3 Reasons Subscribers Are Ignoring Your Emails

Posted by Alexandra Braunstein 

A successful email program begins and ends with subscriber engagement — and making sure your subscribers are receiving and reading your emails is a key step in fostering engagement. Two of the most important measures of email success, inbox placement and email engagement, go hand in hand. As mailbox providers become increasingly sophisticated with how they filter your messages, they are relying heavily on subscriber behavior to help make this decision. Mailing to your most engaged subscribers — those who read and interact with your messages — can help boost overall inbox placement, so it’s important to keep subscribers interested and responsive, and understand why subscribers disengage.

Here are three common reasons your subscribers may be ignoring your emails and key ways to avoid this:

The rest of this article can be viewed on Target Marketing.

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About Alexandra Braunstein

Alexandra has been helping world class brands grow and optimize their email marketing strategies and initiatives for over a decade. As an Email Strategist for Return Path, Alexandra uses her passion for analytical and creative thinking to help marketers refine their email programs, resulting in more emails getting delivered to the inbox, improved subscriber engagement, and increased ROI.

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