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Marketers: Time to Build Your Business Case for Email Fraud ProtectionRead MoreAs we explored in our latest eBook, Phishing: The Cost of Doing Nothing for Marketers, email fraud can spell disaster for businesses around the world—in lost revenue, destroyed brand reputation, and remediation costs. But even if stats like these convince you that investing in an email security strategy is worthwhile, you still need backing from […]
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GlobalGiving Shines a Light on Their Program With CertificationRead MoreAs the first and largest global crowdfunding community, GlobalGiving lives and dies by email. Sending more than 3.5 million emails a year, not only is email a part of their marketing, but it’s an integral part of their fundraising efforts. However, getting into the inbox can be a challenge for senders. It’s not as simple […]
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7 Great Examples of a Perfect E-ReceiptRead MoreA customer’s perspective may be that a perfect e-receipt is an exact copy of a traditional receipt but in a digital format, whereas a marketer may say a perfect e-receipt is one that helps to drive the business to more sales. I think getting the balance right benefits both the consumer and marketer because an […]
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Dear Mr. SpammerRead MoreHow are you? I’m doing well. I know that you are just a regular email marketing sender and that we have never met and that you might even be offended by the caring nickname that I’ve given you, “Mr. Spammer”, but did you like it? Sorry if you didn’t, but that’s how I feel towards […]
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Return Path Has Interns! Meet Engineering Intern Trey KindRead MoreSummer is officially here, which means we have interns! Our summer internship program, Email Genius Academy, kicked off three weeks ago, and we are thrilled to have our current class of interns on board! Each week, we will spotlight an intern in a blog post, giving you a sense of what it’s like to be a […]
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New Research: The Consequences of Phishing for MarketersRead MoreMarketers know that protecting consumer trust in email is critical to driving revenue for the business. They also know that email fraud jeopardizes this trust. According to a recent Return Path survey, a staggering 91 percent of marketers said they believed fraudulent emails spoofing the brand would impact the effectiveness of their legitimate email. The […]
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UK EU Referendum – Instagram, Pinterest (and Glastonbury) Will Influence the Outcome!Read MoreIn the first two posts of this series, I’ve shared some increasingly bizarre facts about the UK’s European Union membership referendum. On June 23rd, the country exercises its democratic right to determine that future against a more somber backdrop, following the shocking politically-motivated murder of Labour MP Jo Cox. The landscape against which voting will take […]
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Return Path Commits to Building a Diverse, Inclusive Workforce Through White House “Tech Inclusion Pledge”Read MoreI’m proud to announce that today, Return Path became one of the inaugural signatories of the Tech Inclusion Pledge, a White House initiative to address the critical issue of inclusion and diversity in the tech workforce. The pledge was announced by the White House today and will be highlighted in President Obama’s keynote address at the […]
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2020 Prediction: New Value in Email DataRead MoreThe year 2000 was a simpler time. Scientists had barely sketched the human genome, and boy bands ruled the land. When it came to technology, only about 51% of US households had a computer, and you were just as likely to AskJeeves for an answer as you were to Yahoo(!) it. Google was in its infancy, and […]
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Six Stats that Prove Marketers Need to Fight PhishingRead MoreEmail is the best marketing channel out there. It drives more leads, conversions, and revenue for the business than any other distribution channel. 66 percent of consumers make a purchase directly after receiving an email marketing message and 72 percent of customers rate email as the most preferred method of communication. Unfortunately, the most valuable […]
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Choose Your Own Adventure: 3 Quick Tips to Optimize Your Preference CenterRead MoreLet’s be honest, people love choices. Everything in our world seems to have shifted from a “one size fits all” mentality to one of options and customization. So, shouldn’t your email program be the same way? Simply put, yes it should! The easiest way to customize your email program experience for your users is to […]
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The Best Father’s Day Email I Ever ReceivedRead MoreFather’s Day is less than a week away. And if that realization just sent you into a state of panic, you’re not alone. According to Nextopia, almost a quarter of online consumers wait until the week before Father’s Day to shop, while 12 percent wait until the last minute. Which means there is still time […]
Featured
Marketers: Time to Build Your Business Case for Email Fraud Protection
As we explored in our latest eBook, Phishing: The Cost of Doing Nothing for Marketers, email fraud can spell disaster for businesses around the world—in lost revenue, destroyed brand reputation, and remediation costs. But even if stats like these convince you that investing in an email security strategy is worthwhile, you still need backing from […]
Popular Posts
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10 Tips on How to Identify a Phishing or Spoofing EmailRead MorePhishing attacks are more rampant than ever before, rising by more than 162 percent from 2010 to 2014. They cost organizations around the globe $4.5 billion every year and over half of internet users get at least one phishing email per day. The best defense companies have against phishing attacks is to block malicious emails […]
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Build Your DMARC Record in 15 MinutesRead MoreImplementing DMARC (Domain-based Message Authentication Reporting and Conformance) is the best way to defend your customers, your brand, and your employees from phishing and spoofing attacks. DMARC is built upon two other authentication protocols: SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail). You should have SPF and DKIM on your Envelope From and Friendly From domains […]
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How to Explain DMARC in Plain EnglishRead MoreDMARC (Domain-based Message Authentication, Reporting & Conformance) is the latest and greatest advance in email authentication. But, like SPF (Sender Policy Framework) and DKIM (Domain Keys Identified Mail), it’s sometimes misunderstood. That’s why we’re dedicating the last post of our three-part email authentication series to explaining how it works, and why it matters. What it is: DMARC ensures that legitimate email is […]
