Leaders in 2018? It’s Not What You Think

At the beginning of each new year, thoughts inevitably turn to plans for the...

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The “You Don’t Want to Miss” Retailer Event of the Year

On February 26 – March 1, Return Path will be heading to Palm Desert,...

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2018 Email Marketing Lookbook

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2017 Deliverability Benchmark Report

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Emoji Use in Email Subject Lines

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