Email Hero Awards Launch for Return Path Customers
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Are you a Return Path customer who has recently deployed a campaign that...
Spam Traps or Sand Traps – Tee off with Return Path
On October 23, the Return Path team will be hosting a complimentary Topgolf...
When a CMO Leads the Sales Team
As I’ve discussed in some of my previous musings, it’s absolutely...
What Impact Will the California Consumer Privacy Act Have on Your Program?
Over the past decade there has been an undeniable shift towards social...
Get an In-Depth Look at What GDPR Means for You at DMA &THEN
Beginning October 7th, Return Path will be sending me to the DMA &THEN...
The Importance of Trust Between Email Senders and Subscribers
Performance metrics are critical to assess the success of email marketing....
Improve the Subscriber Lifecycle, Improve Your Email Results
Crappy subscriber experiences drive crappy results. In just about every...
How a CMO Gets Gray Hair
The title of this article is somewhat misleading. For one, I’ve had gray...
A Merry Email Christmas in 3… 2… 1…
Ready for Christmas? No, I’m not kidding. The holidays may be a few months...
Save Time with New Features in the Partner Platform
Six months ago (almost to the day), we launched the Partner Platform, the...
List Acquisition and Email Validation – 10 Examples for Organic List Growth
As previously mentioned in the first blog post of this series—Fundamentals...
What Deliverability 2.0 Means for Marketers
Over the last five to eight years, the rules that the largest mailbox...
3 Triggered Emails to Improve Brand Loyalty
Whether it’s Lowe’s or Home Depot, JetBlue or Delta, Coke or Pepsi, most...
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