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How to Re-Engage Inactive Subscribers on Your Email List

Posted by Casey Swanton on August 13, 2018

There is a pervasive urban myth in email marketing that continues to haunt...

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Have Yourself a Merry Email Christmas [New Research]

During the holidays, consumers’ inboxes will be stuffed full of messages...

Hidden Metrics To Help You Improve Email Performance

One question I habitually ask our clients is, “What metrics do you use to...

Break out of Bad Email [New Game and Guide]

Stuck with poor email performance and can’t find the way out? Think of...

A New Spin on Data: The Return Path Blocklist

One of the many benefits of being part of Return Path is our ability to...

How to Re-Engage Inactive Subscribers on Your Email List

There is a pervasive urban myth in email marketing that continues to haunt...

It’s Friday the 13th and We’re… Scared.

It’s Friday the 13th, and though we’re not superstitious, we are a...

Certification: it Ain’t What it Used to Be

Return Path has been around longer than anyone else in the deliverability...

What To Do If GDPR Puts Pressure On Email List Growth

Even if you had never heard of GDPR (General Data Protection Regulation), it...

Using Sender Score Reputation to Access the Inbox Q&A Continued

Last week we had a great turnout at the webinar, Using Sender Score...

Response to the Journal

It is now widely understood that the Internet runs on data. I first blogged...

AI is Extremely Important and You Probably Shouldn’t Care

Anyone who is paying attention in marketing has probably heard a lot about...

Connect with Subscribers: Webinar Q&A

Summer is all about sun, sandals…and subscribers! At least that’s true...

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Have Yourself A Merry Email Christmas

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2018 Deliverability Benchmark

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